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July 2025
Teaching Note

Greenwood Online: A Fin-Tech Service for Culture and Community

By: James Riley and Bernal Cortés

In 2020, Ryan Glover and Paul Judge launched Greenwood, a fintech startup designed to counter systemic racial discrimination in the American banking ecosystem by offering accessible financial services tailored to Black and Brown communities, but available to all.... View Details

Keywords: Purpose; Identity; Cultural Branding; Impression Management; Organization Behavior; Strategic Alignment; Start-up; Mission and Purpose; Decision Making; Decisions; Marketing Strategy; Organizational Structure; Banking Industry; United States

July 2025
Case

Greenwood Online: A Fin-Tech Service for Culture and Community (A)

By: James Riley and Bernal Cortés

In 2020, Ryan Glover and Paul Judge launched Greenwood, a fintech startup designed to counter systemic racial discrimination in the American banking ecosystem by offering accessible financial services tailored to Black and Brown communities, but available to all.... View Details

Keywords: Purpose; Identity; Cultural Branding; Impression Management; Organization Behavior; Strategic Alignment; Start-up; Mission and Purpose; Decisions; Marketing Strategy; Organizational Structure; Banking Industry; United States

July 2025
Case

Greenwood Online: A Fin-Tech Service for Culture and Community (B)

By: James Riley and Bernal Cortés

This B case follows Greenwood’s development after launch, including its decision to partner with a White-owned bank for backend support and its rapid growth despite that controversial choice. It traces the company’s scaling efforts, major fundraising rounds,... View Details

Keywords: Purpose; Identity; Cultural Branding; Impression Management; Organization Behavior; Strategic Alignment; Start-up; Mission and Purpose; Decisions; Marketing Strategy; Organizational Structure; Banking Industry; United States

July 2025
Exercise

Travelogo: Customer Segmentation Instructions

By: Eva Ascarza

Keywords: Algorithmic Decision Making; Marketing; Simulation; Marketing Strategy; Customer Focus and Relationships

2025
Chapter

An Appraisal on 'Teaching the Early History of IB at Harvard Business School'

By: Geoffrey Jones

This chapter reviews new research about the origins of International Business as an academic discipline. Contrary to conventional wisdom that it originated in economics departments in the 1960s, this research highlights the importance of teaching at Harvard Business... View Details

Keywords: Harvard Business School; International Business; Business Education

2025
Working Paper

Designing Consent: Choice Architecture and Consumer Welfare in Data Sharing

By: Chiara Farronato, Audrey Fradkin and Tesary Lin

We study the welfare consequences of choice architecture for online privacy using a field experiment that randomizes cookie consent banners. We study three ways in which firms or policymakers can influence choices: (1) nudging users through banner design to encourage... View Details

Keywords: Consumer Behavior; Decision Choices and Conditions; Welfare; Policy

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July 2025
Module Note

Supply and Demand for Strategists

By: Quan Le, Quan Le and Quan Le

This module note introduces students to the foundational microeconomic principles of supply and demand. It uses the example of an aluminum plant (specifically, production quantity and shutdown decisions) to discuss short-run vs. long-run decisions, marginal costs, sunk... View Details

July 2025
Case

The Future in Sight: LumineticsCore and the First Autonomous AI for Diagnostics

By: Michael Lingzhi Li and Tinglong Dai

After two decades of research, Dr. Michael Abramoff successfully launched LumineticsCore—the first autonomous AI system authorized by the FDA to diagnose diabetic retinopathy without physician oversight. The case traces his journey across algorithm design, clinical... View Details

Keywords: Healthcare; AI; Regulation; Medical Technology; Health Care and Treatment; AI and Machine Learning; Medical Specialties; Health Industry; Technology Industry; United States

June 2025
Case

From Single Stock to Diversified Portfolio: Mastercard Foundation's $42 Billion Asset Management Launch

By: Luis M. Viceira and Justin Cohen

This case examines the decision of the Mastercard Foundation in 2023 to divest its holdings of Mastercard stock, its only asset since inception in 2006 and worth $42 billion in early 2024, and to invest the proceeds in a newly designed diversified portfolio. To this... View Details

Keywords: Asset Management; Financial Liquidity; Financial Strategy; Investment Portfolio; Corporate Governance; Selection and Staffing; Risk Management; Organizational Culture; Organizational Structure; Motivation and Incentives

June 2025
Case

Live Nation and Ticketmaster

By: Eugene Soltes and Thales S. Teixeira

In 2010, entertainment company Live Nation and event ticketing company Ticketmaster merged to form Live Nation Entertainment. Faced with a consent decree, the companies were to avoid becoming a monopoly, yet a 2024 Department of Justice decision determined that they... View Details

Keywords: Decision Making; Management; Entertainment; Entertainment and Recreation Industry; United States

June 2025
Case

The Value of Art on Campus as a Vision for Educating Leaders Who Make a Difference

By: James Riley, Alexis Lefort and Helen Yap

This case explores the debate surrounding the installation of a large contemporary sculpture, Inés by Jaume Plensa, at Harvard Business School under the leadership of Dean Nitin Nohria. Set in 2016, the case examines the role of physical campus design and public art in... View Details

Keywords: Leadership; Mission and Purpose; Organizational Culture; United States

June 2025
Simulation

Travelogo: Customer Segmentation

By: Eva Ascarza and Noah Ahmadi

This interactive tool is designed to enhance engagement with the Travelogo: Understanding Customer Journeys case by allowing the student to explore the company's data. Through this tool, the student can examine the variables used for segmentation, analyze the resulting... View Details

Keywords: Algorithmic Decision Making; Marketing; Simulation; Marketing Strategy; Customer Focus and Relationships

June 2025
Case

VC Exits in Africa: Knife Capital and Quicket

By: Paul A. Gompers, Emanuele Colonnelli, Maagatha Kalavadakken and Namrata Arora

Keet van Zyl and Eben van Heerden, co-founders of Knife Capital, face a critical decision point with their investment in Quicket, a prominent South African ticketing company. As the global ticketing industry recovers, they are exploring strategic exit options to... View Details

Keywords: Financial Services Industry

June 2025
Case

Transforming a Titan (A)

By: George Serafeim and Lena Duchene

Dimitri Papalexopoulos, fourth-generation CEO of TITAN Cement, must decide whether to keep leading the 120-year-old, family-controlled firm or hand the reins to new management. Over 26 years he has turned TITAN from a domestic player into an internationally diversified... View Details

2025
Working Paper

Cash Flow Volatility, Return Predictability and Stock Price Decompositions: Why You Should Scale Prices by Trend Cash Flows

By: Sebastian Hillenbrand and Odhrain McCarthy

We address two inconvenient facts in asset pricing: (i) valuation ratios are often more related to future cash flows than to returns, and (ii) they mostly fail to predict returns. We show that these issues arise because stock prices are scaled by cash flows that... View Details

Keywords: Cash Flow; Volatility; Investment Return; Asset Pricing; Forecasting and Prediction; Valuation; Stocks

June 2025
Teaching Note

To Found or to Cofound? That Is the Question

By: Christina Wallace and Stacy Straaberg

Teaching Note for HBS Case No. 824-034. Entrepreneurs often struggle with the question of whether to found solo or alongside one or more cofounders. This case is comprised of three vignettes detailing common founding scenarios: the first-time technical founder; the... View Details

Keywords: Business Startups; Decisions; Partners and Partnerships; Entrepreneurship; Fashion Industry; Financial Services Industry; Technology Industry; United States

June 2025
Case

Khabar Lahariya

By: Ranjay Gulati and Kanika Jain

Founded and run entirely by women, Khabar Lahariya was a leading digital media portal, known for its uniquely feminist perspective and rural focus. It started in 2002 as a non-profit print publication, and by 2023, had evolved into a multimedia news site that was part... View Details

Keywords: South Asia; India; Purpose; Strategy; Business Model; Leadership; Digital; Business Ventures; Change; Decision Making; Growth and Development; Management; Media; Social Enterprise; Journalism and News Industry; Media and Broadcasting Industry; Publishing Industry; Asia

June 2025
Supplement

Naked Wines: The Profit vs. Growth Decision (B)

By: Benjamin C. Esty and Edward A. Meyer

Supplement to the (A) case, HBS No. 724-462. View Details

June 2025
Supplement

Naked Wines: The Profit vs. Growth Decision (C)

By: Benjamin C. Esty and Edward A. Meyer

Supplement to the (A) case, HBS No. 724-462. View Details

June 2025
Case

TagHive: Edtech Pricing and Distributor Decisions

By: Isamar Troncoso, Frank V. Cespedes and Stacy Straaberg

Education technology (edtech) company TagHive, founded in 2017, used a direct sales team and third-party distributors to sell its Class Saathi hardware and software solution to 300 clients, mainly primary and secondary schools in India. The product aimed to improve... View Details

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