Publications

Web

Participating Institutions - Institute For Strategy And Competitiveness

Sciences Wiener Neustadt (Wiener Neustadt) Bangladesh University of Dhaka (Dhaka) Belgium Université Libre de Bruxelles (Brussels) Vrije Universiteit Brussel (Brussels) Bolivia Universidad Católica Boliviana (La Paz) Brazil Faculdade... View Details

01 Jun 2023
News

In My Humble Opinion: Very Continental

Ngoyi at the Fund for Export Development in Africa: creating sustainable development at scale. (Courtesy of Marlene Ngoyi) Born in Brussels to Congolese parents and raised in Gabon, Marlene Ngoyi (MBA 2009) has lived and worked in countries including Guatemala, the... View Details

Keywords: Julia Hanna; investment; exports; infrastructure; life experience; finance; Finance

03 Mar 2020
News

Can This Man Change the American Diet?

in the Boston area, Clover serves an always-changing, all-vegetarian menu to a 90 percent non-vegetarian customer base. In this episode of Skydeck, associate editor Julia Hanna takes listeners behind the scenes at a Clover food development meeting and talks to Muir... View Details

Keywords: Agriculture

March 2004 (Revised July 2004)
Case

UCB: Managing Information for Globalization and Innovation (A) (Abridged)

By: F. Warren McFarlan and Brian DeLacey

A medium-size European manufacturer of pharmaceuticals and chemicals faces a number of information strategy issues. The case focuses on the issues of coordinating international IT activities and day-to-day operations as well as balancing the company's IT applications... View Details

Keywords: Innovation and Invention; Information Technology; Operations; System; Corporate Strategy; Investment Portfolio; Globalization; Pharmaceutical Industry; Information Technology Industry; Brussels

July 2005
Teaching Note

UCB: Managing Information for Globalization and Innovation (A)(TN)

By: F. Warren McFarlan

Teaching Note to (9-303-091). View Details

Keywords: Pharmaceutical Industry; Information Technology Industry; Brussels

February 2003 (Revised August 2005)
Case

UCB (A): Managing Information for Globalization and Innovation

By: F. Warren McFarlan and Brian DeLacey

This case presents a complex total MIS strategy case for a $3 billion European pharmaceutical/chemicals company based in Brussels. It covers corporate strategy alignment of IT portfolio, IT operations issues, and global coordination of IT. View Details

Keywords: Information Technology; Operations; System; Corporate Strategy; Investment Portfolio; Globalization; Pharmaceutical Industry; Information Technology Industry; Brussels

January 2009 (Revised February 2011)
Case

Solvay Group: International Mobility and Managing Expatriates

By: Boris Groysberg, Nitin Nohria and Kerry Herman

Marcel Lorent, head of International Mobility at Brussels-based Solvay Group, faces decisions on the expatriation status of four of his firm's talented executives. Each decision will impact the candidate's professional and personal life and will have implications for... View Details

Keywords: Leadership Development; Globalized Firms and Management; Work-Life Balance; Talent and Talent Management; Residency; Employees; Brussels

Portrait Project

Marlene Ngoyi

positively impact the social meter. In this story, I will focus on a "lucky girl" from the Democratic Republic of Congo who traveled the world with a lot of questions and hoped to return home with a few answers. Her journey took her from View Details

21 Feb 2014
News

The First Five Years: Evelyne White (MBA 2010)

Evelyne White Photo courtesy of Evelyne White What's the story behind Bookalokal? "I got the idea for Bookalokal in the summer of 2012. I'd been living in Brussels for a few years and hosting travelers. They all had similar questions... View Details

Keywords: Glocal; Food Services and Drinking Places; Hospitality

01 Jun 2014
News

Case Study: A Souped-Up Strategy

Bookalokal is a social dining platform that launched in Brussels in 2012. The initial concept: Connect travelers with locals through home-cooked, gourmet meals in people's homes. Prospective diners search through Bookalokal's online... View Details

March 2000 (Revised April 2004)
Case

VacationSpot.com & Rent-A-Holiday: Negotiating a Trans-Atlantic Merger of Start-Ups

Describes a potential trans-Atlantic merger between two young companies in the Internet space. VacationSpot.com, based in Seattle, and Rent-A-Holiday, based in Brussels, both offer online listings and reservations for independent leisure lodging (i.e., villas,... View Details

Keywords: Negotiation; Valuation; Internet and the Web; Mergers and Acquisitions; Business Startups; Cross-Cultural and Cross-Border Issues; Travel Industry; United States; Brussels