Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (12) Arrow Down
Filter Results: (12) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (12)
    • News  (5)
    • Research  (7)
  • Faculty Publications  (3)

Show Results For

  • All HBS Web  (12)
    • News  (5)
    • Research  (7)
  • Faculty Publications  (3)
Page 1 of 12 Results
  • April 2016
  • Teaching Note

Cree Inc.: Introducing the LED Light Bulb

By: John Gourville and Michael Norris
This case is taught as part of the first year required marketing course in the Harvard Business School's MBA program. This course is built around the "Four Ps," with modules focusing on product, promotion, place, and pricing. The Cree case is used in the product policy... View Details
Keywords: Lighting Industry; Marketing; Pricing; Promotion; Technological Innovation; Energy Conservation; Product Marketing; Consumer Products Industry; Energy Industry
Citation
Purchase
Related
Gourville, John, and Michael Norris. "Cree Inc.: Introducing the LED Light Bulb." Harvard Business School Teaching Note 516-043, April 2016.
  • September 2014 (Revised April 2016)
  • Case

Cree Inc.: Introducing the LED Light Bulb

By: John Gourville and Michael Norris
Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product—an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar... View Details
Keywords: Marketing; Innovation; Product Adoption; Technological Innovation; Technology Adoption; Energy Conservation; Product Launch; Consumer Products Industry; North Carolina
Citation
Educators
Purchase
Related
Gourville, John, and Michael Norris. "Cree Inc.: Introducing the LED Light Bulb." Harvard Business School Case 515-026, September 2014. (Revised April 2016.)
  • March 2011 (Revised February 2014)
  • Case

Cree, Inc.: Which Bright Future?

By: David J. Collis, Mary Furey and Matthew Shaffer
After its founding in the late 1980s, Cree Inc. quickly grew into a major player in the emerging LED market. By 2007, technological improvements in LEDs had made them suitable for TV, computer, and mobile "backlighting"; and concerns over global warning led to calls to... View Details
Keywords: Cree; LEDs; Lighting Market; Clean Tech; Energy Policy; Semiconductors; North Carolina; Business Growth and Maturation; Forecasting and Prediction; Innovation and Management; Decision Choices and Conditions; Market Entry and Exit; Competitive Strategy; Corporate Strategy; Technology Adoption; Electronics Industry; Green Technology Industry; Manufacturing Industry; United States; North Carolina; Raleigh
Citation
Educators
Purchase
Related
Collis, David J., Mary Furey, and Matthew Shaffer. "Cree, Inc.: Which Bright Future?" Harvard Business School Case 711-457, March 2011. (Revised February 2014.)
  • 22 May 2013
  • News

Aboriginal chancellor Blaine Favel sets priorities for Saskatchewan university post

Keywords: MBA 2001; First Nationd; Cree; Colleges, Universities, and Professional Schools; Educational Services; Oil and Gas Extraction; Mining
  • 28 Sep 2021
  • News

Los Nuevos Mandamientos del Trabajo

  • 08 Sep 2008
  • HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
Keywords: by Sarah Jane Gilbert; Energy; Utilities
  • 24 Apr 2014
  • News

A champion for First Nations

Blaine Favel (MBA 2001) was trained to be a public servant from childhood. Having grown up in a family of Native American Cree chiefs, Favel has spent a lifetime shoring up employment opportunities for his people. As chancellor at the... View Details
  • 16 Sep 2013
  • News

Canada’s Native Son

by Maureen Harmon Blaine Favel Blaine Favel (MBA 2001) grew up on Cree Indian reservation. His father was a chief, as was his grandfather before him. "It was a true democracy back then," says Favel, when a chief served at the will of the... View Details
Keywords: First Nations; Oil and Gas Extraction; Mining; Educational Services; Support Activities for Agriculture and Forestry; Agriculture
  • 15 Jun 2021
  • News

Action Plan: Come as You Are

Ethnobotany 101, a large multimedia piece by Cree artist Jane Ash Poitras, which juxtaposes preconceived notions of Indigenous culture with the deep knowledge and connection of Indigenous peoples to the natural world. “If I’m wrestling... View Details
Keywords: Julia Hanna; museums; art; cognition; diversity; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment
  • 29 Mar 2011
  • First Look

First Look: March 29

into the now flourishing backlighting market. Into this changing market entered Cree, Inc., a North Carolina-based LED chip and component manufacturer. This case explores whether Cree should pursue the LED monitor and television... View Details
Keywords: Sean Silverthorne
  • 11 Nov 2014
  • First Look

First Look: November 11

http://hbr.org/product/hgrm-b-launching-hoxell-a-new-it-venture/an/815057-PDF-ENG Harvard Business School Case 515-026 Cree Inc.: Introducing the LED Light Bulb Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just... View Details
Keywords: Sean Silverthorne
  • 1
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.