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  • All HBS Web  (2,088)
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    • News  (321)
    • Research  (1,529)
    • Events  (2)
    • Multimedia  (4)
  • Faculty Publications  (910)
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  • Profile

Jeremy Andrus

likely identify with our product. If you’re an NBA fan, and you see Derrick Rose wearing Skullcandy headphones, that’s pretty powerful. Social media is another way to interact with consumers and build brand loyalty. So branding is one priority. What else do you View Details
Keywords: Entrepreneurship; Consumer Products; Entertainment / Media
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Evelyne White

Bookalokal continue to focus only on small and midsized cities. The company seems likely to confront winner-take-all competitive dynamics at the city level, because network effects are strong—more diners will attract more hosts, and vice... View Details
Keywords: Technology; Services
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