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- 08 Dec 2016
- News
A Simple Way to Measure Health Care Outcomes
- 24 Feb 2020
- News
Companies must include environmental and social performance measures
- 15 Apr 2013
- News
Solving the Search vs. Display Advertising Quandary
- 01 Jan 2007
- News
Berry-AMA Book Prize, American Marketing Association
- 03 Jun 2020
- News
Who Guarantees Your Workplace is Safe for Return?
- 03 Apr 2019
- News
Do Your Experiential Marketing Moves Produce Enough ROI?
- 13 Oct 2015
- News
The Online Ad Scams Every Marketer Should Watch Out For
- 30 Nov 2019
- News
CIOs concerned IT not providing enough of a competitive edge
- 01 Dec 2023
- News
Thinking Ahead
incentivize tells a story.” For that reason, he adds, it’s a good idea to include values like teamwork or customer relations in incentive plans that are difficult to measure but key to a company’s success.... View Details
- 26 Nov 2019
- News
The Ritual Effect
socks in your drawer sideways, just so, like so many toppled snails, can spark joy; why French children aren’t picky eaters; why brands like Starbucks benefit from encouraging their customers to “Take Comfort in Your Rituals”; why a... View Details
Keywords: rituals
- 01 Jun 2024
- News
Alumni and Faculty Books
suicide and assault. In addition, this guide arms you with the top actions you can take as a parent to ensure your adolescent thrives throughout the perilous, exhilarating, and memorable teen years. Accounting for Colonialism: Measuring... View Details
- 01 Feb 2002
- News
It's academic. (Not!)
of 732. Once they clear the formidable hurdle of admission, some 89 students in the programs receive a level of backing and resources for field research that sets HBS apart, thanks in large measure to alumni generosity. "There's an... View Details
- 01 Jun 2023
- News
An Engine of Innovation
supported more than 3,700 ventures with founders from some 150 countries who have raised over $5 billion in capital. While six of the companies have achieved unicorn status, that is not the only measure of success, as Harvard Innovation... View Details
Keywords: Jennifer Gillespie
- 01 Jun 2017
- News
Inbox: From Das’s Desk
research has focused on various aspects of customer management in B2B contexts, including customer selection and portfolio management; managing a spectrum of customer... View Details
Keywords: Das Narayandas
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market and created a new profit... View Details
Keywords: Jennifer Meyers
- 01 Mar 2008
- News
Alumni Books
sweet spot; designing the offer to create customer value and secure differential advantage; integrating to serve the customer; and measuring what matters. Science Lessons: What the Business of Biotech Taught... View Details
- 01 Oct 1996
- News
New Releases
vision has resulted in many financially driven companies becoming more mission-oriented. In this changing climate, HBS professor Robert Kaplan and David Norton (DBA '73), president of Renaissance Solutions, offer a performance measurement... View Details
- 01 Dec 2010
- News
The Transformers
Tom Tierney and Jeff Bradach Photographs by Webb Chappell Related Links Read about one graduate’s work at Harlem Children’s Zone View a recent case on Youth Villages A decade ago, Jeff Bradach (PhDOB 1992) and Tom Tierney (MBA 1980) cofounded a risky Boston-based... View Details