Brands and Branding - Publications - Faculty & Research

09 Nov 2015
News

Why Simple Brands Win

Keywords: brand management; branding

10 Jan 2014
News

Brand Envy: What to Do?

02 Jul 2016
News

World War II, members played a key role in the Normandy invasion. When Sundy left the army for the corporate world, he turned his attention to similarly storied names such as Cheerios, Betty Crocker, KitchenAid, and Maytag in his... View Details

Keywords: April White; manufacturing; life experience; leadership; Black; African American; Furniture and Related Product Manufacturing; Furniture and Related Product Manufacturing

13 Sep 2010
News

The Consumer Appeal of Underdog Branding

01 Apr 2001
News

Books: Brand New

products, organizations, and brands. She explains how they used their brands as strategic tools to create best-of-class companies that maintained close connections with customers View Details

Keywords: Startbucks; HP, Hewlett-Packard, Microsoft, Dell, eBay; Estee Lauder; John Heinz (MBA 1963); Publishing Industries (except Internet); Information

01 Apr 1999
News

A Vibrant Brand

rock scene, and last summer's launch of Blaze, a monthly that covers hip hop and caters to 12-to 24-year-olds, Vibe/Spin Ventures now reaches 1.5 million readers. Martha as Mentor As important as circulation... View Details

Keywords: Susan Young

01 Sep 2008
News

The Levitt Brand

LEVITT The details differ slightly, but the story, in its telling, is always the same. Ninety or so MBA students sit nervously awaiting the start of their first Marketing class. At the appointed time — not a minute more or less — a slight man with bushy eyebrows View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

23 Apr 2012
News

The Paradox of Personal Branding

01 Sep 2003
News

The Levitt Brand

A consultant and professor with a Ph.D. in economics from Ohio State University, Ted Levitt had already published two articles in the Harvard Business Review when he joined the HBS faculty in 1959. One year later, observed HBS marketing... View Details

Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools