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- All HBS Web
(400)
- News (44)
- Research (310)
- Events (1)
- Multimedia (2)
- Faculty Publications (152)
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- 08 May 2015
- News
Prestige brands can expand their reach—and make their core customers proud
Managing symbolic and exclusive brands involves an inherent tradeoff. Managers seek to generate growth by extending the customer base to new segments and markets. Yet increased popularity can dilute the... View Details
- 14 Feb 2011
- News
Clay Christensen's Milkshake Marketing
- 15 Dec 2015
- News
Don’t Turn Your Sales Team Loose Without a Strategy
- 19 Jul 2017
- News
Is Gwyneth Paltrow’s pseudoscience winning?
- 29 Nov 2005
- News
It's the Purpose Brand, Stupid
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
We see a strong push from customers and investors to adopt climate-positive policies and products. And we see movement to adopt policies that emphasize human consequences, these in addition to traditional approaches to compliance with... View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
Web 2.0 opportunities for your firm are endless. Managers can engage with customers via blogs (caution: they take much more time than you think). Victoria’s Secret and thousands of other firms have highly successful exposure on Facebook... View Details
- 01 Sep 2008
- News
Knowledge Integration Rules at Yale
segment called Orientation to Management, a general introduction to concepts, tools, and problem-framing methodologies. In addition, students work on developing interpersonal skills needed to be an effective leader. The next twelve weeks,... View Details
- 01 Feb 2002
- News
If You're #1, Watch Out
Where the Money Will Be," an article published in the November 2001 Harvard Business Review. "In markets where product performance is outstripping customer need, the market leader is vulnerable," write Christensen and coauthors Michael... View Details
- 01 Oct 2000
- News
Laura Scher of Working Assets
debate each month, about which customers may voice their concern to key decision-makers through free calls and easy-to-send letters. "Thanks to the HBS course Managing in a Competitive Environment, I knew the importance of View Details
Keywords: Marguerite Rigoglioso
- 01 Mar 2017
- News
Case Study: Moment in the Sun
a large hotel chain reached out to express interest, Hoskins began to see the promise of B2B sales in the hospitality market. “They got the value right away,” says Hoskins. “It’s automatic: Your customers are healthier and getting better... View Details
Keywords: Dan Morrell
- 01 Jun 2001
- News
HBS Press Books in Brief
of customer-equity management in a variety of industries, the authors outline how to build and implement powerful new business and marketing systems. A comprehensive guide to managing customer portfolios across View Details
- 01 Jun 2016
- News
Faculty Q&A: That’s Classic
“For the Romans, being an emperor is all about contradictions, because they’ve got to be wildly ambitious, almost a lunatic, but they also have to...consult their peers and carefully use every segment of Roman society.” What can MBAs... View Details
Keywords: Julia Hanna
- 01 Apr 2001
- News
William Fung: E-Commerce and Efficiency
run, while still allowing each of the customers some choice in fabric type, color, and logo embroidery. This capability has opened a new, fast-growing market segment for Li & Fung. Innovation in management... View Details
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
members, Epsilon engineered many of the ‘customer relationship' techniques that make today's customer loyalty programs so successful," says Brierley, who served as Epsilon's president and CEO for its first ten years. In 1980, serving... View Details
- 01 Mar 2008
- News
Alumni Books
four-year research program that spanned 25 industries, identifying long-term winners and what they do differently, Capon talked to marketing mavens from across the global economy and presents their insights in five broad groups: picking markets that matter; selecting... View Details
- 25 Aug 2022
- News
Case Study: Sound Check
improved long-term retention rates. In the early days, it’s best to optimize for product feedback. If it’s easier to sell to smaller customers (with more volume), stick with this segment and treat the... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
during a key moment) has gained traction, and we’ve all had terrible call experiences at the hands of a credit card issuer, airline, or hospital. Pitch those segments on the criticality of properly handling angry and/or time-critical... View Details
- 01 Mar 2011
- News
Making Their Way
Atlantis hotel, the UK’s RAF Lakenheath air base, and Abu Dhabi’s Cleveland Clinic. The latter is emblematic of a customer segment — health care — that, along with the education sector, has remained... View Details