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- July 2024
- Article
Chatbots and Mental Health: Insights into the Safety of Generative AI
By: Julian De Freitas, Ahmet Kaan Uğuralp, Zeliha Uğuralp and Stefano Puntoni
Chatbots are now able to engage in sophisticated conversations with consumers. Due to the ‘black box’ nature of the algorithms, it is impossible to predict in advance how these conversations will unfold. Behavioral research provides little insight into potential safety... View Details
Keywords: Autonomy; Chatbots; New Technology; Brand Crises; Mental Health; Large Language Model; AI and Machine Learning; Behavior; Well-being; Technological Innovation; Ethics
De Freitas, Julian, Ahmet Kaan Uğuralp, Zeliha Uğuralp, and Stefano Puntoni. "Chatbots and Mental Health: Insights into the Safety of Generative AI." Journal of Consumer Psychology 34, no. 3 (July 2024): 481–491.
- November 2022 (Revised March 2024)
- Case
Replika AI: Monetizing a Chatbot
By: Julian De Freitas and Nicole Tempest Keller
In early 2018, Eugenia Kuyda, co-founder and CEO of San Francisco-based chatbot Replika AI, was deciding how to monetize the app she had built. Launched in 2017, Replika was a consumer AI “companion app” developed by a team of AI software engineers originally based in... View Details
Keywords: Mental Health; Subscriber Models; TAM; Monetization Strategy; Marketing Strategy; Product Marketing; AI and Machine Learning; Applications and Software; Product Positioning; Health Disorders; Technology Industry
De Freitas, Julian, and Nicole Tempest Keller. "Replika AI: Monetizing a Chatbot." Harvard Business School Case 523-016, November 2022. (Revised March 2024.)
- 01 Jun 2024
- News
From Chalkboards to Chatbots
Artwork/animation by Greg Meeson/hitandrunmedia.com; shutterstock.com Generative artificial intelligence (GenAI) is reshaping our world at an unprecedented pace, becoming an integral part of how we live, work, and interact. It is therefore critical for current and... View Details
- February 2024
- Teaching Note
Replika AI: Monetizing a Chatbot
Teaching Note for HBS Case No. 523-016. View Details
- February 2025
- Article
Disclosure, Humanizing, and Contextual Vulnerability of Generative AI Chatbots
By: Julian De Freitas and I. Glenn Cohen
In the wake of recent advancements in generative AI, regulatory bodies are trying to keep pace. One key decision is whether to require app makers to disclose the use of generative AI-powered chatbots in their products. We suggest that some generative AI-based chatbots... View Details
Keywords: AI and Machine Learning; Governing Rules, Regulations, and Reforms; Applications and Software; Well-being
De Freitas, Julian, and I. Glenn Cohen. "Disclosure, Humanizing, and Contextual Vulnerability of Generative AI Chatbots." New England Journal of Medicine AI 2, no. 2 (February 2025).
- 08 Oct 2024
- News
Can an AI Chatbot Be Your Friend?
- 10 Sep 2024
- News
What Happens When Business Owners Turn to ChatBots for Advice
- 25 Aug 2024
- News
Your Next Career Coach Could Be A Chatbot
- 26 Oct 2023 - 28 Oct 2023
- Conference Presentation
The Dark Side of Generative AI: Chatbots and Mental Health
By: Julian De Freitas, K Uguralp, Z Oguz and Stefano Puntoni
- 21 Feb 2024
- Podcast
Microsoft’s AI perspective: From chatbots to reengineering the organization
AI’s revolutionary potential is best realized incrementally, according to Jared Spataro, Corporate Vice President of Modern Work and Business Applications. How the tech giant is experimenting its way from AI assistants to autonomous agents while engaging with... View Details
- 8 Sep 2023
- Conference Presentation
Chatbots and Mental Health: Insights into the Safety of Generative AI
By: Julian De Freitas, K. Uguralp, Z. Uguralp and Stefano Puntoni
De Freitas, Julian, K. Uguralp, Z. Uguralp, and Stefano Puntoni. "Chatbots and Mental Health: Insights into the Safety of Generative AI." Paper presented at the Business & Generative AI Workshop, Wharton School, AI at Wharton, San Francisco, CA, United States, September 8, 2023.
- 03 Nov 2024
- News
The Chatbot Optimisation Game: Can We Trust AI Web Searches?
- 01 Feb 2024
- News
AI Chatbots Can Be Tricked Into Misbehaving. Can Scientists Stop It?
- May 2024
- Supplement
HubSpot and Motion AI (B): Generative AI Opportunities
By: Jill Avery
The technologies driving artificial intelligence (AI) had progressed significantly since HubSpot’s acquisition of Motion AI in 2017. Generative AI was the newest major development. Software-as-a-service (SaaS) companies such as HubSpot were analyzing how generative AI... View Details
Keywords: Artificial Intelligence; CRM; Chatbots; Sales Management; Generative Ai; SaaS; Marketing; Sales; AI and Machine Learning; Customer Relationship Management; Applications and Software; Technological Innovation; Competitive Advantage; Technology Industry; United States
Avery, Jill. "HubSpot and Motion AI (B): Generative AI Opportunities." Harvard Business School Supplement 524-088, May 2024.
- 2024
- Working Paper
Why Most Resist AI Companions
By: Julian De Freitas, Zeliha Oğuz-Uğuralp, Ahmet Kaan Uğuralp and Stefano Puntoni
Chatbots are now able to form emotional relationships with people and alleviate loneliness—a growing public health concern. Behavioral research provides little insight into whether everyday people are likely to use these applications and why. We address this question... View Details
Keywords: Generative Ai; Chatbots; Artificial Intelligence; Algorithmic Aversion; Lonelines; Technology Adoption; AI and Machine Learning; Well-being; Emotions
De Freitas, Julian, Zeliha Oğuz-Uğuralp, Ahmet Kaan Uğuralp, and Stefano Puntoni. "Why Most Resist AI Companions." Harvard Business School Working Paper, No. 25-030, December 2024. (Revised January 2025.)
- 05 Nov 2024
- Research & Ideas
AI Can Help Leaders Communicate, But Can't Make Employees Listen
If a chatbot can Slack convincingly in the boss’s voice, will employees follow orders once they realize the CEO is actually a machine? A novel two-part study finds that an artificial intelligence (AI) View Details
- Forthcoming
- Article
Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment
By: Shunyuan Zhang and Das Narayandas
We examine how artificial intelligence (AI) affected the productivity of customer service agents and customer sentiment in online interactions. Collaborating with a meal delivery company, we conducted a randomized field experiment that exploited exogenous variation in... View Details