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- 23 Aug 2010
- News
Skin of Color in the United States
- 01 Mar 2014
- News
Generation Next
to bring it back to India," says classmate Farah Nathani-Menzies, who now works as a consultant for Godrej Consumer Products. "There was no doubt that she was going back to India, and that she was going back to Godrej." Her first board... View Details
- 19 Sep 2019
- News
Predicting Human Behaviors
Above: Sid Misra (MBA 2013) cofounder, Perceptive Automata (Len Rubenstein; courtesy of Perceptive Automata) Amid the hubbub of this year’s Consumer Electronics Show (CES), the... View Details
Keywords: April White
- 03 Nov 2020
- News
One Paramount Priority
us—but that our perceptions of the other side are tearing us apart, she writes in an election-day opinion column in the Boston Globe. An entrepreneur, author, and founder and chair of the consumer... View Details
Keywords: Government
- 01 Dec 2013
- News
Plugged In
money. That won't work for the ELR. "The consumer we're targeting is not that price conscious," notes Camargo, adding that it's more of an emotional purchase. "When they drive a vehicle, they want it to be a statement about... View Details
- 01 Jun 2025
- News
Barbie: Reviving a Cultural Icon at Mattel
Like countless others in the summer of 2023, HBS professor Elie Ofek went to the theater to see the blockbuster film Barbie and found himself enveloped by the pink-drenched marketing blitz that had all but taken over the world. To Ofek, who teaches in the Marketing... View Details
- 01 Jun 2020
- News
Lesson Plans
consuming stories, whether it be Netflix or a video game. So you associate sitting down and looking at a screen with entertainment. That said, it can be a slippery slope; we want to make sure we’re not making “edutainment.” But humans... View Details
Keywords: Jen Mele
- 25 Feb 2020
- News
Alumni and Faculty Books for March 2020
the more general reader interested in national parks. The Health Care Consumer’s Manifesto: How to Get the Most for Your Money by Deborah Dove Gordon (MBA 1999) Praeger Health care consumer policy expert Deborah Gordon offers a guided... View Details
- 01 Mar 2024
- News
The Exchange: Takeaways from the Takedown
Professors Eugene Soltes and Aiyesha Dey; image by John Ritter When Sam Bankman-Fried was convicted in 2023 of all seven charges against him related to the cryptocurrency exchange FTX, the jury needed less than five hours to deliberate after a months-long trial. The... View Details
- 18 Apr 2022
- News
Home Grown
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes With InMobi and now Glance, Naveen Tewari (MBA 2005) is at the forefront of a growing trend of global consumer technology companies created in Asia from the ground up. Growing... View Details
- 01 Mar 2008
- News
Innovation, Inc.
As a way to delve deeper into the link between motivation and creativity, Amabile and her husband, psychologist Steven J. Kramer, conducted a three-year study of 238 professionals from seven companies in the high-tech, consumer products,... View Details
- 05 Sep 2017
- News
Living the Quantitative Life
out enough or you had too much sun—what sort of picture has it painted of you? Grana: I'm often wrong in terms of my expectations of—of my perception of myself versus the reality of myself. One is the example I just mentioned—the... View Details
- 01 Mar 2016
- News
Alumni and Faculty Books for March 2016
with comical tales are perceptive looks at things as different as family Christmas rituals, and the impact of 40 years of communism on society. When Climate Change Hits Home by Diogo Castro Freire (MBA 2012) (Amazon Digital Services LLC)... View Details
- 01 Jun 2009
- News
Dispatches from the Global Classroom
lessons or definitive answers. But somewhere in the two-day span we spend talking with villagers, sharing their food, and sleeping in their homes, perceptions shift. It’s one thing to read a newspaper article about the impact of... View Details
- 01 Dec 2008
- News
Back to the Future
since 2000: “A belief in easy answers; a disagreement over the basic nature of the energy problems and the roles of various actors; sharp shifts in perceptions of shortage or glut conditions; and an inability to tie domestic energy,... View Details
- 01 Apr 2002
- News
Urban Evolution - HBS Research on the Inner City
handle account processing. "We're pooling the assets of small, low-income consumers and adapting 401(k) processing machinery to serve them. We're also working on regulatory clearance with the SEC, so in essence, we're trying to solve all... View Details
- 03 Mar 2020
- News
Can This Man Change the American Diet?
average American consuming 3.1 servings of meat daily, Muir (MBA 2004) realized that food was a place he could make a difference. In 2008 he started Clover Food Lab with the goal of making vegetables irresistible for people who love to... View Details
Keywords: Agriculture
- 13 Jul 2020
- News
The First Five Years: Meaghan Fitzgerald (MBA 2016)
impossible for me to answer this question without sounding hyperbolic, but the reality is VR has the potential to dramatically transform how we live, work, and socialize. Today, VR’s consumer experiences are mostly related to games and... View Details
- 01 Jun 2022
- News
Blissful Thinking
professional French-horn player, Brooks came to the subject of happiness by way of art. His early research focused on why people produce and consume art and beauty as well as the motives behind human generosity. He discovered that... View Details
Keywords: Dan Morrell; illustration by Dan Winters