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- News (103)
- Research (281)
- Multimedia (1)
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- 12 Mar 2014
- News
Old Spice Attracting Women in Gender-Bending Hit for P&G
- 01 Feb 2017
- News
The Hot New Brand of Higher Education
- 10 Jan 2014
- News
Red Lobster and the Brand Envy Dilemma
- 01 Apr 1999
- News
A Vibrant Brand
rock scene, and last summer's launch of Blaze, a monthly that covers hip hop and caters to 12-to 24-year-olds, Vibe/Spin Ventures now reaches 1.5 million readers. Martha as Mentor As important as circulation figures are, Clinkscales realizes that expanding the Vibe... View Details
Keywords: Susan Young
- 12 Mar 2009
- News
Hello, Girls
- 02 May 2022
- News
Business Ethics: What Everyone Needs to Know
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
- 28 Mar 2024
- News
Rooms with a View
Alexander Mirza (MBA 1997) has spent two decades in the hospitality industry, opening and growing major hotel brands, including Hilton, Starwood, and Caesars, with locations around the world. And with each new project, Mirza faced the same primary challenge. “It didn’t... View Details
- 01 Dec 1997
- News
Multimedia Martha: Sharon Patrick Cooks Up A Winner
partnerships with others, like Time Warner. Martha had lots of ideas and a great sense of the possibilities of the businesses and the potential for brand building, but what was missing was a real game plan for getting there. Conversely, I... View Details
- 01 Dec 2023
- News
A More Accommodating Approach
lives from seven weeks to four. That was especially attractive to Nooner given that she had assumed a new role at Trimble right before she entered GMP. “I would have gotten the support from my company if I had to attend those extra weeks... View Details
Keywords: Jennifer Gillespie
- 11 Mar 2021
- News
Leading with Heart
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Niren Chaudhary (AMP 191, 2016) has spent most of his career in restaurants, working in leadership positions at Yum! Brands and Krispy Kreme Doughnuts before becoming the CEO... View Details
- 01 Dec 2002
- News
Serving through TechnoServe
attract resources to support the experts in the field. In addition to managing fundraising efforts, he has developed an extern program where volunteers from companies like Liz Claiborne, McKinsey, and Young & Rubicam work with... View Details
- 01 Mar 2014
- News
Insight: Yenball
grounds, so getting people to the park is key.) And for tourists looking to make the trek from Japan to catch a game, cities like New York and LA have the added benefit of offering an attractive destination. "It's obviously a long... View Details
- 07 Oct 2024
- News
On the Move: Nikos Bartzoulianos (MBA 2008)
After nearly nine years in a series of marketing and strategy roles at Samsung—where he logged approximately 2.5 million air miles and earned status as a “permanent resident” of Korea—Nikos Bartzoulianos (MBA 2008) made the leap to Electrolux Group Chief Marketing... View Details
- 25 Apr 2014
- News
To create breakthrough strategies, harness creativity to the scientific method
strategies. Procter & Gamble employed this model when it wanted to become a major player in the global beauty-care sector. It transformed the down-market Oil of Olay into a world-class brand and proved that this product could View Details
- 15 Aug 2021
- News
You’ve Never Heard of the Biggest Digital Media Company in America
company has become a media powerhouse, with Lonely Planet, CNET, Healthline, and The Points Guy among the brands they manage. These are all sites, the article notes, that fall into the category of “intent-based media”, which is “a term... View Details
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market’s most... View Details
- 22 Nov 2022
- News
Merlin Entertainments Taps Scott O’Neil as CEO
Entertainments is second in size only to Disney in the theme park space, with more than 140 attractions in 24 countries, featuring partnerships with Lego, Hasbro, and Sony Pictures Entertainment. “We will be very active in making sure... View Details
- 23 Jan 2020
- News
Bringing Education Back Home
we attracted 180 students. By now we have over 1,200 students, from elementary school to college. “The way we modeled the school was about getting the students engaged in the learning process and discussing things, which was pretty much... View Details
Keywords: Educational Services
- 01 Sep 2018
- News
The True Value of a Tweet
media’s impact on the bottom line. You and your colleagues have taken a critical look at the assumption that social media works by attracting followers, which exposes the brand and in turn leads to sales.... View Details
Keywords: Jen McFarland Flint