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  • 2020
  • Working Paper

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
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  • May 2014 (Revised January 2015)
  • Case

Vaxess Technologies, Inc.

By: John A. Quelch and Margaret L. Rodriguez
In February 2014, Michael Schrader, chief executive of Vaxess Technologies, Inc., was assessing the startup health care company's 2014 marketing plan. On December 31st, 2013, Vaxess had obtained an exclusive license to a series of patents for a silk protein technology... View Details
Keywords: Vaccine; Cold Chain; Antigen; Temperature Controlled; Developing Markets; Immunization; Health Care and Treatment; Health Pandemics; Global Strategy; Supply Chain; Health; Health Industry; Medical Devices and Supplies Industry
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  • February 2013 (Revised December 2015)
  • Case

Groom Energy Solutions: Selling Efficiency

By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice
Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial... View Details
Keywords: Groom Energy Solutions; Jon Guerster; Salem, MA; Energy Management; Energy Efficiency Paradox; Sustainability Management; Manufacturing; Cold Storage; Commercial Real Estate; Enterprise Smart Grid; Carbon Accounting; LED Lighting; Sustainability Research; Entrepreneurship; Environmental Entrepreneurship; Energy Entrepreneurship; Energy Services; Electricity; Startup; Expansion; Growth; Sustainability; Business Startups; Forecasting and Prediction; Energy Conservation; Revenue; Geographic Location; Human Resources; Management; Growth and Development Strategy; Market Entry and Exit; Operations; Service Delivery; Strategic Planning; Science; Environmental Sustainability; Climate Change; Society; Social Issues; Technology Adoption; Energy Industry; Green Technology Industry; Technology Industry; Utilities Industry; United States; Boston
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  • 16 Jan 2024
  • Cold Call Podcast

How SolarWinds Responded to the 2020 SUNBURST Cyberattack

Keywords: Re: Frank Nagle; Information Technology
  • June 2009 (Revised June 2009)
  • Case

VidaGas: VillageReach - The Mozambican Foundation for Community Development Joint Venture

This case describes the evolution of a liquid petroleum gas (LPG) distributor start-up, incubated by two not-for-profit NGOs to help improve the vaccine cold chain in Northern Mozambique. These NGOs must face the decision whether and how to sell their participation in... View Details
Keywords: Joint Ventures; Supply Chain; Health Care and Treatment; Investment; Non-Governmental Organizations; Energy Sources; Energy Industry; Health Industry; Mozambique
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  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

development—such as case discussions, lectures, simulations, coaching sessions, live projects, etc.,—in terms of their potential to develop executives for the future. We then examine the impact of the forces of digital disruption—the disaggregation and... View Details
Keywords: Sean Silverthorne
  • 05 May 2022
  • Research & Ideas

Why Companies Raise Their Prices: Because They Can

Grocery bills may be ridiculously high these days, but supply chain problems, energy costs, and inflation aren’t the only factors to blame. New research suggests that companies are raising prices simply because they can. In 2021, US... View Details
Keywords: by Rachel Layne
  • 03 Oct 2023
  • Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

lives. And so the point of that is that you actually need to understand, the reason I teach leadership and happiness is so that-- and we teach it scientifically. We teach them as a set of skills, like supply chain management it's as it's... View Details
Keywords: by HBS Staff
  • 31 Jul 2012
  • First Look

First Look: July 31

measurement system depend on managers' applying cold objectivity, or is there room for flexibility? In highly competitive industries, can firms lacking a strong performance emphasis beat competitors like Dovernet and Zynga? Purchase this... View Details
Keywords: Carmen Nobel
  • 19 Dec 2023
  • Research & Ideas

15 Podcast Episodes That Grabbed Listeners in 2023

Global Sustainability Personal at Bühler The global food supply chain is a significant source of greenhouse gas emissions and other environmental challenges. Many companies avoid these issues or make token efforts to reduce their impact... View Details
Keywords: by Danielle Kost
  • 09 Mar 2022
  • Research & Ideas

War in Ukraine: Soaring Gas Prices and the Return of Stagflation?

researching the Nord Stream 2 natural gas pipeline linking Russia and Germany. In an interconnected corporate world, he says, the pipeline project illustrates how inseparable politics and business are, especially at the edges of old Cold... View Details
Keywords: by Avery Forman; Energy
  • 20 Dec 2010
  • Research & Ideas

Panama Canal: Troubled History, Astounding Turnaround

Congress's wheels in approving the Panama route for the canal, William Cromwell, convinced Stevens to take the job. Stevens accepted on condition that he "was not to hampered or handicapped by anyone, high or low." “There are three diseases in Panama . . .... View Details
Keywords: by Sarah Jane Gilbert; Transportation
  • 24 Apr 2007
  • First Look

First Look: April 24, 2007

traditional handicraft artisans in rural India. Established in 1960 as an exporter of home furnishings, Fabindia has grown as a consumer-facing retailer of apparel, home furnishings, organic food, and body care products, and has plans to expand further. Given their... View Details
Keywords: Sean Silverthorne
  • 02 Mar 2015
  • Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

say "there is no way I'm going to buy apparel online". But now over 10 percent of apparel is purchased online. This may not seem like a lot but this level of penetration for ecommerce is often enough to destroy the economics of a brick and mortar View Details
Keywords: by Sean Silverthorne; Retail
  • 12 Jan 2018
  • Cold Call Podcast

Leadership Lessons from a Young Martin Luther King, Jr.

clearly taken its toll. Today, we'll hear from Professor Bill George about his case entitled, Martin Luther King, Jr.: A Young Minister Confronts the Challenges of Montgomery. I'm your host, Brian Kenny, and you're listening to Cold Call.... View Details
  • 15 Aug 2005
  • HBS Case

Classic Cases Live On at HBS

time. To try to understand why these cases are so successful, we spoke with the professors who originally wrote them and with those who still teach them. In so doing, we sprang a cold call on the professors, a question we now invite you,... View Details
Keywords: by Garry Emmons
  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=509050 Shareholder Activists at Friendly Ice Cream (A1) Harvard Business School Case 109-013 Two activist investors, one a founder and one a hedge fund manager, seek to improve board oversight at a View Details
Keywords: Martha Lagace
  • 21 May 2013
  • First Look

First Look: May 21

retail industry depends extensively on store liquidation, not only as a means for investors to recover capital from failed ventures, but also to allow managers of going concerns to divest stores in efforts to enhance performance and to change strategy. Recent examples... View Details
Keywords: Sean Silverthorne

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