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- 19 Jul 2017
- News
Is Gwyneth Paltrow’s pseudoscience winning?
- 29 Nov 2005
- News
It's the Purpose Brand, Stupid
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
- 20 Jan 2023
- News
Free Spirits
available in Qatar’s World Cup stadiums. Whitworth asserts that all the new energy in the segment is great for the industry and creates novel opportunities to bring consumers in—even sometimes under his own... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
urgent systemic changes needed to address climate change. By doing what’s right for people and the planet, pep+ will help position our company as a consistent top market performer by generating stronger, more loyal connections with our View Details
- 17 Nov 2015
- News
How to Prepare for Shark Tank
soon as you agreed, you couldn’t talk to anyone about it," Stolar told the BostonInno news website. In fact, after agreeing to appear before the Sharks, the Unshrinkit duo did three months of intensive prep, then flew to Los Angeles for film and then wait, and wait, to... View Details
- 01 Aug 2002
- News
Marilynn Davis (MBA '82)
in the middle of a recession, and we have seen a lot of changes,” noted Davis, who is now EVP and manager of the consumer banking segment at FleetBoston Financial Corporation. “We've spent our careers in a... View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
health benefits—it helps the body store less fat, helps build the immune system, and reduces stress.” Hoskins cofounded the company in 2014, launching a Kickstarter campaign in November 2015 that netted Ario more than $200,000 in 30 days. Ario was originally focused on... View Details
Keywords: Dan Morrell
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by bloggers, online View Details
- 01 Oct 1998
- News
Beyond the Numbers
Robinson in 1986 as assistant controller for their international consumer businesses, including bank cards and retail banking. His first task, he recalls, was to "take a look around and advise my boss what his group should be doing... View Details
Keywords: Eileen K. McCluskey
- 01 Jun 2020
- News
Check In
1997; since that time, it has overseen six funds totaling more than $1.1 billion. With the coronavirus pandemic and travel restrictions continuing to batter the industry, Depatie takes a clear-eyed look at what the future might hold for a profession that depends on... View Details
- 01 Jun 2014
- News
Screen Saver
ushered in by Avatar hasn't been quite the saving grace that Hollywood had hoped, Lopez has a more practical outlook as a veteran of the consumer packaged goods industry: "Any time you can take a chunk of your business and move it to a... View Details
- 01 Dec 2012
- News
Alumni Book Briefs
marketplace. Using BCG's proprietary market segmentation of the two nations, the authors dissect the markets based on wealth, education, attitude, geography, age, and gender and tell how to reach these important emerging View Details
- 01 Oct 1997
- News
Antitrust in Historical Perspective
terms with what business itself should be. Is it a method for delivering goods to consumers at the lowest prices? Is it a mechanism for providing employment? Is it a tool for asserting national power abroad? Is it a vehicle for building... View Details
Keywords: Thomas K. McCraw and Richard S. Tedlow
- 10 Aug 2022
- News
Skydeck Live: Stage Not Age
look at those quarters, I mean from market approach, they're not all monolithic, right? So how do we think about effective segmentation for those groups. And what does it look like in practice? Who's been doing it well? SWG: So View Details
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
Airlines' AAdvantage program, Brierley pioneered a customer loyalty program that would change the way consumers would select their travel providers. "While the goal of the program was to identify American's best customers, establish a... View Details
- 19 Feb 2021
- News
A Playbook for Progress
especially Black women, are the most educated segment of the population, and that's according to the US Census. We control some one and a half trillion, with a T, trillion dollars in consumer spending.... View Details
- 26 Jun 2025
- News
The Vinyl Revival
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Caren Kelleher (MBA 2010) was at HBS, she started managing bands, mainly as a way to stay involved in an industry that she loved. It was right... View Details
- 22 Feb 2022
- News
A Focus on Latinx Entrepreneurs
business community who recognizes its growing potential in the US economy. Avance’s focus on lower middle-market business services and consumer sectors that often correlate to the types of companies founded by Latinx entrepreneurs meant... View Details
Keywords: Jennifer Gillespie