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- 01 Jun 2017
- News
Surveying Students’ Summer Plans
be part of GE just as it’s relocating its headquarters to Boston.” Graham Fairbairn (MBA 2018) Hometown: Sydney, Australia Destination: General Mills, Minneapolis “I come from a consumer packaged goods background and have had the... View Details
Keywords: Julia Hanna
- 01 Sep 2009
- News
Consumer Finance Makes HBS Debut
our curriculum. Was HBS alone in not offering a consumer finance course? No. I surveyed the top twenty MBA programs in America and the top five in Europe. While some offer banking courses, and others offer... View Details
- 03 Nov 2015
- News
Marketers Should Pay Attention to fMRI
- 18 Nov 2010
- News
Could a Lottery Be the Answer to America's Poor Savings Rate?
- 31 Jan 2014
- News
Research Shows Which TV Ads Are Likely to Make Multitaskers Buy
- 06 Jul 2023
- News
Lessons from Major League Baseball's Game-Changing Innovations
really over the last 10 years is that we've migrated to this world where there's a lot more presence of the, what we call the three true outcomes, which is home runs, strikeouts, and walks. And what fans tell you when you survey fans... View Details
- 01 Mar 2018
- News
Every Trick in the Book
without a bookstore,” she says. “It’s every bit a part of a community as a bank or a grocery store or a hardware store.” As she surveyed her new business in early 2016, however, Brody knew the East Hampton icon couldn’t remain trapped in... View Details
Keywords: April White
- 01 Feb 2000
- News
Executives Convene to Discuss Consumer-Driven Health Care
employees, rapidly rising health-care costs, and the likely loss of existing protection against lawsuits for pain and suffering from medical events. She then disclosed the results of a 1999 KPMG survey of CEOs and View Details
- 01 Sep 2017
- News
3-Minute Briefing: Jeetendr Sehdev (MBA 2004)
audiences find someone. In my survey of 1,500 respondents aged 13 to 18, the top five celebrities were YouTube stars. The challenge for older generations will be to move beyond the idea that taking selfies, for example, is silly and... View Details
- 01 Feb 1998
- News
Short Takes
was to provide empirical data answering these questions." In the course of his research, Austin surveyed nearly ten thousand of the School's MBA and Executive Education graduates, held eleven focus groups with managers, interviewed more... View Details
Keywords: Judith A. Ross
- 01 Dec 2012
- News
Faculty Books
and the United States survey the evolution of multinational banks and offer a framework by which this development can be understood. They analyze the multinational banking strategies of selected countries and institutions from the early... View Details
- 01 Jun 2002
- News
In VMI Partnerships, the Devil is in the Data
conditions under which such systems were or were not beneficial to the manufacturer.” Interviewing leading VMI-experienced manufacturers and retailers, Kulp identified information transfer as a potential trouble spot. Her insights were supported by View Details
Keywords: Laura Singleton (MBA 1988)
- 01 Dec 2003
- News
Books
“but they are impeded in this effort by working to a model that does not adequately recognize their central limitation — time and knowledge.” Much of the book’s content is drawn from the authors’ extensive experience working with and serving on boards and on their... View Details
- 01 Jun 2008
- News
Faculty Books
The Oxford Handbook of Business History edited by Geoffrey Jones and Jonathan Zeitlin (Oxford University Press) This handbook surveys research in business history, a broad area of study generating empirical data that have sometimes... View Details
- 04 Sep 2019
- News
Ask the Expert: Bounce Back
B2B companies can take advantage of this opportunity by inserting ads that are relevant to their subscribers or potential customers. Is email better for reaching certain demographics? Our recent survey found that nearly 60 percent of... View Details
Keywords: Jen McFarland Flint
- 01 Dec 2017
- News
Enhancing Students’ Cultural Intelligence
almost as soon as you land in-country.” After living and working abroad and in the United States, Mette Andersen (MBA 2018) appreciated experiencing a new culture in a growing Latin American economy. Her team’s assignment—observing ticket-buying transactions and View Details
- 01 Jun 2017
- News
The Exchange: Venture Forth
and its place in the business ecosystem has changed significantly in the intervening decades. Two recent working papers explore those changes—Gompers’s survey of decision-making at hundreds of VC firms and Professor Ramana Nanda’s study... View Details
Keywords: April White
- 01 Mar 2015
- News
Providing an Environment for Ideas to Grow
company located in eight countries. “With close to 800 interviews conducted in a variety of languages, more than 3,500 survey results, and thousands of pages of archival material, a project of this scope would have been nearly impossible... View Details
- 01 Jun 2020
- News
Lesson Plans
consuming stories, whether it be Netflix or a video game. So you associate sitting down and looking at a screen with entertainment. That said, it can be a slippery slope; we want to make sure we’re not making “edutainment.” But humans... View Details
Keywords: Jen Mele