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Show Results For
- All HBS Web
(1,145)
- People (1)
- News (118)
- Research (910)
- Events (5)
- Multimedia (2)
- Faculty Publications (461)
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- February 2017
- Background Note
Decision Analysis
By: George Wu and Kathleen McGinn
Describes decision analysis, a systematic approach for analyzing decision problems. A running example illustrates problem structuring (decision trees), probability assessment, endpoint evaluation, “folding back the tree” as a method of analysis, and sensitivity... View Details
Wu, George, and Kathleen McGinn. "Decision Analysis." Harvard Business School Background Note 917-018, February 2017.
- August 1993 (Revised December 1997)
- Background Note
Decision Analysis
Describes decision analysis, a systemic approach for analyzing decision problems. A running example illustrates problem structuring (decision trees), probability assessment and endpoint evaluation, folding back the tree as a method of analysis, and sensitivity... View Details
Wu, George. "Decision Analysis." Harvard Business School Background Note 894-004, August 1993. (Revised December 1997.)
- August 1974 (Revised June 1975)
- Background Note
Decision Analysis
Summary of the main concepts of (simple) decision trees--structuring a problem, assigning endpoint values, using probabilities, averaging out and folding back. Also treats risk profile. View Details
Jackson, Barbara B. "Decision Analysis." Harvard Business School Background Note 175-033, August 1974. (Revised June 1975.)
- Research Summary
Managerial Decision Analysis
By: David E. Bell
David E. Bell and Arthur Schleifer, Jr. are concluding a multiyear project aimed at producing more field-oriented case material for the Managerial Economics course, specifically, materials on decision, data, and risk analysis. A series of case- and textbooks (with... View Details
Publications
2000-2005 Selected
Chiu, C-y, Morris, M.W., Hong, Y-y, & Menon, T. (2000). Motivated cultural cognition: The impact of implicit cultural theories on dispositional attribution varies as a function of Need for Closure.... View Details
- January 2006
- Tutorial
Alternative Choice Decisions Analysis
By: David F. Hawkins, V.G. Narayanan, Jacob Cohen and Michele Jurgens
Shows how managers use information on costs and revenues to decide between possible alternative courses of action. Presents two case examples of differential cost analysis. The first, a make or buy decision, examines two alternatives in which only costs vary. The... View Details
- October 1980 (Revised June 1993)
- Background Note
Introduction to Decision Analysis
By: Paul A. Vatter
Vatter, Paul A. "Introduction to Decision Analysis." Harvard Business School Background Note 181-046, October 1980. (Revised June 1993.)
- December 1971 (Revised November 1975)
- Background Note
Note on Decision Analysis
By: Paul W. Marshall
Marshall, Paul W. "Note on Decision Analysis." Harvard Business School Background Note 172-221, December 1971. (Revised November 1975.)
- November – December 1969
- Article
Systems Analysis for Social Decisions
By: Joseph L. Bower
Bower, Joseph L. "Systems Analysis for Social Decisions." Operations Research 17, no. 6 (November–December 1969): 927–940.
- February 2006
- Teaching Note
Alternative Choice Decision Analysis (TN)
By: David F. Hawkins, V.G. Narayanan, Michele Jurgens and Jacob Cohen
Keywords: Decision Making
- October 1984 (Revised July 1989)
- Background Note
Cost Analysis for Business Decisions
Christenson, Charles. "Cost Analysis for Business Decisions." Harvard Business School Background Note 185-062, October 1984. (Revised July 1989.)
- April 2020 (Revised June 2022)
- Technical Note
Quantitative Analysis in Marketing
By: Sunil Gupta
Marketing is a combination of art and science that requires both qualitative and quantitative analysis to arrive at effective decisions. This note highlights how quantitative analysis can help in the following marketing decisions: estimating market size, determining... View Details
Gupta, Sunil. "Quantitative Analysis in Marketing." Harvard Business School Technical Note 520-091, April 2020. (Revised June 2022.)
- January 1991 (Revised June 1993)
- Case
Decision Analysis and the Risk Profile
By: Paul A. Vatter
Vatter, Paul A. "Decision Analysis and the Risk Profile." Harvard Business School Case 191-110, January 1991. (Revised June 1993.)
- June 2015
- Teaching Note
Marketing Exercise: Using Conjoint Analysis for Business Decisions
By: Elie Ofek and Olivier Toubia
Keywords: Marketing
- June 2015
- Tutorial
Marketing Exercise: Using Conjoint Analysis for Business Decisions
By: E. Ofek and Olivier Toubia
- 01 Sep 2008
- News
Raiffa Honored for Life’s Work in Decision Analysis
HBS professor emeritus Howard Raiffa, a pioneer in the field of decision analysis,is the recipient of this year’s Thomas C. Schelling Award. The award is given annually by Harvard’s Kennedy School to an individual whose intellectual work... View Details
- January 1982
- Article
Empirical Analysis of the Commercial Loan Classification Decision
By: Robert S. Kaplan and J. Richard Dietrich
Kaplan, Robert S., and J. Richard Dietrich. "Empirical Analysis of the Commercial Loan Classification Decision." Accounting Review 57 (January 1982): 18–38.
- 1968
- Report
The F-237 Program - HBS Analysis and Decision Case
By: J. Ronald Fox and Lt. Col. Richard Lorette, USAF
- 1960
- Other Unpublished Work
Radio Station WCMF - HBS Analysis and Decision Case
By: J. Ronald Fox and J. Sterling Livingston
- 1961
- Other Unpublished Work
Radio Station WECB - HBS Analysis and Decision Case
By: J. Ronald Fox and J. Sterling Livingston