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- 05 Jul 2010
- News
Tech customers question industry's takeover spree
- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details
- 01 Jun 2023
- News
Pet Project
data will confirm. The relative investment in driving new customer acquisition via retail is much lower than ecommerce, where driving site traffic is costly, and even SEO and referrals require investment. So... View Details
- 01 Dec 2023
- News
Case Study: Staking a Claim
Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
- 20 Oct 2023
- News
Highlights from the Fall 2023 Alumni Board Meeting
On the evening of Wednesday, October 11, Alumni Board members joined with current HBS students in the Spangler Center for "A Conversation about Life Lessons", which was led by Leslie Perlow, the Konosuke Matsushita Professor of Leadership. This October, more than 75... View Details
- 05 Feb 2019
- News
The First Five Years: Karan Shah (MBA 2016)
of the largest camshaft manufacturers in the world, serving marquee customers like GM, Ford, Daimler, Porsche, Toyota, and others. “In the two years that I have been at PCL—first as a business development executive and now as executive... View Details
- 01 Mar 2023
- News
Step Change
adds, big acquisitions and IPOs started happening in the MENA region, catalyzing a virtuous cycle of entrepreneurial activity and investment: Amazon acquired Souq for $580 million in 2017 and Uber purchased Careem for $3.1 billion in... View Details
- 25 Aug 2022
- News
Up on the Corner
six-story, mixed-use building will soon rise above the dirt and gravel. The ground floor will feature an Afrocentric bookstore-café where customers can peruse books by African authors while sipping hibiscus tea and baobab juice. (Dlodlo,... View Details
- 01 Jun 2022
- News
Case Study: Glass Half Full
Amazon and relying instead on Shopify as an online storefront and on ShipBob for fulfillment. Then came the cold shower of reality: Customer acquisition beyond Amazon can prove very expensive. He decided to... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
but that’s a very expensive customer acquisition cost (CAC). Building managers are employed by a property manager who only cares about their 2 percent management fee. Landlords care about tenant experience... View Details
- 01 Mar 2012
- News
Learning to Speak the Language of Business
companies with a commanding presence in their home markets. But to call Mikitani’s company, Rakuten, the Amazon.com of Japan would overlook fundamental differences for customers and merchants alike. “We created a real online marketplace... View Details
- 06 Dec 2017
- News
Puzzle Master
Photo via Black Enterprise Photo via Black Enterprise When kitchen goods and home furnishings retailer Williams-Sonoma announced its acquisition of Outward, Inc.—a leading 3-D imaging and augmented reality platform—the $112 million deal... View Details
- 23 Jan 2017
- News
The CEO Who is Perking Up Peet’s Coffee
change everything,” Fernandes said, but maintaining the standards set by Peet’s founder, which include careful coffee sourcing and hand-roasting, has been important to keeping the brand popular among its longtime Bay Area following and bringing in new View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
custom voice system, which means there’s a whole range of small- and mid-sized businesses that are underserved,” Sambvani says. With Slang.ai, he’s offering mid-market companies access to these more sophisticated tools that can... View Details
- 01 Jun 2017
- News
Case Study: Something New
the largest player in this industry is still pretty small,” says Malkina. “The biggest thing to figure out is how we can grow at or below our optimal customer acquisition cost at a much greater scale. We... View Details
Keywords: April White
- 07 Feb 2019
- News
A Course Correction at Chris-Craft
president and CEO—notes that plans include expanding the plant and the payroll as well as the customer base. “There are parts of the market we don’t participate in and we're going to be able to migrate into those. Right now, we compete... View Details
- 01 Mar 2006
- News
Faculty Books
its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human-resource management. Managing Product and Service Development by Stefan H. Thomke (Irwin/McGraw-Hill) Professor Thomke... View Details
- 01 Oct 2013
- News
Banking on Africa's Future
to the previously 'unbanked' at the bottom of the pyramid. Equity Bank has increased financial inclusion while generating good returns for our investors. In five years, Equity's customer base—its depositors— has increased from about 2... View Details