Publications

January 2021 (Revised February 2021)
Case

Carnival Corporation: Cruising Through COVID-19

By: Stuart C. Gilson and Sarah Abbott

In March 2020, in response to the global pandemic, the cruise industry ceased operations. Carnival was the largest cruise line operator in the world, and CEO Arnold Donald and his management team worked to position the company to survive. They slashed operating... View Details

Keywords: Debt Issuance; Equity Issuances; Convertible Debt; Cruise Lines; Restructuring; Capital; Crisis Management; Cash Flow; Health Pandemics; Borrowing and Debt; Travel Industry; United States

February 2014 (Revised June 2014)
Case

Royal Caribbean Cruises Ltd.: Safety, Environment and Health

By: John A. Quelch and Margaret L. Rodriguez

In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald... View Details

November 2005 (Revised January 2006)
Teaching Note

Carnival Cruise Lines (TN)

By: Lynda M. Applegate and Gabriele Piccoli

Teaching Note to 9-806-015. View Details

Keywords: Tourism Industry

July 2005 (Revised April 2006)
Case

Carnival Cruise Lines

By: Lynda M. Applegate, Robert Kwortnik and Gabriele Piccoli

Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide... View Details

Keywords: Consumer Behavior; Demographics; Customer Relationship Management; Knowledge Use and Leverage; Performance Improvement; Business Strategy; Travel Industry; Tourism Industry