Publications

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October 2002 (Revised May 2021)
Case

Group Process in the Challenger Launch Decision (A)

By: Amy C. Edmondson and Laura Feldman

The night before the launch of the Challenger shuttle, officials from Morton Thiokol (Solid Rocket Booster manufacturer) and NASA participated in a teleconference to discuss whether to postpone the shuttle launch due to predicted low temperatures at Kennedy Space... View Details

Keywords: Process Analysis; Problems and Challenges; Groups and Teams; Engineering; Risk Management; Analysis; Decision Making; Aerospace Industry; United States

January 2013
Supplement

Cabot Corporation: The Fuel Cell Decision (B)

By: Willy Shih and Ying Zhou

Managers at Cabot Corporation are faced with deciding the future of its fuel cell program. The (A) case recounts the view of the business manager and the technical project lead, and the (B) case describes the perspective of a senior manager who is the head of the New... View Details

Article

Corporate Stakeholders Management – An Empirical Study of Organisational Decision Making Criteria

By: Shashank Shah and Sudhir Bhaskar

Keywords: Stakeholder Management; Decision Making; India

Research Summary

Decision making

Dr. Bos investigates how unconscious processes aid and improve performance. His work contests the common-sense notion that conscious deliberation always leads to the best outcomes. Dr. Bos and colleagues propose that, for complex decisions, the best outcomes result... View Details

February 2000
Teaching Note

Strategic Decision Processes & Making Fast Strategic Decisions in High-Velocity Environments TN

By: David A. Garvin and Jeffrey Berger

September 1989
Background Note

Introduction to Decision Making

By: Francis Aguilar

Describes the process of decision making (establish objectives, generate alternatives, and so on) emphasizing the human side of it (using rules of thumb, favoring one's own pet projects) yet demonstrating the role an analytic/quantitative contribution has to make. View Details

Keywords: Decision Making; Goals and Objectives; Mathematical Methods; Perspective

Research Summary

Intra-Household Decision Making

Professor Ashraf's research in intra-household decision making examines how households make financial and health decisions, particularly in the presence of asymmetric information or benefits.

"View Details

2025
Working Paper

How to Choose Among Technologies with Learning Curves: Making Better Investment Decisions

By: Christian Kaps and Arielle Anderer

Learning curves, the fact that technologies improve as a function of cumulative experience or investment, are desirable-think inexpensive solar panels or higher performing semiconductors. But, for firms that need to pick one technology among several candidates, such as... View Details

Keywords: Learning Curve; Technology; Innovation; Batteries; Energy Storage; Sequential Decision Making; TELCO; Exploration; Exploitation; Problems and Challenges; Cost vs Benefits; Technology Adoption; Battery Industry

SSRN

2013
Book

Judgment in Managerial Decision Making

By: Max Bazerman and Don A. Moore

Is your judgment influenced by personal biases? In situations requiring careful judgment, we're all influenced by our own biases to some extent. But, with Judgment in Managerial Decision Making, you can learn how to overcome those biases to make better... View Details

Keywords: Decision Choices and Conditions; Judgments; Management Practices and Processes; Management Skills; Managerial Roles; Performance Improvement; Prejudice and Bias

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Video

Informed Decision Making Exercise

August 2014
Article

Incentives in a Stage-Gate Process

By: Raul O. Chao, Kenneth C. Lichtendahl and Yael Grushka-Cockayne

Many large organizations use a stage‐gate process to manage new product development projects. In a typical stage‐gate process project managers learn about potential ideas from research and exert effort in development while senior executives make intervening go/no‐go... View Details

Keywords: Stage-Gate Process; Production; Operations; Product Development; Innovation and Invention

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2013
Book

Sidetracked: Why Our Decisions Get Derailed and How We Can Stick to the Plan

By: Francesca Gino

You may not realize it but simple, irrelevant factors can have profound consequences on your decisions and behavior, often diverting you from your original plans and desires. Sidetracked will help you identify and avoid these influences so the decisions you make do... View Details

Keywords: Decision Making; Decision-making; Judgment; Decisions; Strategy; Behavior; Ethics; Attitudes

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October 2003 (Revised January 2005)
Case

Shared Decision Making

By: Richard M.J. Bohmer, Karen Sepucha and Laura Feldman

The Foundation for Informed Medical Decision-Making has created an interactive videodisc system that provides patients with customized support regarding medical treatment or screening decisions when they face a choice between two equally effective courses of action.... View Details

Keywords: Decision Choices and Conditions; Borrowing and Debt; Health Care and Treatment; Innovation Strategy; Technological Innovation; Product Marketing; Distribution Channels; Production; Partners and Partnerships; Research and Development; Information Technology

2016
Other Teaching and Training Material

Organizational Behavior Reading: Decision Making

By: Francesca Gino, Max Bazerman and Katherine Shonk

This Reading argues that decision making is systematically flawed and introduces methods to improve decision-making effectiveness. The Essential Reading section covers the rational decision-making model and three important ideas that challenge it: Herbert Simon's... View Details

Keywords: Game Theory; Decision Making

Research Summary

Optimal Decision Making Under Uncertainty

Inventory control problems in supply chains. In this stream of theoretical research, Professor Goh has investigated how inventory should be optimally managed in supply chains. Specifically, he has studied how supply chains can make decisions to operate... View Details

February 2017
Background Note

Decision Analysis

By: George Wu and Kathleen McGinn

Describes decision analysis, a systematic approach for analyzing decision problems. A running example illustrates problem structuring (decision trees), probability assessment, endpoint evaluation, “folding back the tree” as a method of analysis, and sensitivity... View Details

Keywords: Decision Analysis; Decision Trees; Probability; Decision Making; Analysis