Ba - Publications - Faculty & Research - Harvard Business School

2020
Article

Humanizing Management and Innovation

By: Hirotaka Takeuchi

This article is an excerpt from The Wise Company book that Ikujiro Nonaka and I published in October 2019 from Oxford University Press. It is a sequel to The Knowledge-Creating Company book we published 25 years ago. As our thinking evolved from information to... View Details

Keywords: Knowledge Creation; Knowledge Practice; Phronesis; Practical Wisdom; Ba; Continuous Innovation; Fusion Of Analog And Digital; Management As A Way Of Life; Management Style; Emotions; Innovation and Management

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July 1984 (Revised April 1997)
Case

British Airways

By: John A. Quelch

British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction. View Details

Keywords: Air Transportation; Globalization; Advertising Campaigns; Air Transportation Industry; England

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18 Dec 2019
Book

6 Skills That Wise Companies Harness for World-Changing Innovation

again, 99 percent of the time there was something wrong with it.” 3. Create informal and formal shared context—called ba in Japan—constantly in order to construct new meaning through human interactions. Takeuchi likens the Japanese... View Details

Keywords: by Kristen Senz

30 Jan 2019
What Do You Think?

Who Will Measure up to These Two Remarkable Leaders?

mention” candidates, Tony Hsieh, Jack Ma, and Richard Branson. Musk did his undergraduate work at Wharton and completed a graduate degree in physics at Stanford. Hsieh displayed entrepreneurial skills as a student at Harvard College where he received his View Details

Keywords: by James Heskett; Air Transportation; Financial Services

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