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- 26 Mar 2012
- News
What Neuroscience Tells Us About Consumer Desire
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
in 1995. Linking this with Nielsen viewer panel data on over fifteen hundred individuals, Anand and Shachar developed a model to determine how well TV viewers' choices of programming “matched” their likely viewing preferences (based upon... View Details
Keywords: Laura Singleton (MBA 1988)
- 01 Dec 2020
- News
Digital Health Care: Empowering Consumers
sensors, like smart watches, and telemedicine, which is a companion to these sensors. Both have become more powerful and more acceptable to consumers and to the health care industry, which has resisted these innovations for a long time. I... View Details
Keywords: April White
- 17 Sep 2013
- News
How sales and coupons persuade consumers to spend more money
- 14 Jul 2014
- News
Pay Attention To Your “Extreme Consumers”
- 23 Jul 2015
- News
Money Cannot Be the God of Life: How CEO Pay Drives Inequality
- 13 Aug 2014
- News
The Reason Uber and Lyft Are Accusing Each Other of Sabotage
- 06 Jul 2016
- News
The UX Secret That Will Ruin Apps For You
- 19 Oct 2014
- News
All You Need to Know About Apple Pay
- 01 Jun 2022
- News
The Exchange: Same Great Price, Now with Fewer Chips
size for products that are viewed as less healthy, and it might even be preferred in some cases. Alex, you studied pricing over a 15-year period just before the pandemic. What did you learn about consumer... View Details
- 20 Jan 2023
- News
Free Spirits
(In medieval Europe, it was consumed daily because the presence of alcohol made it a safer alternative to water.) And the recipe has remained largely unchanged. To make either low- or no-alcohol beer, one begins with a batch of full-test... View Details
- 01 Mar 2014
- News
Generation Next
to bring it back to India," says classmate Farah Nathani-Menzies, who now works as a consultant for Godrej Consumer Products. "There was no doubt that she was going back to India, and that she was going back to Godrej." Her first board... View Details
- 12 Mar 2021
- News
My Favorite Case
the facts as they were known a week after the incident occurred and raises a wide range of questions regarding consumer behavior, corporate responsibility, and competitive reaction. I recall only two cases that we spent more than one... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
lower emissions) is becoming the focus of operators. Consumers are shifting their product preferences and investors are incorporating these in their asset allocations and specific investment decisions. There... View Details
- 22 Feb 2022
- News
Breaking News
environment has very different economics. Local news outlets that once relied on monopoly-pricing power on the print side, and to a certain extent on the circulation side, just don’t have that in the digital media space. With a shift in View Details
- 01 Dec 2015
- News
Faculty Q&A: The Price Is Right
What intrigued you about the pay-what-you-want (PWYW) model? It’s very unusual for a firm or a seller to completely relinquish pricing power to their customers. Typically consumers encounter a price, and then they decide whether or not... View Details
Keywords: Julia Hanna
- 01 Jun 2018
- News
Digging Deep
irritation, Pieper could empathize: Having logged thousands of miles sailing in the Pacific Ocean, she knew that gear is important—that it should be portable, perform well under stress, and preferably look good. It was an aha moment that... View Details
Keywords: Julia Hanna