Filter Results:
(45)
Show Results For
- All HBS Web (45)
- Faculty Publications (5)
Show Results For
- All HBS Web (45)
- Faculty Publications (5)
Page 1 of 45
Results →
- Article
Design of Search Engine Services: Channel Interdependence in Search Engine Results
By: Benjamin Edelman and Zhenyu Lai
The authors examine prominent placement of search engines' own services and effects on users' choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its... View Details
Keywords: Search Engine; Organic Search; Sponsored Search Advertising; User Interface; Channel Substitution; Search Technology; Consumer Behavior; Online Advertising
Edelman, Benjamin, and Zhenyu Lai. "Design of Search Engine Services: Channel Interdependence in Search Engine Results." Journal of Marketing Research (JMR) 53, no. 6 (December 2016): 881–900. (First posted April 2013.)
- 2023
- Working Paper
Uniform Rate Setting and the Deposit Channel
By: Juliane Begenau and Erik Stafford
U.S. banks predominantly use uniform deposit rate setting policies, particularly the largest banks. Uniform rate setting ignores local market concentration, and is therefore inconsistent with the identification strategy used to provide cross-sectional evidence of the... View Details
Begenau, Juliane, and Erik Stafford. "Uniform Rate Setting and the Deposit Channel." Working Paper, December 2023.
- Article
The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel
By: Dennis Campbell and Frances X. Frei
This paper uses the context of online banking to investigate the consequences of employing self-service distribution channels to alter customer interactions with the firm. Using a sample of retail banking customers observed over a 30-month period at a large U.S. bank,... View Details
Keywords: Cost; Service Operations; Distribution Channels; Consumer Behavior; Internet and the Web; Banks and Banking; Technology Adoption; Service Delivery; Market Transactions; Market Participation; Profit; Retail Industry; Banking Industry; United States
Campbell, Dennis, and Frances X. Frei. "The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel." Management Science 56, no. 1 (January 2010): 4–24. (Lead Article.)
- 2019
- Working Paper
The Comprehensive Effects of a Digital Paywall Sales Strategy
By: Doug J. Chung, Ho Kim and Reo Song
This paper explores the multiple and comprehensive effects of a digital paywall sales strategy, an increasingly common means of go-to-market for media firms. Specifically, we examine the effects of a digital paywall on a media firm’s two sources of income—subscription... View Details
Keywords: Digital Paywall; Demand Substitution; Spillover Effect; Synthetic Control; Sales; Strategy; Media; Newspapers; Publishing Industry
Chung, Doug J., Ho Kim, and Reo Song. "The Comprehensive Effects of a Digital Paywall Sales Strategy." Harvard Business School Working Paper, No. 19-118, May 2019.
- 18 Sep 2013
- HBS Seminar
Steven Tadelis, University of California Berkeley Haas School of Business
- 02 Aug 2006
- Research & Ideas
Investor Protection: The Czech Experience
When TV Nova launched in 1992 as the first new television channel in post-communist Czechoslovakia, few might have imagined the joint-venture drama unfolding behind the scenes. Distinguished for bringing Baywatch, soccer matches, and sexy... View Details
- 22 Feb 2012
- Working Paper Summaries
The Dynamic Effects of Bundling as a Product Strategy
- Web
Marketing - Faculty & Research
providing them with innovative products and services. This value is communicated through a variety of channels as well as through the firm's branding strategy. Effective management of customers and pricing allows the firm to capture part... View Details
- Web
Research - Behavioral Finance & Financial Stability
research here , and Jeffrey’s other research here . More Info Loan types and the bank lending channel By: Victoria Ivashina , Luc Laeven & Enrique Moral-Benito MAR 2022 There are four main types of commercial credit: asset-based loans,... View Details
- 23 Jun 2008
- Research & Ideas
Innovative Ways to Encourage Personal Savings
essentially "raffle off" the interest pot each period. Savers give up a large chance of a small return for a small chance of a large, life-changing return. I have studied these programs in England, where they have been run for over 50 years, as well as in South Africa.... View Details
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
top-down, generic approaches to communicating their plans with their employees. Although mass emails and newsletters are not problematic in and of themselves, they are no substitute for the kind of communication this moment calls... View Details
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
Beset by changes on several fronts, the media industry, traditionally comprising the familiar print and broadcast channels of mass communication, has been undergoing a major transformation in recent years, change that appears certain to... View Details
- 01 Mar 2008
- News
Innovation, Inc.
remarks. “But if you mention a folding bicycle, most people conjure up an image of a small-wheeled, oddly shaped vehicle that they wouldn’t categorize as a ‘real’ bicycle. The challenge is to change the beliefs and behaviors of both consumers and the distribution View Details
- 01 Oct 1999
- News
Eight Among Many: Charles W. ("Bill") Cassell
example helped Cassell consider becoming a teacher himself. "It was fascinating to observe how Steve's channeling of the children's excitement about their ideas led students to 'discover' things such as drawing to scale and abstract... View Details
Keywords: Eileen McCluskey
- 20 Jan 2009
- Research & Ideas
Risky Business with Structured Finance
this product was so superior to other channels of financing. We also started hearing the phrase, 'These structures create yield out of thin air.' It implies magic, or a violation of a very standard notion in finance, a Modigliani-Miller... View Details
- 19 Feb 2013
- First Look
First Look: Feb. 19
PublicationsLabor Regulations and European Venture Capital Authors:Bozkaya, Ant, and William R. Kerr Publication:Journal of Economics & Management Strategy Abstract European nations substitute between employment protection... View Details
Keywords: Sean Silverthorne
- 13 Sep 2011
- First Look
First Look: September 13
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1865878 The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments Authors:Qiang Liu, Thomas J. Steenburgh, and Sachin Gupta Abstract... View Details
Keywords: Sean Silverthorne
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
customization to the online environment and credible monitoring and punishments. I analyze the pricing, enforcement, and channel management policies of a manufacturer over several years. During this period, new View Details
- 11 Sep 2007
- First Look
First Look: September 11, 2007
Working PapersStrategic Interactions in Two-Sided Market Oligopolies Authors:Emmanuel Farhi and Andrei Hagiu Abstract Strategic interactions between two-sided platforms depend not only on whether their decision variables are strategic complements or View Details
Keywords: Martha Lagace
- 29 Sep 2009
- First Look
First Look: September 29
find that customer adoption of online banking is associated with (1) substitution primarily from incrementally more costly self-service delivery channels (ATM and voice response unit); (2) augmentation of... View Details
Keywords: Martha Lagace