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- All HBS Web (14)
- Faculty Publications (2)
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- August 2014 (Revised October 2014)
- Case
Beyoncé
By: Anita Elberse and Stacie Smith
In December 2013, music superstar Beyoncé is about to surprise her fans with the release of her self-titled album. The team at her company Parkwood Entertainment, which general manager Lee Anne Callahan-Longo described as "a management, music, and production company... View Details
Keywords: Marketing; Beyoncé; Internet and the Web; Music Entertainment; Distribution Channels; Product Launch; Music Industry
Elberse, Anita, and Stacie Smith. "Beyoncé." Harvard Business School Case 515-036, August 2014. (Revised October 2014.)
- 25 Sep 2014
- News
The Business of Being Beyoncé
- 26 Sep 2014
- News
How to market brand Beyoncé
- 10 Dec 2012
- News
In Beyoncé Deal, Pepsi Focuses on Collaboration
- 25 Jan 2023
- News
The Rituals of Case Method Teaching
- 16 Feb 2023
- Blog Post
The Rituals of Case Method Teaching
Pre-performance rituals are the stuff of legend for musicians and athletes—Keith Richards eats Shepherd’s pie before every Rolling Stones concert (and must be the one to break the crust); Beyoncé prays and stretches with her band members;... View Details
- 12 Dec 2016
- News
How Streaming Is Changing Music (Again)
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
"Yo Taylor, I'm really happy for you, and I'mma let you finish, but [fellow nominee] Beyoncé had one of the best videos of all time." Millions of viewers were turned off by his impulsive bullying, and Carter and Lady Gaga, both... View Details
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
managed to pull off such a huge success without any of the typical pre-release marketing hype. “You could make a strong argument that an unknown artist could not get away with this. You need to be at a level of Beyoncé to pull this off,”... View Details
- 02 Sep 2016
- Op-Ed
The Twitter Election
the power in America. Beyoncé has 14.6 million Twitter followers (and, by the way, 64.6 million Facebook likes compared to Trump's 10.5 million), 35 percent more than Trump. Beyoncé has achieved this... View Details
Keywords: by John Quelch and Thales Teixeira
- 01 Sep 2017
- News
3-Minute Briefing: Jeetendr Sehdev (MBA 2004)
freedom to live your life, your way. I look at celebrities through a stark business lens. Instead of agreeing that Beyoncé is one of the most influential people in the world because Time magazine said so, or because she has the most... View Details
- 14 Oct 2014
- First Look
First Look: October 14
describes the roles of family chairman Roger Pedder, and CEO Timothy Parker, in this successful effort. Purchase this case: http://hbr.org/product/Clarks-at-a-Crossroads--A/an/812113-PDF-ENG Harvard Business School Case 515-036 Beyoncé In... View Details
Keywords: Sean Silverthorne