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- All HBS Web (198)
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- 04 Jan 2021
- News
The Twofold Effect of Customer Retention in Freemium Settings
- 01 Mar 2023
- News
Elevator Pitch: Spread the Wealth
Illustration by Drue Wagner Illustration by Drue Wagner Sabine Tejerina (MBA 2009) Cofounder and COO, Upstreet Concept: Launched in 2020, Upstreet makes it easier and more economical for companies to reward employees and customers with... View Details
- 22 May 2014
- News
Your Banker Wants To Know If You Are Pregnant
- 01 Jun 2023
- News
Pet Project
customers went with her. “People wanted it so badly that they stuck with me, even though I was shipping them food on an irregular basis.” Spies says she kept it up for most of her first year. By her second year, after learning that one in... View Details
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details
- 01 Mar 2006
- News
Back to School
resources department from a paper-pushing backwater to an entity that is strategically incorporated into the district’s overall mission. “One observation that we made early in PELP is that school systems have essentially not changed their personnel practices around... View Details
- 15 May 2018
- News
Spreading the Safety Net
paid sick leave and the flexibility to work from home, or even abroad. Our hourly employees, working in Rent the Runway’s warehouse, on the customer service team and in our retail stores, had to face life events like caring for a newborn,... View Details
- 25 Aug 2022
- News
Case Study: Sound Check
improved long-term retention rates. In the early days, it’s best to optimize for product feedback. If it’s easier to sell to smaller customers (with more volume), stick with this segment and treat the... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
custom voice system, which means there’s a whole range of small- and mid-sized businesses that are underserved,” Sambvani says. With Slang.ai, he’s offering mid-market companies access to these more sophisticated tools that can... View Details
- 01 Apr 2000
- News
Rethinking Call Centers: Effective Delivery of Service is Key
call centers, with their attendant voice response units, need not be frustrating. When a company manages its call center well, effectively linking a triad of service, information technology, and internal processes, both the customer and... View Details
- 04 Sep 2019
- News
Clicks and Mortar
ego-expressive, experiential, social, and recreational goals into the journey, so that each customer acquisition, distribution, and retention channel is contributing in a different way. I think it’s... View Details
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
develop a solid business model with value-added services. It’s difficult to have exclusivity for this type of marketplace, so retention is key. —Yishan Cao (MBA 2007) Case Study Update: QE Solar Three years ago, QE Solar founder Ken... View Details
Keywords: April White
- 01 Sep 2013
- News
Passion & Purpose
employees in 28 offices. The company, with an industry-high 99 percent customer retention rate, regularly receives awards for its customer service. Roger W. Sant, MBA 1960... View Details
- 01 Jun 2016
- News
Feedback
design a similar program where its cards can be given to frequent-fliers or very high-value customers to drive retention and repurchase for the client company. —Andy Kaplan (MBA 1978) via alumni.hbs.edu View Details
- 01 Feb 1997
- News
OPM Celebrates 21st Anniversary at Gala Florida Reunion
H. Schiff Professor of Investment Banking. Drawing on his extensive research on a subject he calls his "passion" - customer loyalty - Sasser led a lively discussion on the topic of customer View Details
- 01 Dec 2014
- News
Case Study: Growing the Family Business
cleanliness and are staffed with teachers who use a proprietary curriculum to create an educational environment. Customers pay a significant premium for convenience—as much as $13 an hour for infant care versus $4 an hour or less for... View Details