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  • Website

Creating Emerging Markets

By: Geoffrey Jones
Harvard Business School has an on-going program to conduct in-depth interviews with top business leaders who have created and managed businesses in Africa, Asia, the Middle East, and Latin America over the last four decades. These interviews, many lasting several... View Details
Keywords: Business History; Emerging Market
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  • 2014
  • Other Teaching and Training Material

Marketing Reading: Creating Customer Value

By: Sunil Gupta
This Reading explores how firms can create value for their customers. The goal of any business is to delight customers by understanding its customers' needs and to provide products and services to meet those needs. As a result, it is critical to understand what... View Details
Keywords: Consumer Behavior; Consumer Marketing; Customer Experience; Network Effects; Service Profit Chain; Total Customer Value
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  • Web

Creating Emerging Markets

Thriving in Growth & Turbulence The Creating Emerging Markets project provides a unique research and teaching resource on business leadership in Africa, Asia, Latin America and the Middle East over recent... View Details
  • September 1995 (Revised October 1995)
  • Case

Transcape Systems: Creating a Market

Entrepreneurial companies must overcome substantial barriers to create markets for innovative products in industries reluctant to embrace change. Transcape Systems faces this callenge as it attempts to create a market for interactive multimedia software in the... View Details
Keywords: Market Entry and Exit; Applications and Software; Entrepreneurship; Business Startups; Product Marketing; Information Technology Industry; Entertainment and Recreation Industry; Health Industry
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  • Person Page

Creating Emerging Markets (Business History)

By: Tarun Khanna

Professor Tarun Khanna is faculty co-chair of the Creating Emerging Markets (CEM) Project. The project provides a unique research and teaching resource on business leadership in Africa, Asia, Latin America, and the Middle East over recent decades.... View Details

  • Web

Newsletter - Creating Emerging Markets

Newsletter Join our mailing list to receive updates. We often feature news and updates about the project on the Creating Emerging Markets project website. We also publish regular regional newsletters focused... View Details
  • Web

Interviews - Creating Emerging Markets

Interviews The Creating Emerging Markets interview archive forms a permanent and unique resource held in Harvard Business School’s Baker Library. Each interview page includes the transcript, associated video... View Details
  • 05 Sep 2018
  • Video

James Mwangi Creating Emerging Markets Full Interview

  • Web

Events - Creating Emerging Markets

the interviews undertaken by the Creating Emerging Markets project can be used in research. The speakers were Susie Pak (St. John’s), Valeria Giacomin (Bocconi) and Sudev Sheth (Lauder Institute, University... View Details
  • Web

Faculty - Creating Emerging Markets

Research Interests : diasporas , economic development , emerging markets , globalization , strategy Interviews Adib AlZamil Dr. R.S. Sodhi Dr. Raghunath Anant Mashelkar Muhammad Musa Mohamed Jaffer Naina Lal Kidwai Kiran Mazumdar-Shaw... View Details
  • Web

Blog - Creating Emerging Markets

Blog Introducing the Creating Emerging Markets Sustainability Series Lynn Schenk and Maxim Pike Harrell 03 Nov 2022 Creating Emerging Markets... View Details
  • 18 Feb 2009
  • News

Creating a real healthcare market

  • Web

Resources - Creating Emerging Markets

conference papers, and graduate level research. Stories of Corruption CEM has started a blog series featuring personal accounts of corruption in emerging markets as a means of fostering transparent data collection on the topic. We invite... View Details
  • Web

Video Clips - Creating Emerging Markets

Pyramid Ratan Naval Tata, former Chair of Tata Group in India, assesses the base of the pyramid market and the need to respect the dignity of those consumers. Duration: 02:08 Seema Aziz Seema Aziz Building Brands Seema Aziz, the founder... View Details
  • 2015
  • Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
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  • Web

Published Materials - Creating Emerging Markets

History: Business in Emerging Markets By: Gareth Austin, Carlos Davila and Geoffrey Jones MAR 2017 Article Enterprise & Society Creating Ecotourism in Costa Rica, 1970–2000 By: Geoffrey Jones and Andrew... View Details
  • 12 Jul 2016
  • Video

Doing Good By Doing Business - Creating Emerging Markets

  • Web

Teaching Guidelines - Creating Emerging Markets

Uses for Research & Teaching Research Guidelines Teaching Guidelines Teaching Guidelines Transcripts and/or video clips from the CEM interviews were downloaded and used for teaching in classroom settings at over 150 educational institutions located in 80 countries in... View Details
  • 05 Sep 2018
  • Video

Clip of James Mwangi Creating Emerging Markets Full Interview

  • Web

About the Project - Creating Emerging Markets

About the Project View Video Creating Emerging Markets explores the evolution of business leadership in Africa, Asia, Latin America and the Middle East. At its core are interviews, with leaders or former... View Details