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  • October 2013
  • Article

Ad Revenue and Content Commercialization: Evidence from Blogs

By: Monic Sun and Feng Zhu
Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the... View Details
Keywords: Ad-sponsored Business Models; Media Content; Blog; Revenue Sharing; User-generated Content; Platform-based Markets; Blogs; Business Model; Digital Platforms; Commercialization; Digital Marketing
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  • March 2008 (Revised May 2008)
  • Case

Blogging at BzzAgent

BzzAgent is a word-of-mouth marketing firm. The founder, Dave Balter, sees blogs as an important way to communicate BzzAgent's unique positioning: transparency. He sees the firm's blog--the BeeLog--as a way for the firm to participate in conversations with clients,... View Details
Keywords: Blogs; Marketing Communications; Social and Collaborative Networks; Advertising Industry
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  • 04 Mar 2008
  • News

HBS Blogs

Blogs have long since come into their own. After all, they’ve been around since 1994, and just recently a blogger received the George Polk Award for excellence in journalism. So it seems a good time to recognize View Details
Keywords: Keith Larson; Information; News, Library, Internet, and Other Services; Information
  • Web

Leadership Insights Blog

  • January 2006 (Revised November 2006)
  • Case

Blogs at Dresdner Kleinwort Wasserstein (A)

In May 2005, JP Rangaswami, the chief information officer at investment bank Dresdner Kleinwort Wasserstein (DrKW), wonders how to extend the bank's use of blogs. Corporations are now increasingly using these tools to diffuse news, opinions, and knowledge and improve... View Details
Keywords: Blogs; Information Technology; Performance Productivity; Governance Compliance; Investment Banking; Banking Industry; Financial Services Industry
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  • Web

Insights & Advice Blog

Insights & Advice Insights & Advice View: Grid View List View Meet the Aerospace & Defense Club Sara Ballantyne, Ben Buchheim-Jurisson, Clif Luber & Daniel Ackeret 07 Nov 2024 | All Industries All Locations Student & Alumni Stories Student Clubs The mission of the HBS... View Details
  • 2013
  • Book

Managing Startups: Best Blog Posts

By: Tom Eisenmann
Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur community. Divided... View Details
Keywords: Lean Startup; Startup; Prototyping; MVP; Minimum Viable Product; Freemium; SaaS; A/B Testing; Business Model
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  • Person Page

Blog Post Collection

By: Sunil Gupta

“In Mobile Advertising, Timing is Everything,” Nov 4, 2015
https://hbr.org/2015/11/in-mobile-advertising-timing-is-everything

“2015: A Decisive Year for... View Details

    Ad Revenue and Content Commercialization: Evidence from Blogs

    Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the... View Details
    • Web

    Blog - Business & Environment

    Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni... View Details
    • 21 Dec 2018
    • Blog Post

    Top 10 MBA Voices Blog Posts of 2018

    We're wrapping up 2018 with a roundup of our ten most popular MBA Voices blogs this past year: In my second marketing class ever, only two weeks into my first semester of RC year, it happened. I was cold-called. As soon as the professor... View Details
    • Web

    Blog - Creating Emerging Markets

    Blog Introducing the Creating Emerging Markets Sustainability Series Lynn Schenk and Maxim Pike Harrell 03 Nov 2022 Creating Emerging Markets Sustainability Series - COP27 and the Climate Crisis Lynn Schenk and Maxim Pike Harrell 07 Nov... View Details
    • Web

    Business Insights Blog | HBS Online

    with Finance Management Essentials Negotiation Mastery Organizational Leadership Power and Influence for Positive Impact Strategic Financial Analysis Strategy Execution Sustainable Business Strategy Sustainable Investing Winning with Digital Platforms Subscribe to the... View Details
    • 01 Mar 2009
    • News

    HBS Students Blog on Economics

    A blog launched last year by four HBS students, the Economic Policy Review (www.econblog.org) seeks to provide nonpartisan, balanced commentary on pressing economic issues facing the U.S. economy. Kyle Sable (HBS ’09), one of the EPR’s... View Details
    Keywords: Colleges, Universities, and Professional Schools; Educational Services; News, Library, Internet, and Other Services; Information
    • 21 Dec 2023
    • Blog Post

    Top 10 MBA Voices Blogs of 2023

    As we bid farewell to another incredible year, it's time to reflect on the moments that resonated most with our readers. Let's revisit this year's highlights of the MBA Voices Blog! FROM HARVARD BUSINESS SCHOOL TO SPOTIFY: FOUR LESSONS IN MY JOURNEY TO LAND MY DREAM... View Details
    • 20 Apr 2010
    • News

    The 'Awesome' Blog is a Hit

    Keywords: News, Library, Internet, and Other Services; Information; Publishing Industries (except Internet); Information
    • January 2006 (Revised November 2006)
    • Supplement

    Blogs at Dresdner Kleinwort Wasserstein (B)

    Related
    • 22 Dec 2022
    • Blog Post

    TOP 10 MBA VOICES BLOGS OF 2022

    It's been quite a year for HBS students, and as 2022 comes to a close we wanted to share some of the highlights from the MBA Voices Blog. ANSWERS TO YOUR TOP QUESTIONS ABOUT FINANCIAL AID AT HBS At HBS, we are committed to ensuring that an MBA is both affordable and... View Details
    • 20 Dec 2019
    • Blog Post

    Top 10 MBA Voices Blogs of 2019

    It's been quite a year for HBS students, and as 2019 comes to a close we wanted to share some of the highlights from the MBA Voices Blog. In no particular order (since we love them all) here are the top 10 posts from 2019: How Being an Introvert Influenced My Business... View Details
    • Web

    Blog | Social Enterprise | Harvard Business School

    Filter Results: (220) Submit Author Types Alumni HBS Staff SE Practitioners SEI Faculty SEI Team Students Topics Alumni for Impact Alumni Programs Arts Business for Social Impact Business School Executive Education Faculty Research Future of Work HBS Students Impact... View Details