Publications

10 Dec 2009
News

O Christmas Tree-Like Object

October 2008 (Revised August 2010)
Case

The Christmas Eve Closing

By: Peter Tufano

In 2002, two homeowners in Massachusetts are deciding whether to refinance their home less than two years after taking out an initial mortgage and a subsequent home equity line of credit. View Details

Keywords: Mortgages; Personal Finance; Consumer Behavior; Banking Industry; Massachusetts

18 Dec 2011
News

Brain strain: Christmas shopping when money tight

17 Sep 2021
News

Christmas Toys Shortage Fears As Pandemic Disrupts Global Supply

28 Nov 2015
News

All I Want for Christmas Is Chocolate Brussels Sprouts

Keywords: online retail; England; entrepreneurship; artisans; Retail Trade

23 Sep 2021
News

How the Global Supply Chain Grinch Could Steal Christmas

15 Dec 2024
News

Keeping It Real

MAGIC MAN: One day in 2018, Doug Duda (MBA 1985) was walking up Eighth Avenue. “A guy grabbed me from behind, which is never a welcome sensation in New York City,” he admits. “It was another guy with a white beard.” The man asked Duda to join Real Beard Santas of... View Details

Keywords: Julia Hanna; Christmas; Santa; career change; food; acting

19 Dec 2021
News

Kominers’s Conundrums: The Grinch Isn’t Sure What to Steal

20 Nov 2019
News

Lifting Fallen Families

In 1989, Sergeant William Delaney Gibbs was in Panama participating in Operation Just Cause, set to remove military dictator Manuel Noriega from power. He was with the Seventh Infantry Division and, during combat five days before the Christmas holiday, he was killed.... View Details

Keywords: Maureen Harmon

15 Dec 2021
News

What We Kept, What We Ditched, What We Cooked: How COVID Changed the Holidays

July 2004 (Revised July 2005)
Case

Activision: The 'Kelly Slater's Pro Surfer' Project

By: Alan D. MacCormack, Enrico D"Angelo and Kerry Herman

Mike Ward, the producer in charge of developing the Kelly Slater's Pro Surfer game for Activision, must decide whether to launch the game in time for the 2002 Christmas season. Complicating his decision are the lukewarm response from consumers to TV test spots of the... View Details

Keywords: Games, Gaming, and Gambling; Product Development; Customer Satisfaction; Projects; Business or Company Management; Product Launch; Marketing Strategy; Decision Choices and Conditions; Industry Structures; Innovation Strategy; Entertainment and Recreation Industry; United States

February 1997 (Revised January 2002)
Case

Launching the BMW Z3 Roadster

By: Robert J. Dolan and Susan M. Fournier

James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details

Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America

June 2001 (Revised March 2003)
Case

Alibris (B)

Takes place more than two years after the (A) case. Alibris has weathered the storms and has built a popular, growing business. As the Christmas season of 2000 approaches, the company is confronted with two IT projects that both seem urgent and important. The first is... View Details

Keywords: Resource Allocation; Information Technology; Service Operations; Competitive Advantage; Information Management; Service Industry

Article

Family Rituals Improve the Holidays

By: Ovul Sezer, Michael I. Norton, Francesca Gino and Kathleen Vohs

Rituals are central to family life. Three studies (N = 1098) tested the relationship between family rituals and holiday enjoyment and demonstrated that family rituals improve the holidays because they amplify family closeness and involvement in the experience. In Study... View Details

Keywords: Happiness; Behavior; Satisfaction; Family and Family Relationships

2002
Other Unpublished Work

The Effect of Editorial Discretion Book Promotion on Sales at Amazon.com

By: Benjamin Edelman

A new dataset collected by the author allows estimation of the effect on book sales of promotional listing on Amazon's editorial discretion pages. Following Goolsbee and Chevalier (2001), sales quantities are inferred from sales rank data freely available on Amazon's... View Details

Keywords: Online Advertising; Sales; Marketing Strategy; Web Sites; Competition; Books

Read Now

January 2005 (Revised August 2006)
Case

Lean Forward Media

By: Teresa M. Amabile and Victoria Winston

Jeff Norton and Michelle Crames, the co-founders of Lean Forward Media, face several options for producing the world's first interactive DVD film for children. Their vision is to build a company whose products simultaneously entertain children, engage them actively in... View Details

Keywords: Decision Choices and Conditions; Early Childhood Education; Games, Gaming, and Gambling; Entrepreneurship; Venture Capital; Management Practices and Processes; Risk Management; Partners and Partnerships; Opportunities; Creativity

Find at Harvard

October 2014
Case

Mothercare, 2014

By: John R. Wells and Galen Danskin

In early 2014, Mothercare was the UK's leading retailer of mother-and-baby products. In fiscal 2013, it generated £341 million in revenues from its 255 UK stores and £128 million online, and was more than three times the size of its next biggest competitor, Mama and... View Details

Keywords: Retail; Turnaround; Strategy; Strategic Planning; Retail Industry; United Kingdom