Deep Exponential Families - Publications - Faculty & Research

2020
Working Paper

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details

Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry

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October 2021
Article

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Nicolas Padilla and Eva Ascarza

The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details

Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis

Citation

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13 Feb 2014
Research & Ideas

Managing the Family Business: Leadership Roles

mediate differences among family members fairly. In leadership, they lack a clear vision for the future; or they haven't accepted the need to change in order to adapt to the environment; or they are uninspired. It takes View Details

Keywords: by John A. Davis

01 Jun 1998
News

Simmons Family Endows Professorship

and make time for family life, believe in hard work, and support their communities. The family recently established a fund to create the Roy and Elizabeth Simmons Professorship of Business Administration at... View Details

24 Nov 2015
Research & Ideas

Developing Your Next CEO for the Family Business

The Family Insider Family Insiders like Cargill’s Whitney MacMillan and Axel Dumas of Hermès (see Fig. 1) are the traditional and preferred choice of successor in most family... View Details

Keywords: Retail; Auto

01 Feb 1999
News

All in the Family

On October 1, 1976, Jon Pellegrin (6th OPM), the then 32-year-old vice president of Wisconsin's Johnson Hill Press, walked solemnly into his father George's office. It was time. Slumping into the chair opposite his father's desk, he took a View Details

Keywords: Marguerite Rigoglioso

08 Oct 2020
News

Harvard Business School Announces Establishment of The Joseph Bower Family Fund

Web

Demystifying the Family Enterprise - Course Catalog

necessary to support it. Module two deep dives into the Operating Company and the Corporate governance structure necessary to support the Family Organization. In Module two, we also study non-Family minority... View Details

08 May 2022
Blog Post

The Territory of Motherhood: A Reflection in Honor of Mother’s Day

I am walking away with invaluable family memories and friendships that are rooted in the deep love of being a mom. I know I am a better mom because of my time spent here. Read more about Emelia’s experience... View Details

01 Sep 2023
News

That Was Then, This Is Now

It started with a question. But before that, it started in the classroom. Tony Deifell (MBA 2002) loved the discussions in his LEAD course, taught by Professor (and now former Dean) Nitin Nohria; wanting to make them more tangible, Deifell adapted the idea of... View Details

Keywords: Photographed by Tony Deifell (MBA 2002); edited by Julia Hanna. Above: Heidi Brooks, photographed in 2003 and 2023.; life experience; family; leadership

February 2016 (Revised April 2020)
Case

In the Name of Democracy? The Rise and Decline of India's Congress Party

By: Akshay Mangla and Jonathan Schlefer

In 1950 it looked highly doubtful that Indian democracy would hold—typical family income was $6 a month, only about 15% of the population was literate, there were deep religious and ethnic differences, and more than a dozen national languages were spoken. But after a... View Details

Keywords: Congress Party; Economic Development; Democratization; Economic Reform; Economic Systems; Government and Politics; Developing Countries and Economies; Development Economics; India

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May 2, 2014
Article

If You're Feeling Unappreciated, Give Someone Else Credit

By: Josh Baron and Rob Lachenauer

Conflict in a family business can escalate quickly, but it's crucial to avoid it whenever possible. The article emphasizes recognizing the signs of escalating conflict and taking steps to prevent it. When disagreements arise, people often resort to legal action, which... View Details

Keywords: Conflict and Resolution; Family Business

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September 2006 (Revised November 2006)
Supplement

SUN Brewing (A) (CW)

The Khemka family of India--founders, managers, and majority owners of Russia-based SUN Brewing--faces a difficult decision in 1998. Following the ruble's massive devaluation in August 1998, the stock price of SUN brewing, which is publicly listed on the Luxemburg... View Details

Keywords: Financial Crisis; Emerging Markets; Family Business; Financing and Loans; Capital Markets; Decision Choices and Conditions; Food and Beverage Industry; India; Russia

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August 2006 (Revised June 2010)
Case

SUN Brewing (A)

The Khemka family of India, founders, managers, and majority owners of Russia-based SUN Brewing, faces a difficult decision in 1998. Following the rouble's massive devaluation in August 1998, the stock price of SUN Brewing, which is publicly listed on the Luxemburg... View Details

Keywords: Family Business; Decision Choices and Conditions; Capital Markets; Financing and Loans; Emerging Markets; India; Russia

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02 Apr 2024
What Do You Think?

What's Enough to Make Us Happy?

wellbeing and the things that determine them—our relationships with family and friends, our careers, our financial wealth, our physical and spiritual exercise and diet? The notion is that if we set goals for “enough,” we’ll be more... View Details

Keywords: by James Heskett

17 Feb 2022
Book

When Employees Feel a Sense of Purpose, Companies Succeed

book, Deep Purpose: The Heart and Soul of High-Performance Companies, I explore how some leaders embrace “deep purpose” as a generative force that can be a catalyst to achieve both impressive economic results and positive social impact.... View Details

Keywords: by Ranjay Gulati

13 Aug 2020
News

Nationwide search launched for University chief of police

17 Jan 2019
Research & Ideas

Why Business Should Support Employees Who Are Caregivers

communication, and care benefits will change throughout their lives. Rather than wait for that to happen, caring companies anticipate those needs so they can support employees’ professional ambitions. Identify the hidden costs of caregiving. A View Details

Keywords: by Danielle Kost; Health

11 Dec 2023
Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

potential. With diverse experience in hand and a deep passion for the company’s mission, Leahy is showcasing exactly why she is the right person for the job. The Beauty of Combining Art and Science In many ways, Leahy’s path to the... View Details

March 2000 (Revised May 2000)
Case

Spec's Music (A)

By: John A. Davis and Susan Harmeling

Presents the story of a music retailer in Miami which started in the late 1940s, grew throughout the 1960s and 1970s, and went public in 1985 before experiencing a deep industry crisis in the mid-1990s. At issue in 1996 is whether the company should attempt to sell... View Details