Broadcasting - Publications - Faculty & Research

terms of engagement and all the KPIs that you've been talking about. The flip side of that coin is the value off field for sponsors who now have less exposure value broadcast and things like that. So can you talk a little bit about how... View Details

01 Mar 2024
News

Game On

momentum, as well as the uncanny levels of enthusiasm for the game, it’s no surprise that billions of dollars are being poured into the industry in the shape of pro teams and tournaments, franchises, broadcasting rights, and celebrity... View Details

Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

12 May 2023
News

Alabama's Yella Fella

Yella Wood. He also created the "Yella Fella," a crime-fighting cowboy that Rane portrayed in television commercials. Each ad, broadcast across the South, functioned as a mini-episode. Each of the four seasons ended on a cliffhanger, to... View Details

Keywords: Merchant Wholesalers, Durable Goods; Wholesale Trade

01 Mar 2024
News

Unlocking the Power of Community

Bleacher Report launched that interactive loyalty program in February 2023. After signing up, participants have access to trivia competitions, including a weekly real-time game accessed by a QR code during the broadcast of Inside the NBA.... View Details

Keywords: April White

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NBA lockout costing broadcasters

Broadcast from Harvard Business School

How Sesame Street Survived the Decline of Broadcast Television

Hate Spreads Faster on Twitter: Evidence from 44 News Outlets

Leadership Lessons: Oprah's Journey to "OWN" Cableland

How Adidas Helped Monetize the Olympics (Preview Video)

Vision Statement: Mapping the Social Internet

Workplace Rage

Why business schools need business ethics

The Best First Impression

Who is going to innovate and truly lead sustainable business?

Telemundo: The Fastest Growing TV Network in the United States

We Say We Want Privacy Online, But Our Actions Say Otherwise

Honorable Mention

Real Leaders: Oprah Winfrey and the Power of Empathy

How to Give Better Advice

Lessons from Major League Baseball's Game-Changing Innovations

Game On

Alabama's Yella Fella

Unlocking the Power of Community

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