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Show Results For
- All HBS Web
(1,485)
- People (5)
- News (503)
- Research (714)
- Events (1)
- Multimedia (14)
- Faculty Publications (254)
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- December 2019
- Background Note
Ethics: Awareness
By: Erik Snowberg
Snowberg, Erik. "Ethics: Awareness." Harvard Business School Background Note 720-435, December 2019.
- 16 Oct 2023
- News
Students Foster Disability Awareness and Access
- Jan 15 2019
- Testimonial
Building Cross-Functional Awareness
- 2019
- Presentation
Courageous Self Awareness for Social Change
- 12 Oct 2023
- Video
Students Foster Disability Awareness and Access
- 10 Feb 2016
- News
Business School Raises Awareness of Gender Concerns
- 26 Oct 2023
- Blog Post
Video: Students Foster Disability Awareness and Access
View Video MBA Class of 2024 students Landon Hollingsworth (MBA/MPA-ID 2024) and Teresa Danso-Danquah (MBA 2024) discuss forming and leading the Disability Advocacy and Affinity Group (DAAG), the challenges and strengths of their own disabilities, and how businesses... View Details
- 10 Mar 2021
- News
Action Plan: Brewing Awareness
Courtesy White Owl Brewery Before coming to business school, Javed Murad (MBA 2008) was not much of a beer drinker. The brews on offer in his native India were primarily mass-produced lagers, and he just didn’t like the taste. While at HBS, however, he discovered the... View Details
- August 2008
- Teaching Note
Go Red for Women: Raising Heart Health Awareness (TN)
By: V. Kasturi Rangan and Marie Madelene Bell
Teaching Note for [507026]. View Details
- 21 Jul 2020
- News
Starbucks Commits to Raising Awareness of Racial Bias
- September 2006 (Revised December 2007)
- Case
Go Red For Women: Raising Heart Health Awareness
By: V. Kasturi Rangan and Marie Bell
In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise $75 million over three years. Within 12 months, the AHA launched the highly successful Go... View Details
Keywords: Philanthropy and Charitable Giving; Marketing Communications; Social Marketing; Nonprofit Organizations; Social and Collaborative Networks
Rangan, V. Kasturi, and Marie Bell. "Go Red For Women: Raising Heart Health Awareness." Harvard Business School Case 507-026, September 2006. (Revised December 2007.)
- 21 Jul 2020
- News
Starbucks Commits to Raising Awareness of Racial Bias
- 18 Jul 2023
- Cold Call Podcast
Diversity and Inclusion at Mars Petcare: Translating Awareness into Action
- 01 Sep 2020
- News
3 Most Common Types of Customer Needs to Be Aware Of
- 2021
- Working Paper
G.I. Joe Phenomena: Understanding the Limits of Metacognitive Awareness on Debiasing
By: Ariella S. Kristal and Laurie R. Santos
Knowing about one’s biases does not always allow one to overcome those biases— a phenomenon referred to as the G. I. Joe fallacy. We explore why knowing about a bias doesn’t necessarily change biased behavior. We argue that seemingly disparate G. I. Joe... View Details
Keywords: Biases; Judgment; Decision-making; Nudge; Debiasing; Illusions; Prejudice and Bias; Decision Making; Behavior; Change
Kristal, Ariella S., and Laurie R. Santos. "G.I. Joe Phenomena: Understanding the Limits of Metacognitive Awareness on Debiasing." Harvard Business School Working Paper, No. 21-084, January 2021.
- October 2013
- Article
A Traffic Light Food Labeling Intervention Increases Consumer Awareness of Health and Healthy Choices at the Point-of-Purchase
By: Lillian Sonnenberg, Emily Gelsomin, Douglas E. Levy, Jason Riis, Susan Barraclough and Anne N. Thorndike
We surveyed customers in a hospital cafeteria in Boston, Massachusetts before and after implementation of traffic light food labeling to determine the effect of labels on customers' awareness and purchase of healthy foods. View Details
Sonnenberg, Lillian, Emily Gelsomin, Douglas E. Levy, Jason Riis, Susan Barraclough, and Anne N. Thorndike. "A Traffic Light Food Labeling Intervention Increases Consumer Awareness of Health and Healthy Choices at the Point-of-Purchase." Preventive Medicine 57, no. 4 (October 2013): 253–257.
- 2004
- Chapter
What Do Communication Media Mean for Negotiations? A Question of Social Awareness
By: Kathleen L. McGinn and Rachel Croson
McGinn, Kathleen L., and Rachel Croson. "What Do Communication Media Mean for Negotiations? A Question of Social Awareness." In The Handbook of Negotiation and Culture, edited by Michele J. Gelfand and Jeanne M. Brett, 334–349. Palo Alto, CA: Stanford University Press, 2004.
- 13 Jun 2011
- News