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  • June 2017
  • Article

Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol

By: Silvia Bellezza, Neeru Paharia and Anat Keinan
While research on conspicuous consumption has typically analyzed how people spend money on products that signal status, we investigate conspicuous consumption in relation to time. We argue that a busy and overworked lifestyle, rather than a leisurely lifestyle, has... View Details
Keywords: Status and Position; Perspective; North America; Europe
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  • 12 May 2015
  • News

Nail Salons And The High Cost Of Conspicuous Consumption

  • Article

On the Causality and Cause of Returns to Organizational Status: Evidence from the Grands Crus Classés of the Médoc

By: Daniel Malter
This paper identifies the causal symbolic effect of status on the prices organizations charge for their products. I exploit the classification of the châteaux of the Médoc, which sorted 61 wine producers into five growth classes in 1855, as a fixed hierarchical symbol... View Details
Keywords: Organizational Status; Quality Signals; Conspicuous Consumption; Wine Classification Of 1855; Grand Cru; Status and Position; Quality; Reputation; Price; France
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  • Article

The Social Utility of Feature Creep

By: Debora V. Thompson and Michael I. Norton
Previous research shows that consumers frequently choose products with too many features that they later find difficult to use. Our research shows that this seemingly suboptimal behavior may in fact confer benefits when factoring in the social context of consumption.... View Details
Keywords: Impression Management; Social Influence; Conspicuous Consumption; Signaling; Product Features; Consumer Behavior; Information Technology; Experience and Expertise; Status and Position
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  • 2020
  • Chapter

Luxury and Environmental Responsibility

By: Anat Keinan, Sandrine Crener and Dafna Goor
Luxury and sustainability are often perceived as incompatible and contradictory. However, as the concept of luxury and our understanding of conspicuous consumption are evolving and need to be revisited—from conspicuous to conscious consumption—the book chapter explores... View Details
Keywords: Luxury; Goods and Commodities; Trends; Environmental Sustainability; Research
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  • June 2014
  • Article

The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity

By: Silvia Bellezza, Francesca Gino and Anat Keinan
We examine how people react to nonconforming behaviors, such as entering a luxury boutique wearing gym clothes rather than an elegant outfit or wearing red sneakers in a professional setting. Nonconforming behaviors, as costly and visible signals, can act as a... View Details
Keywords: Marketing; Consumer Behavior
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  • Research Summary

STATUS

In his work on status orders, Professor Malter studies the ways in which status orders affect the returns to organizations, the incentives and opportunities in markets, social market structure, and firm decisions. Using data on a highly structured wine region of... View Details
  • 2016
  • Chapter

Luxury Branding Research: New Perspectives and Future Priorities

By: Anat Keinan, Sandrine Crener and Silvia Bellezza
Several major trends have changed the landscape for luxury brands. These shifts include the increasing role of technology (digital and mobile) as well as the use by consumers of alternative signals of status, such as wearing less prominently branded apparel, being less... View Details
Keywords: Luxury; Brands and Branding
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  • 06 Dec 2016
  • First Look

December 6, 2016

importance to the American economic past and prompt enduring questions about the relationship of market freedom to human freedom. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51947 forthcoming Journal of Consumer Research View Details
Keywords: Sean Silverthorne
  • Research Summary

Why Do Consumers Contribute to Connected Goods? A Dynamic Game of Competition and Cooperation in Social Networks

Social network platforms and media rely on the voluntary contributions of individual users to stay relevant. Consumers (users) contribute content such as photographs, videos, tweets etc.: these are available to any of their friends or peers, but not... View Details

  • 29 Oct 2008
  • Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

by too much stuff acquired. She is increasingly skeptical in the face of a financial meltdown that it was all worth the effort. Out will go luxury purchases, conspicuous consumption, and a trophy culture. Tomorrow's consumer will buy more... View Details
Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation
  • 20 Feb 2017
  • Research & Ideas

Having No Life is the New Aspirational Lifestyle

an aspirational lifestyle. “The new conspicuous consumption is about saying, I am the scarce resource, and therefore I am valuable” The finding suggests a new way for marketers to sell their products and... View Details
Keywords: by Michael Blanding
  • 17 Sep 2001
  • Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

conspicuous successes in online commerce came from companies that already had a pretty good catalog or direct mail business. Staples and Dell migrated successful catalog businesses onto the Web. Merck-Medco had done a terrific job of... View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • 03 Mar 2008
  • Research & Ideas

Marketing Your Way Through a Recession

Must-have features of yesterday are today's can-live-withouts. Trusted brands are especially valued and they can still launch new products successfully, but interest in new brands and new categories fades. Conspicuous View Details
Keywords: by John Quelch
  • 12 Nov 2013
  • First Look

First Look: November 12

wearing gym clothes rather than an elegant outfit or wearing red sneakers in a professional setting. Nonconforming behaviors, as costly and visible signals, can act as a particular form of conspicuous View Details
Keywords: Sean Silverthorne
  • 18 Feb 2014
  • First Look

First Look: February 18

status on prices. The effect increases in a time of decreasing uncertainty, which supports the motive of conspicuous consumption as a driver of the effect. However, the results caution that we might commonly... View Details
Keywords: Sean Silverthorne
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

to be revised in applications that study corruption. The informativeness of an agent's level of consumption depends on his legal income and initial level of wealth, as conspicuous View Details
Keywords: Martha Lagace
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

the increasing role of technology (digital and mobile) as well as the use by consumers of alternative signals of status, such as wearing less prominently branded apparel, being less conformist (e.g., entering a luxury store in a casual outfit), consuming leisure time... View Details
Keywords: Sean Silverthorne