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  • All HBS Web  (182)
    • News  (35)
    • Research  (98)
  • Faculty Publications  (69)

Show Results For

  • All HBS Web  (182)
    • News  (35)
    • Research  (98)
  • Faculty Publications  (69)
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  • 19 Jul 2018
  • News

Research Says This Type of Video Closes More B2B Sales

  • 06 Aug 2015
  • News

What Salespeople Need to Know About the New B2B Landscape

  • 19 Aug 2019
  • News

Why “Tell Them Something They Don’t Know” Is Bad Advice in B2B Sales

  • 01 Jun 2018
  • News

Disrupting India’s Dental Market

opening a hospital. “I didn’t want to get into real estate,” he says. “I wanted to get into a service business.” Perhaps even more appealingly, dentistry did not depend on referrals from other doctors, which turned Indian medicine into “a View Details
Keywords: Sasha Issenberg
  • 16 Jun 2020
  • News

Your Customers Have Changed. Here's How to Engage Them Again.

  • 09 Jul 2019
  • News

Setting Better Sales Goals with Analytics

  • 02 Feb 2016
  • News

Hiring Star Salespeople Isn’t the Best Way to Grow

  • 25 Aug 2014
  • News

You Can’t Do Strategy Without Input from Sales

  • 01 Mar 2023
  • News

Step Change

population is approaching 110 million, the highest in the MENA region, with about half of its citizens between the ages of 15 and 45 and the range of mobile-phone penetration well over 90 percent. The market to meet a host of consumer... View Details
Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance
  • 06 Dec 2021
  • News

Elevator Pitch: Power Sourced

grand-prize winner in the 2021 Harvard President’s Innovation Challenge, Chaku launched its first product, Nikki’s Plantain Crisps, in South Africa in 2020. For its US market approach, the company is initially employing a higher-margin,... View Details
Keywords: agriculture; Africa; food manufacturing; entrepreneurship; startup; Agriculture; Food Manufacturing; Manufacturing
  • 17 Jul 2020
  • News

Support System

of their harvest or the ability to move their product beyond Africa to be marketed and sold. The result? They take what they could get from the traders who showed up in the village with trucks from time to time. It is a problem Akuete and... View Details
Keywords: Maureen Harmon
  • 01 Oct 2000
  • News

Linda B. Kanner: All in the Family

pleased with her dual role as a parent and a key player in getting this particular dot-com off to a running start. "I can't imagine a better place to understand the dynamics of the Internet," she says. "We've built a fairly complex site that's a combination of consumer... View Details
Keywords: Julia Hanna
  • 01 Jun 2017
  • News

Inbox: From Das’s Desk

research has focused on various aspects of customer management in B2B contexts, including customer selection and portfolio management; managing a spectrum of customer engagements, from transactions to long-term relationships; developing... View Details
Keywords: Das Narayandas
  • 01 Mar 2017
  • News

Case Study: Moment in the Sun

a large hotel chain reached out to express interest, Hoskins began to see the promise of B2B sales in the hospitality market. “They got the value right away,” says Hoskins. “It’s automatic: Your customers are healthier and getting better... View Details
Keywords: Dan Morrell
  • 10 Mar 2021
  • News

Vision: A Unicorn Evolves

market fit.” In the beginning, Outreach didn’t have a pricing model: “We just kept upping the price, and people kept paying.” Yet the software, while powerful, was unstable. The team had built it quickly and on a budget, because... View Details
Keywords: April White; entrepreneurship; technology; startups; leadership
  • 01 Jun 2016
  • News

Case Study: On the Table

their experience, real estate, and logistics. In exchange, you can expand their product offerings and grow their customer segment. —Cindy Park (PLDA 12, 2013) Here are my quick thoughts based on years of emerging and developed market... View Details
  • 02 Sep 2018
  • News

Havana Rising

brother-in-law. Gordon works with partners like Benedetti and the Kempinski to plan events and conferences at the hotel; today, they are discussing a joint US road show to sell Cuba as a travel destination to luxury and corporate travel agents and some related View Details
Keywords: Dan Morrell; photographed by Eve North
  • 15 Aug 2017
  • News

The Category Kingmaker

digital transaction management. Each was a category disruptor in its industry, became the market leader, generated significant shareholder value, and provided a series of stepping stones for this energetic entrepreneur. “The principles,... View Details
Keywords: Data Processing, Hosting, and Related Services; Information; Corporate Services
  • 04 Sep 2019
  • News

Ask the Expert: Bounce Back

Illustration by Michael Sloan/The i Spot Illustration by Michael Sloan/The i Spot The rate at which people have been signing on to social media in the last decade had many marketers wondering if it might replace email altogether as a way... View Details
Keywords: Jen McFarland Flint
  • 01 Mar 2025
  • News

On The Case: The Base Factor

In her research as a marketing modeler, Professor Eva Ascarza focuses on understanding customers—and predicting, in particular, who will be a good one and how best to retain them. Without customers, obviously, there is no business. That... View Details
Keywords: Jen McFarland Flint
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