Publications

Video

Context Analysis Assignment

March 2018
Article

How Context Affects Choice

By: Raphael Thomadsen, Robert P. Rooderkerk, On Amir, Neeraj Arora, Bryan Bollinger, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir and Wendy Wood

Due to its origins in the literature on judgment and decision-making, context effects in marketing are construed exclusively in terms of how choices deviate from utility maximization principles as a function of how choices are presented (e.g., framing, sequence,... View Details

Keywords: Decision Making; Decision Choices and Conditions; Situation or Environment; Consumer Behavior

06 Jul 2020
News

Fit for Context Leadership

July 1991 (Revised August 1991)
Background Note

Understanding Context

By: Joseph L. Badaracco

April 1985
Background Note

NIKE: International Context

By: Malcolm S. Salter and Michael J. Roberts

Keywords: Apparel and Accessories Industry

An interview with Michael E. Porter, Lawrence University Professor and Jan W. Rivkin, Rauner Professor of Business Administration and Senior Associate Dean for Research. View Details

01 Sep 2023
News

Action Plan: In Context

Sara Jane Ho (MBA 2012) knows that many people think of etiquette as outdated, nothing more than “stuffy, stuffy old manners.” She has made a career—and now a Netflix series, Mind Your Manners—out of updating this old-fashioned perspective. “I see etiquette as the... View Details

Keywords: April White; communication; manners; business; entrepreneurship; China; human behavior

1996
Book

Creativity in Context

By: T. M. Amabile

Keywords: Creativity; Theory; Research; Motivation and Incentives; Situation or Environment; Organizational Culture; Measurement and Metrics; Personal Characteristics; Cognition and Thinking; Performance; Performance Evaluation; Social Psychology

Research Summary

Leadership in Context

By: Nitin Nohria

What can we learn from the great business leaders of the 20th century? To answer this question, we have assembled a unique database of 1000 American business leaders, each of whom has left an important legacy. Some of the initial insights we are gleaning from this... View Details

October 2001
Article

Responsibility in Organizational Context

By: Joshua D. Margolis

Keywords: Organizations

12 Jul 2008
News

Creative Capitalism in Context

Dec 16 2014
Testimonial

Putting Theory into Context

2006
Chapter

Relationships and Negotiations in Context

By: Kathleen L. McGinn

Keywords: Relationships; Negotiation Participants

Video

Taxation in a Global Context

2022
Working Paper

Beliefs About Giving Across Contexts

By: Christine L. Exley, John-Henry Pezzuto and Marta Serra-Garcia

A rich literature investigates prosocial behavior by exploiting a variety of methods, the validity of which has been debated. While this literature has compared behavior inside and outside of the laboratory, an open question is how participants view prosocial behavior... View Details

Keywords: Prosocial Behavior; Behavior; Philanthropy and Charitable Giving; Values and Beliefs