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  • 2020
  • Working Paper

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
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  • 01 Aug 2013
  • News

A Cure for Cold Storage

percent of the children are vaccinated against the virus. And the price of the vaccine is negligible, says Schrader—around 5 or 10 cents. "It's not cost that limits it," he says, but rather infrastructure: Vaccines rely on a complex and costly View Details
Keywords: Morrell, Daniel; vaccines; Ambulatory Health Care Services; Health, Social Assistance
  • 15 Oct 2019
  • News

Understanding Challenges Across the Supply Chain

opportunities. “The legacy of the Cold War, governance issues, and the need to maintain stable political regimes and economies represent challenges in the region,” he explains. “Countries like Peru have done a good job over the past 20... View Details
  • May 2014 (Revised January 2015)
  • Case

Vaxess Technologies, Inc.

By: John A. Quelch and Margaret L. Rodriguez
In February 2014, Michael Schrader, chief executive of Vaxess Technologies, Inc., was assessing the startup health care company's 2014 marketing plan. On December 31st, 2013, Vaxess had obtained an exclusive license to a series of patents for a silk protein technology... View Details
Keywords: Vaccine; Cold Chain; Antigen; Temperature Controlled; Developing Markets; Immunization; Health Care and Treatment; Health Pandemics; Global Strategy; Supply Chain; Health; Health Industry; Medical Devices and Supplies Industry
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  • February 2013 (Revised December 2015)
  • Case

Groom Energy Solutions: Selling Efficiency

By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice
Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial... View Details
Keywords: Groom Energy Solutions; Jon Guerster; Salem, MA; Energy Management; Energy Efficiency Paradox; Sustainability Management; Manufacturing; Cold Storage; Commercial Real Estate; Enterprise Smart Grid; Carbon Accounting; LED Lighting; Sustainability Research; Entrepreneurship; Environmental Entrepreneurship; Energy Entrepreneurship; Energy Services; Electricity; Startup; Expansion; Growth; Sustainability; Business Startups; Forecasting and Prediction; Energy Conservation; Revenue; Geographic Location; Human Resources; Management; Growth and Development Strategy; Market Entry and Exit; Operations; Service Delivery; Strategic Planning; Science; Environmental Sustainability; Climate Change; Society; Social Issues; Technology Adoption; Energy Industry; Green Technology Industry; Technology Industry; Utilities Industry; United States; Boston
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  • 16 Jan 2024
  • Cold Call Podcast

How SolarWinds Responded to the 2020 SUNBURST Cyberattack

Keywords: Re: Frank Nagle; Information Technology
  • June 2009 (Revised June 2009)
  • Case

VidaGas: VillageReach - The Mozambican Foundation for Community Development Joint Venture

This case describes the evolution of a liquid petroleum gas (LPG) distributor start-up, incubated by two not-for-profit NGOs to help improve the vaccine cold chain in Northern Mozambique. These NGOs must face the decision whether and how to sell their participation in... View Details
Keywords: Joint Ventures; Supply Chain; Health Care and Treatment; Investment; Non-Governmental Organizations; Energy Sources; Energy Industry; Health Industry; Mozambique
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  • 11 Oct 2021
  • Blog Post

Crafting a Nontraditional Path to Venture Capital and Private Equity with Morgan Sheil (MBA 2021)

years at HBS, allowed her to pick up experiences, skills, and knowledge that would help her carve a path from chemical engineering and supply chain to climate operations strategy at KKR Capstone and climate investment at KKR ESG. Sheil’s... View Details
  • Web

Browse All Articles, Research, & Case Studies - HBS Working Knowledge

Reduction Act. He explains the U.S. EPA’s role in balancing climate action with economic development, while promoting environmental justice. David also offers insights on career opportunities at the intersection of business, climate, and government. 29 Oct 2024 View Details
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

development—such as case discussions, lectures, simulations, coaching sessions, live projects, etc.,—in terms of their potential to develop executives for the future. We then examine the impact of the forces of digital disruption—the disaggregation and... View Details
Keywords: Sean Silverthorne
  • Web

Podcast - Business & Environment

align impact with profit. Carbon Credit Ratings and Market Integrity: A Conversation on the Calyx Global Case 09 APR 2025 | Climate Rising In this bonus episode of Climate Rising, we share an episode from Harvard Business School’s Cold... View Details
  • Web

Accounting & Management - Faculty & Research

Chinese factory more than two decades ago when China had not yet become a manufacturing superpower. Could their operation thrive in India? Keywords: Business and Government Relations ; Globalization ; Operations ; Supply Chain Management... View Details
  • Web

Video Clips - Creating Emerging Markets

with corruption and innovation . Listen to our Cold Call podcast episode on the corruption case. Copyright © President & Fellows of Harvard College Lillete Dubey Lillete Dubey Art & Music Lillete Dubey, Director of India-based Primetime... View Details
  • 05 May 2022
  • Research & Ideas

Why Companies Raise Their Prices: Because They Can

Grocery bills may be ridiculously high these days, but supply chain problems, energy costs, and inflation aren’t the only factors to blame. New research suggests that companies are raising prices simply because they can. In 2021, US... View Details
Keywords: by Rachel Layne
  • 03 Oct 2023
  • Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

lives. And so the point of that is that you actually need to understand, the reason I teach leadership and happiness is so that-- and we teach it scientifically. We teach them as a set of skills, like supply chain management it's as it's... View Details
Keywords: by HBS Staff
  • 31 Jul 2012
  • First Look

First Look: July 31

measurement system depend on managers' applying cold objectivity, or is there room for flexibility? In highly competitive industries, can firms lacking a strong performance emphasis beat competitors like Dovernet and Zynga? Purchase this... View Details
Keywords: Carmen Nobel
  • 19 Dec 2023
  • Research & Ideas

15 Podcast Episodes That Grabbed Listeners in 2023

Global Sustainability Personal at Bühler The global food supply chain is a significant source of greenhouse gas emissions and other environmental challenges. Many companies avoid these issues or make token efforts to reduce their impact... View Details
Keywords: by Danielle Kost
  • 09 Mar 2022
  • Research & Ideas

War in Ukraine: Soaring Gas Prices and the Return of Stagflation?

researching the Nord Stream 2 natural gas pipeline linking Russia and Germany. In an interconnected corporate world, he says, the pipeline project illustrates how inseparable politics and business are, especially at the edges of old Cold... View Details
Keywords: by Avery Forman; Energy
  • 20 Dec 2010
  • Research & Ideas

Panama Canal: Troubled History, Astounding Turnaround

Congress's wheels in approving the Panama route for the canal, William Cromwell, convinced Stevens to take the job. Stevens accepted on condition that he "was not to hampered or handicapped by anyone, high or low." “There are three diseases in Panama . . .... View Details
Keywords: by Sarah Jane Gilbert; Transportation
  • Profile

Mireya Iglesias Ayala

Coming to HBS is like... Delving into a captivating novel, where each chapter, from the invigorating classroom debates prompted by the cold call method to the enduring traditions like Flag Day, propels the narrative of our growth forward.... View Details