Filter Results:
(81)
Show Results For
- All HBS Web (326)
- Faculty Publications (64)
Show Results For
- All HBS Web (326)
- Faculty Publications (64)
Page 1 of 81
Results →
Sort by
- 07 Jan 2025
- News
Why Emotions Matter in Retail Customer Journeys
- 14 May 2021
- News
4 Strategies to Simplify the Customer Journey
- 01 Dec 1996
- News
An Entrepreneurial Journey
knows, an inspirational business concept is only the beginning of a long and complicated journey marked by unexpected obstacles at every turn. The successful entrepreneur must possess an unshakable belief in his or her goal and - as the... View Details
- 08 Jan 2025
- News
Mapping Pain Points at the IRS
Having spent a decade helping retailers optimize customer service, Fumi Tamaki (MBA 2014) could not pass up the opportunity in June 2024 to take on the challenge of improving the customer experience at the... View Details
- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details
- 05 Oct 2023
- News
On the Move: Massimo (Max) Magni (MBA 2003)
Our “On the Move” series highlights HBS alumni who are taking on new roles and responsibilities. Here we speak with Massimo (Max) Magni (MBA 2003), who has been named Macy’s new chief customer and digital officer. In this role, Magni will take charge of Macy’s digital... View Details
Keywords: Retail Trade
- 01 Dec 2023
- News
Thinking Ahead
and brand, marketers often break down the experience into three moments: before, during, and after purchase. Research by Assistant Professor Julian De Freitas shows the advantage of considering the customer View Details
- 25 Aug 2014
- News
Ashraf M. Dahod, MBA 1981
Mumbai, surrounded by a large extended family, Ash Dahod read Reader’s Digest from cover to cover. “That was my view of life in the United States,” says Dahod. “I was fascinated.” The thumbnail version of Dahod’s journey has many elements... View Details
Keywords: Susan Young
- 01 Jun 2024
- News
Alumni and Faculty Books
Customer Journey provides the playbook for growing and retaining customers in a landscape transformed by digital. Todd Unger, CXO of the American Medical Association, provides... View Details
- 01 Jun 2023
- News
Buy Big, Sell Small
ApnaKlub—which leases warehouse space and trucks—sources the requested products from brand-name manufacturers and distributes them to the wholesalers, who deliver within a reliable time frame. “We leverage technology to bring our View Details
- 01 Mar 2024
- News
Alumni and Faculty Books and Podcasts
protagonists Padmini, Sammy, Joe, and Tiana and their guide, Kenji, embark on an amazing journey through time to witness key events in AANHPI history. Fighting to Belong help audiences, young and old, AANHPI and non-AANHPI, understand how... View Details
- 05 Feb 2019
- News
The First Five Years: Karan Shah (MBA 2016)
of the largest camshaft manufacturers in the world, serving marquee customers like GM, Ford, Daimler, Porsche, Toyota, and others. “In the two years that I have been at PCL—first as a business development executive and now as executive... View Details
- 20 Oct 2023
- News
Highlights from the Fall 2023 Alumni Board Meeting
sense of rigor in the classroom have returned to what they were before the pandemic, adding that the School is also supporting students’ educational journeys at HBS in new ways. Kierstead discussed the naming of Rupal Gadhia (MBA 2004) as... View Details
- 12 Mar 2021
- News
My Favorite Case
humiliating me on the first day, then pushing me to go beyond what I thought I was capable of, throughout the year. I managed to get one of my few “excellents” for my final marketing grade. Hesper Silver also marked the beginning of a View Details
- 24 Oct 2013
- News
Engineering a More Secure World
cash. Hearing stories like that, Harris knows he's in the right line of work. Alameda, California–based CSECO, the world's leader in portable contraband-detection equipment, has a customer list that includes the Department of Homeland... View Details
- 25 Aug 2022
- News
Up on the Corner
six-story, mixed-use building will soon rise above the dirt and gravel. The ground floor will feature an Afrocentric bookstore-café where customers can peruse books by African authors while sipping hibiscus tea and baobab juice. (Dlodlo,... View Details
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
have a business model that will get us to profitability. We make money when users buy offsets. So currently the primary service we provide that customers want to pay for is if they want to offset their footprint, the average subscriber... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
We see a strong push from customers and investors to adopt climate-positive policies and products. And we see movement to adopt policies that emphasize human consequences, these in addition to traditional approaches to compliance with... View Details
- 01 Mar 2004
- News
Derek Ferguson
Music, a retailer based in the Midwest. “Its biggest profit drivers were rap and hip-hop,” he remarks. “I remember thinking that there was a real opportunity to cater more directly to that customer base.” To learn more about the business,... View Details
- 11 Mar 2021
- News
Leading with Heart
share with everybody that at the end of the eight-week marathon, I would typically ask a couple of students to tell their story about their company or about themselves. And in my class, I remember your sharing that journey of yours. By... View Details