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- All HBS Web (64)
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- 31 May 2018
- News
Why High-Tech Commoditization Is Accelerating
- 24 May 2010
- News
Raise Your Prices!
- 13 Dec 2016
- News
Eye Appeal Is Buy Appeal: Business Creates the Color of Foods
- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
and sell books.” What’s at work here is commoditization, a process that results in companies being unable to profitably differentiate their products and services. “The specter of commoditization sends chills down every executive’s spine —... View Details
- 07 May 2016
- News
Retail in the Blood
last year was named CEO of notonthehighstreet.com, a 10-year-old website that hosts some 5,000 sellers of unique products and experiences in what some view as an increasingly commoditized retail environment. Amidst rumors of a potential... View Details
Keywords: Retail Trade
- 01 Mar 2008
- News
Faculty Research Online
globalization of medical services? Q&A with Professor Tarun Khanna. Visit http://hbswk.hbs.edu/item/5814.html. When Your Product Becomes a Commodity Like death and taxes, commoditization of your products is a given. Professor John Quelch... View Details
- 01 Jun 2015
- News
In My Humble Opinion: Priya Paul (OPM 28, 1999)
the hot, new restaurant wherever I travel.” Industry trend: A commoditization of the boutique, design-based experience. “I see customers seeking hotel experiences that are less institutionalized and more authentic to the cities they’re... View Details
Keywords: Julia Hanna
- 01 Sep 2008
- News
The MBA Turns 100
pack. Indeed, popularity has led to a disturbing commoditization of the degree. Just a generation ago, notes Dean Jay Light, there was only a two-year MBA. “Now there are one-year programs, two-year programs, daytime programs, nighttime... View Details
- 01 Jun 2010
- News
Michael Depatie
differentiated product in a commoditized business, even if it’s becoming less so through competition. Some of the stuff we do is fun, and whimsical, so it makes good copy. The media reports on our tall beds for tall people, our “Guppy... View Details
- 01 Apr 1997
- News
Manager's Notebook
and improved' attributes won't be valuable to customers forever. They should therefore be aware of how the basis of competition in their industries might be changing and preempt the commoditization of their products by finding creative... View Details
Keywords: Judith Ross
- 01 Mar 2025
- News
Heartland
Let me tell you what’s fantastic about offal.” Jordan Kraft Lambert (MBA 2016), Colorado State University’s first director of agricultural innovation, is a full-body talker, and the topic of organ meat has her fired up. The parts of the cow typically seen as... View Details
- 01 Mar 2014
- News
The Solution to the Global Food Crisis Just Might Come from Nigeria
to package the maize. Masha's company warehouses the grain at the end of the process, commoditizes it, and sells it to food conglomerates like Nestlé, which uses it to make baby food and breakfast cereal sold in Nigeria and abroad. Babban... View Details