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- All HBS Web
(17)
- News (5)
- Research (8)
- Multimedia (3)
- Faculty Publications (6)
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- July 2005 (Revised April 2006)
- Case
Carnival Cruise Lines
By: Lynda M. Applegate, Robert Kwortnik and Gabriele Piccoli
Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide... View Details
Keywords: Consumer Behavior; Demographics; Customer Relationship Management; Knowledge Use and Leverage; Performance Improvement; Business Strategy; Travel Industry; Tourism Industry
Applegate, Lynda M., Robert Kwortnik, and Gabriele Piccoli. "Carnival Cruise Lines." Harvard Business School Case 806-015, July 2005. (Revised April 2006.)
- 01 Jun 2000
- News
Carnival Queen
In Chicago, Desirée Glapion Rogers (MBA '85) is known as a hardworking executive at Peoples Energy, a diversified energy company, and as the former head of the Illinois State Lottery. But ask folks in New Orleans about her and you'll get a different story -- to them,... View Details
- January 2021 (Revised February 2021)
- Case
Carnival Corporation: Cruising Through COVID-19
By: Stuart C. Gilson and Sarah Abbott
In March 2020, in response to the global pandemic, the cruise industry ceased operations. Carnival was the largest cruise line operator in the world, and CEO Arnold Donald and his management team worked to position the company to survive. They slashed operating... View Details
Keywords: Debt Issuance; Equity Issuances; Convertible Debt; Cruise Lines; Restructuring; Capital; Crisis Management; Cash Flow; Health Pandemics; Borrowing and Debt; Travel Industry; United States
Gilson, Stuart C., and Sarah Abbott. "Carnival Corporation: Cruising Through COVID-19." Harvard Business School Case 221-028, January 2021. (Revised February 2021.)
- November 2005 (Revised January 2006)
- Teaching Note
Carnival Cruise Lines (TN)
By: Lynda M. Applegate and Gabriele Piccoli
Teaching Note to 9-806-015. View Details
Keywords: Tourism Industry
- March 2021 (Revised November 2022)
- Case
Carnival Corp: Cruising In the Time of Covid
By: Emily R. McComb and Erik Stafford
McComb, Emily R., and Erik Stafford. "Carnival Corp: Cruising In the Time of Covid." Harvard Business School Case 221-085, March 2021. (Revised November 2022.)
- 16 Jun 2021
- News
Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm
- February 2014 (Revised June 2014)
- Case
Royal Caribbean Cruises Ltd.: Safety, Environment and Health
By: John A. Quelch and Margaret L. Rodriguez
In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald... View Details
Keywords: Marketing; Market Segmentation; Operations; Shipbuilding; Cruising; Cruise Lines; Royal Caribbean; Carnival; Environmental And Social Sustainability; Environment; Security; Health; Public Health; Environmental Protection; Health Care; International; Safety; Environmental Sustainability; Travel Industry; Health Industry; Europe; West Indies; Mexico; United States; United Kingdom
Quelch, John A., and Margaret L. Rodriguez. "Royal Caribbean Cruises Ltd.: Safety, Environment and Health." Harvard Business School Case 514-069, February 2014. (Revised June 2014.)
- 19 Oct 2022
- Video
An Introduction to BiGS
- 19 Oct 2022
- Video
A Short Introduction to BiGS
- 16 Jun 2016
- News
IBM Refused to Lay Off Workers for Decades
- 21 Oct 2022
- News
An Introduction to BiGS
- 30 Jun 2022
- HBS Case
Peloton Changed the Exercise Game. Can the Company Push Through the Pain?
Also Like: Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams Apple vs. Feds: Is iPhone Privacy a Basic Human Right? Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm Related reading from the Working... View Details
- 22 Oct 2018
- Blog Post
HBS Marketing Club Presents: The Brand Summit
discuss during interviews. The Brand Summit will take place on November 4, 2018. It will feature a day of inspiring talks from our keynote speakers from Peloton, Carnival Corporation, and Google’s Nest and Home, plus educational breakout... View Details
Keywords: All Industries
- 05 Feb 2015
- Blog Post
Crossing the Atlantic
circles and have left me dizzy and dazzled. Though that sounds like a pretty bad carnival ride, it’s certainly better than blindly following the herd. That’s it for the next couple years. What comes next I don’t know. Whatever the... View Details
- 01 Dec 1996
- News
Victory Lap: Frazier, Olympics COO, Reviews the Games
within proper bounds. That said, the hawking of merchandise outside the venues was more than I personally would have liked. But a certain amount of that is just the way things are in America. At the Centennial Olympic Park, many people actually liked the View Details