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- All HBS Web
(1,277)
- News (228)
- Research (897)
- Events (4)
- Multimedia (1)
- Faculty Publications (361)
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- 11 Mar 2015
- News
How Self-Service Kiosks Are Changing Customer Behavior
- 13 Oct 2011
- News
Potential for Mass Customization
- 22 Feb 2012
- News
Disclosures Are Found to Change Financial Behavior
- 10 Sep 2021
- News
Human or Computer? Who’s Really Helping You With Customer Service?
- 01 Nov 2022
- News
Let's Protect Our Frontline Workers from Rude Customers
- 30 Jul 2021
- News
What’s the Right Customer Experience for Your Brand?
- 16 Jun 2020
- News
Your Customers Have Changed. Here's How to Engage Them Again.
- 24 Apr 2014
- News
Creating a mathematical method to understand consumer behavior in a digital world
Sunil Gupta, Edward W. Carter Professor of Business Administration, focuses on understanding customers and how they make decisions in a digital world. Gupta has tackled one of the most vexing questions in studies of consumer behavior:... View Details
- 01 Dec 2011
- News
At Your Service
Frei and Morriss: No heroics, please—partner with customers to make strategic service choices instead of trying to be the best at everything. In their new book, Uncommon Service: How to Win by Putting View Details
- 22 May 2014
- News
For Website Personalization, Simple Is the New Sexy
- 15 Oct 2012
- News
Pay-as-You-Drive Insurance: Big Brother Needs a Makeover
- 11 Sep 2021
- News
Direct-To-Consumer Retailers Try to Bring Pizzazz to Dull Goods
- 01 Dec 2023
- News
Thinking Ahead
cost-effective behaviors in the insurance company’s subscribers. The effort involved machine learning, with a team of engineers writing algorithms that spotted patterns in customer behavior—for example, a... View Details
- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
of origin or communicate virtually with other customers who share aspects of their DNA. “Genealogy is a technology business now,” observes Lorrie Norrington (MBA 1989), a board member at Ancestry.com. “The records go so far, but how do we... View Details
- 01 Dec 2023
- News
The Imposter Among Us
having a sense of optimism, not taking oneself very seriously, and committing to the job are remedies to address this phenomenon. It actually helped me become more circumspect, more of a listener than a talker. I worked toward being more empathetic with my View Details
- 01 Jun 2023
- News
Curb Appeal
announcement. But the rats don’t run the city; we do.”—went viral, cementing her reputation as “the rat lady” among her fellow citizens. “I don’t expect everyone to change their behavior overnight,” Tisch concedes. “But it’s something... View Details
- 01 Sep 2023
- News
The Exchange: Where Ethics Meet Economics
Max Bazerman and Mike Luca (Image by John Ritter) What makes people behave the way they do—and to what degree are design choices influencing that? Associate Professor Mike Luca studies the design of online platforms, while Professor Max Bazerman’s work focuses on View Details
- 26 Nov 2019
- News
The Ritual Effect
socks in your drawer sideways, just so, like so many toppled snails, can spark joy; why French children aren’t picky eaters; why brands like Starbucks benefit from encouraging their customers to “Take Comfort in Your Rituals”; why a... View Details
Keywords: rituals