Athletic Apparel - Publications - Faculty & Research - Harvard Business School

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January 1980 (Revised April 1994)
Case

New Balance Athletic Shoes

By: Kim B. Clark

Faced with growth exceeding 100% per year, James Davis, president of New Balance, must decide how to meet the need for additional capacity. Several factors contribute to a climate of extreme uncertainty. Several options are considered, ranging from a second shift to... View Details

Keywords: Factories, Labs, and Plants; Forecasting and Prediction; Financial Strategy; Information; Growth Management; Organizational Design; Performance Capacity; Risk and Uncertainty; Apparel and Accessories Industry; Republic of Ireland

April 2006 (Revised June 2008)
Case

New Balance Athletic Shoe, Inc.

By: H. Kent Bowen, Robert S. Huckman and Carin-Isabel Knoop

Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok--a transaction that would join the second- and third-largest companies in the industry. Highlights the unique... View Details

Keywords: Mergers and Acquisitions; Production; Supply Chain Management; Performance Improvement; Competition; Consolidation; Apparel and Accessories Industry

November 2012
Case

New Balance Athletic Shoe, Inc. (Abridged)

By: H. Kent Bowen, Robert S. Huckman, Carin-Isabel Knoop and Matthew Preble

Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok—a transaction that would join the second- and third-largest companies in the industry. Highlights the unique... View Details

Keywords: Production; Competitive Strategy; Supply Chain; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Asia; United States

May 1994 (Revised July 1994)
Case

International Sourcing in Athletic Footwear: NIKE and Reebok

Nike and Reebok, the two largest athletic footwear companies, look to contractors in Asia to manufacture their shoes. Sourcing from Asia offers advantages of low cost and flexibility, but raises questions about human rights and corporate responsibility. How Nike and... View Details

Keywords: Rights; Multinational Firms and Management; Corporate Social Responsibility and Impact; Apparel and Accessories Industry

2009
Case

Mercury Athletic Footwear, Inc.: Valuing the Opportunity: Brief Case No. 4050.

By: Timothy A. Luehrman and Joel L. Heilprin

In January 2007, West Coast Fashions, Inc., a large designer and marketer of branded apparel, announced a strategic reorganization that would result in the divestiture of their wholly owned footwear subsidiary, Mercury Athletic. John Liedtke, the head of business... View Details

Keywords: Mergers and Acquisitions; Restructuring; Valuation; Apparel and Accessories Industry

April 2010
Teaching Note

New Balance Athletic Shoe, Inc. (TN)

By: Robert S. Huckman

Teaching Note for [606094]. View Details

Keywords: Mergers and Acquisitions; Production; Strategy; Performance Improvement; Brands and Branding; Networks; Management; Consolidation; Competition; Opportunities; Apparel and Accessories Industry

September 1982 (Revised January 1986)
Teaching Note

New Balance Athletic Shoes, Teaching Note

By: Kim B. Clark

Teaching Note for (9-680-110). View Details

Keywords: Apparel and Accessories Industry

January 2019 (Revised July 2019)
Case

New Balance: Managing Orders and Working Conditions

By: Michael W. Toffel, Eileen McNeely and Matthew Preble

New Balance Athletics, Inc., a major U.S.-based athletic footwear and apparel brand, sources most of its footwear products from independent suppliers whose factories are located in China, Indonesia, and Vietnam. Monica Gorman, vice president of responsible leadership... View Details

Keywords: Footwear; Athletic Footwear; Manufacturing; CSR; Sustainability; Quality Management; Supply Chains; Operations; Management; Production; Working Conditions; Corporate Social Responsibility and Impact; Labor and Management Relations; Supply Chain Management; Supply Chain; Order Taking and Fulfillment; Apparel and Accessories Industry; Apparel and Accessories Industry

2009
Case

Mercury Athletic Footwear, Inc.: Valuing the Opportunity (TN): Brief Case No. 4051.

By: Timothy A. Luehrman and Joel L. Heilprin

Keywords: Mergers and Acquisitions; Restructuring; Valuation; Apparel and Accessories Industry

February 2024
Teaching Note

Accelerating with Caution: Forecasting and Managing birddogs' Growth (A) and (B)

Teaching Note for HBS Case Nos. 224-023 and 224-024. As 2017 was drawing to a close, birddogs’ founder and CEO, Peter Baldwin, was working with his CFO Jack Sullivan to prepare for 2018. A nascent direct-to-consumer apparel brand, birddogs had carved its niche in men’s... View Details

Keywords: Inventory Management; Forecasting Demand; Financial Constraints; Apparel; Startups; Corporate Finance; Forecasting and Prediction; Working Capital; Financing and Loans; Organizational Change and Adaptation; Demand and Consumers; Apparel and Accessories Industry; United States

June 2013 (Revised January 2024)
Case

Governance and Sustainability at Nike (A)

By: Lynn S. Paine, Nien-hê Hsieh and Lara Adamsons

Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social... View Details

Keywords: Nike; Hannah Jones; Mark Parker; Phil Knight; Philip Knight; Eric Sprunk; Jill Ker Conway; Phyllis Wise; Don Blair; Sustainable Business And Innovation; SB＆I; Flyknit; DyeCoo; Footwear; Athletic Footwear; Apparel; Athletic Apparel; Sustainability; Greenpeace; Detox Campaign; Dirty Laundry; Water; Water Use; Water Pollution; Water Resources; Corporate Responsibility Committee; Judgment; Board Of Directors; Board Committees; Environmental And Social Sustainability; Footwear Industry; Decision Choices and Conditions; Decisions; Ethics; Fairness; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Governance; Corporate Accountability; Corporate Governance; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Goals and Objectives; Management Practices and Processes; Corporate Social Responsibility and Impact; Performance; Alignment; Supply Chain; Organizational Change and Adaptation; Judgments; Apparel and Accessories Industry; Asia; China; United States; Oregon; Portland

June 2013 (Revised September 2016)
Supplement

Governance and Sustainability at Nike (B)

By: Lynn S. Paine, Nien-he Hsieh and Lara Adamsons

Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social... View Details

Keywords: Nike; Hannah Jones; Mark Parker; Phil Knight; Philip Knight; Eric Sprunk; Jill Ker Conway; Phyllis Wise; Don Blair; Sustainable Business And Innovation; SB＆I; Flyknit; DyeCoo; Footwear; Athletic Footwear; Apparel; Athletic Apparel; Sustainability; Greenpeace; Detox Campaign; Dirty Laundry; Water; Water Use; Water Pollution; Water Resources; Corporate Responsibility Committee; Judgment; Board Of Directors; Board Committees; Environmental And Social Sustainability; Footwear Industry; Decision Choices and Conditions; Decisions; Ethics; Fairness; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Governance; Corporate Accountability; Corporate Governance; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Goals and Objectives; Management Practices and Processes; Corporate Social Responsibility and Impact; Performance; Alignment; Supply Chain; Organizational Change and Adaptation; Judgments; Apparel and Accessories Industry; Asia; China; United States; Oregon; Portland

16 Apr 2015
News

Sustainable Strides at NIKE, Inc.

27 Jul 2021
Cold Call Podcast

Mixing Sports and Money: Adidas and the Commercialization of the Olympics

Keywords: Re: Geoffrey G. Jones; Sports; Apparel & Accessories

26 Apr 2024
HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

Leaders intent on boosting team performance could learn from the old-school, military-style approach of Deion Sanders, a former star athlete and now the unorthodox coach behind the revival of two college football teams. “When I’m teaching... View Details

Keywords: by Avery Forman; Sports

July 2015 (Revised January 2020)
Case

Horst Dassler, Adidas, and the Commercialization of Sport

By: Geoffrey Jones, Michael Norris and Sophi Kim

The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for Jesse Owens, the famous... View Details

November 2018 (Revised June 2019)
Case

Michael Rubin and Fanatics (A)

By: Robert F. Higgins and John Masko

In 2016, Michael Rubin’s Fanatics was the U.S.’ largest sports e-commerce company and operator of the official online store for all the major American sports leagues. That year, Fanatics began to dabble in manufacturing licensed sports merchandise, securing limited... View Details

Keywords: Fanatics; Licensed Merchandise; E-commerce; Entrepreneurship; Strategy; Organizational Change and Adaptation; Sports; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

September 2009 (Revised June 2011)
Case

Mercury Athletic: Valuing the Opportunity

By: Timothy A. Luehrman and Joel L. Heilprin

In January 2007, West Coast Fashions, Inc., a large designer and marketer of branded apparel, announced a strategic reorganization that would result in the divestiture of their wholly owned footwear subsidiary, Mercury Athletic. John Liedtke, the head of business... View Details

Keywords: Mergers ＆ Acquisitions; Sensitivity Analysis; Cost of Capital; Restructuring; Valuation; Cash Flow; Mergers and Acquisitions; Corporate Finance; Apparel and Accessories Industry

August 1994 (Revised December 1996)
Case

Astra Sports, Inc. (B)

By: John A. Quelch

Astra executives meet to discuss their options with a Venezuelan company that, for seven years, manufactured and marketed athletic shoes under the Astra name without authorization from Astra. View Details

Keywords: Strategy; Crime and Corruption; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Venezuela

August 1994 (Revised July 1995)
Case

Astra Sports, Inc. (A)

By: John A. Quelch

Astra executives meet to discuss how to counteract the appearance of Korean-made counterfeit athletic shoes in Europe, Asia, and Latin America. View Details

Keywords: Brands and Branding; Strategy; Crime and Corruption; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; North Korea; Latin America; South Korea; Asia; Europe

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