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- All HBS Web
(56)
- News (12)
- Research (25)
- Multimedia (4)
- Faculty Publications (14)
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- 07 Aug 2023
- News
How To Start Using The Power Of Storytelling In Your Personal Brand
- 09 Jun 2020
- News
Brands under pressure to make a stand on racism
- 06 Aug 2019
- News
Super Bowl Ads Sell Products, but Do They Sell Brands?
- 18 Jul 2023
- News
The First Five Years: Brooke Biederman (MBA 2019)
What inspired you to launch Forby Entertainment Partners? I started working on film and TV shoots in New York City during college. My first boss, an executive producer, recommended Edward Jay Epstein’s book, The Hollywood Economist: The Hidden Financial Reality Behind... View Details
Keywords: Robert Bochnak
- 01 Mar 2024
- News
Come Sail Away
When Michael Sard (MBA 2018) arrived at HBS, he owned about 50 Hawaiian shirts. “It was one of the few items in a man’s closet that could have a ritual to it around going out, like a tuxedo does,” he says. Purchase options, however, seemed limited to two extremes:... View Details
- 22 Feb 2022
- News
Breaking News
for—titles and papers, revenue mix, staff strength, audience strength, and brand strengths—to be able to identify promising opportunities. “And at the intersection between the two—impact and investment—our aspiration is to build a pooled... View Details
- 01 Mar 2015
- News
Cracking Conferences
Molloy, who grew up on a dairy farm in County Offaly. “We hold our storytellers up as heroes. And being able to tell a good story helps you connect with people.” Grit and gratitude are two other Irish traits, she adds, conceding that... View Details
- 01 Sep 2013
- News
A Hollywood Backstory
What can I say—even at nine years old, it spoke to me about assuming control over one's life. Twenty-five years later, after HBS, strategy consulting, and brand management, I chucked it all and decided I was a writer. Thank you, Benjamin... View Details
- 25 Aug 2022
- News
On Purpose
our purpose?” Cohen had spent 23 years at the happiest place on earth, most recently as a senior VP of brand, franchise, and customer relationship management, a role that gave her a bird’s eye view across the company’s vast commercial acreage of theme parks, streaming... View Details