Consumer Power - Publications - Faculty & Research

13 May 2014
News

Harnessing the Power of Peer Pressure

Keywords: social data; peer pressure; product launch; consumer behavior

11 Feb 2022
News

Consumers Want to Use Their Purchasing Power to Address Ecological and Social Challenges, Says Geoffrey G. Jones

24 Apr 2014
News

Creating connections among consumers

Using the power of crowdsourcing, Angie Hicks (MBA 2000) turned neighborly advice about good service providers into a national consumer network that has transformed the world of online reviews and ratings.... View Details

01 Sep 2008
News

Negative Ad Power

Political candidates are often said to be marketed just like consumer products. But there’s a big difference. Consumer marketers such as Coke and Pepsi or Toyota and Ford focus on building up their brand,... View Details

Keywords: John A. Quelch;Katherine E. Jocz; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

01 Dec 2020
News

Digital Health Care: Empowering Consumers

sensors, like smart watches, and telemedicine, which is a companion to these sensors. Both have become more powerful and more acceptable to consumers and to the health care industry, which has resisted these... View Details

Keywords: April White

03 Jun 2013
News

The Power of Rituals in Life, Death, and Business

06 Dec 2021
News

Elevator Pitch: Power Sourced

Illustration by Drue Wagner Illustration by Drue Wagner Chaku Foods Nikki Okrah (MBA 2021), CEO and Founder Concept: A snack-food company in Okrah’s native Ghana that is building farming supply chain infrastructure for other consumer... View Details

Keywords: agriculture; Africa; food manufacturing; entrepreneurship; startup; Agriculture; Food Manufacturing; Manufacturing

01 Mar 2023
News

Case Study: Power Nappy

New Venture Competition. Parents are lining up. “We sold our inventory nine months faster than we’d expected,” Saigal says. The Question: Kudos has been selling directly to consumers through its website, in keeping with other eco-friendly... View Details

Keywords: Jen McFarland Flint; Miscellaneous Manufacturing; Manufacturing

09 Feb 2016
News

Powering into the Future

have is having to plug them in all the time and charge them. So we use magnetic waves to move the power, and to move it very efficiently. There are applications across all of these consumer electronics, automotive vehicles, even medical... View Details

18 Jul 2013
News

The Consumer Financial Protection Bureau: Looking Back As We Look Forward

21 Nov 2017
News

Alumni Peer into the Future of Energy

Their answers suggest that clean power will take off over the next decade or so, but hydrocarbon fuels will remain dominant. The E & E Club teamed up with the Business and Environment Initiative (BEI) to host the receptions—one in New... View Details

Keywords: Margie Kelley; solar power; wind power

24 Apr 2014
News

Betting big on star power can be a winning strategy in business—not just show business

to subsidize less popular offerings. And now these strategies are pervading other industries from consumer electronics to fashion. “Although risky, betting heavily on the most likely blockbusters and spending considerably less on the... View Details