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- 01 Jun 2017
- News
Surveying Students’ Summer Plans
be part of GE just as it’s relocating its headquarters to Boston.” Graham Fairbairn (MBA 2018) Hometown: Sydney, Australia Destination: General Mills, Minneapolis “I come from a consumer packaged goods background and have had the... View Details
Keywords: Julia Hanna
- 01 Sep 2009
- News
Consumer Finance Makes HBS Debut
our curriculum. Was HBS alone in not offering a consumer finance course? No. I surveyed the top twenty MBA programs in America and the top five in Europe. While some offer banking courses, and others offer... View Details
- 03 Nov 2015
- News
Marketers Should Pay Attention to fMRI
- 18 Nov 2010
- News
Could a Lottery Be the Answer to America's Poor Savings Rate?
- 31 Jan 2014
- News
Research Shows Which TV Ads Are Likely to Make Multitaskers Buy
- 06 Jul 2023
- News
Lessons from Major League Baseball's Game-Changing Innovations
really over the last 10 years is that we've migrated to this world where there's a lot more presence of the, what we call the three true outcomes, which is home runs, strikeouts, and walks. And what fans tell you when you survey fans... View Details
- 01 Mar 2018
- News
Every Trick in the Book
without a bookstore,” she says. “It’s every bit a part of a community as a bank or a grocery store or a hardware store.” As she surveyed her new business in early 2016, however, Brody knew the East Hampton icon couldn’t remain trapped in... View Details
Keywords: April White
- 01 Jun 2008
- News
Faculty Books
The Oxford Handbook of Business History edited by Geoffrey Jones and Jonathan Zeitlin (Oxford University Press) This handbook surveys research in business history, a broad area of study generating empirical data that have sometimes... View Details
- 01 Jun 2017
- News
The Exchange: Venture Forth
and its place in the business ecosystem has changed significantly in the intervening decades. Two recent working papers explore those changes—Gompers’s survey of decision-making at hundreds of VC firms and Professor Ramana Nanda’s study... View Details
Keywords: April White
- 01 Feb 1998
- News
Short Takes
was to provide empirical data answering these questions." In the course of his research, Austin surveyed nearly ten thousand of the School's MBA and Executive Education graduates, held eleven focus groups with managers, interviewed more... View Details
Keywords: Judith A. Ross
- 01 Sep 2016
- News
The Big Business of Little Loans
peer-to-peer (P2P) organizations—are redefining the market: In the United States, 22 percent of businesses with revenues between $100,000 and $1 million turn to online lenders for loans, and 30 percent of even smaller businesses go online for loans, according to a 2015... View Details
Keywords: Nancy Miller
- 11 Jan 2019
- News
Case Study: Beating Bias
school years and more recently at Nickelodeon’s strategy department, Patel realized he (like many others) had been consuming media that only confirmed his own political bias and, in so doing, had failed to get the full picture of the... View Details
Keywords: Jen McFarland Flint
- 01 Feb 2000
- News
Executives Convene to Discuss Consumer-Driven Health Care
employees, rapidly rising health-care costs, and the likely loss of existing protection against lawsuits for pain and suffering from medical events. She then disclosed the results of a 1999 KPMG survey of CEOs and View Details
- 01 Jun 2011
- News
America the Unequal
surveyed approved of some inequality, but their ideal was far more equal than the current level. Why then, given the consensus on this more equal America, are Americans not clamoring for wealth redistribution? First, the expansion of... View Details
- 01 Jun 2015
- News
Ask the Expert: The Kids Are All Right
the most interesting findings from our survey is that, unlike any generation before them, millennials are comparing consumer experience across categories. They’re not comparing brands in retail, for example,... View Details
- 01 Jun 2024
- News
Decoding the Promise and Perils of Generative AI
ChatGPT burst into the public consciousness on November 30, 2022. Within two months, the generative artificial intelligence (GenAI) software, which leverages a large language model (LLM) to produce human-like, text-based conversations, had reached an estimated 100... View Details
Keywords: April White
- 01 Dec 2017
- News
Enhancing Students’ Cultural Intelligence
almost as soon as you land in-country.” After living and working abroad and in the United States, Mette Andersen (MBA 2018) appreciated experiencing a new culture in a growing Latin American economy. Her team’s assignment—observing ticket-buying transactions and View Details
- 01 Feb 2002
- News
Q&A: Wrestling with the Unthinkable
commensurate with military goals. Can the U.S. economy grow if the war on terrorism is prolonged and inconclusive? Because the American economy rides on the back of the American consumer, the fundamental issue is whether we can restore View Details
- 01 Mar 2015
- News
Providing an Environment for Ideas to Grow
company located in eight countries. “With close to 800 interviews conducted in a variety of languages, more than 3,500 survey results, and thousands of pages of archival material, a project of this scope would have been nearly impossible... View Details