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- Faculty Publications (3)
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- All HBS Web (10)
- Faculty Publications (3)
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- May 2016 (Revised December 2016)
- Case
Camposol
By: David E. Bell and Natalie Kindred
With $289 million in 2015 revenues, Camposol is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational branded produce company. It... View Details
Keywords: Blueberries; Avocado; Asparagus; Agriculture; Peru; Retail; Produce; Agricultural Production; Branding; Brand Strategy; Commercialization; Camposol; Aquaculture; Agribusiness; Marketing; Trade; Vertical Integration; Strategy; Marketing Strategy; Family Business; Growth and Development; Growth Management; Food; Supply Chain; Distribution; Agriculture and Agribusiness Industry; Food and Beverage Industry; Retail Industry; Distribution Industry; Peru; South America; United States; China
Bell, David E., and Natalie Kindred. "Camposol." Harvard Business School Case 516-111, May 2016. (Revised December 2016.)
- Web
Sample Student Projects - Institute For Strategy And Competitiveness
Peru Lima Financial Services Cluster (2016) Asparagus Cluster in Peru (2012) Peru Tourism Cluster (2010) Philippines The Philippines Electronics Components Manufacturing (2017) Medical Tourism in the Philippines (2008) The Philippines... View Details
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
says Haupt. Asparagus tongs, for example, are a thing of the past. Multiuse items—like Steuben's Magnolia bowl, which doubles as a caviar server when flipped over—are in demand. An Emotional Buy Retail therapy is a relatively new term for... View Details
- 01 Jun 2013
- News
Harvest Time
Victoria Ransom (MBA 2008) Victoria Ransom (MBA 2008) grew up on an asparagus farm in Scotts Ferry, New Zealand, a village of 65 people. The only girl in her high-school class, she went on to attend Macalester College in Minnesota,... View Details
- 24 Apr 2014
- News
A wild ride from adventure travel to social media marketing
she sold asparagus on her family farm as a child in New Zealand, and started an adventure travel company prior to HBS, Ransom didn’t set out to be an entrepreneur. With Wildfire, she saw a need and was willing to put in the hard work and... View Details
- 01 Jun 2004
- News
Luxe Redux
differentiated, personalized look. “People live differently today,” says Haupt. Asparagus tongs, for example, are a thing of the past. Multiuse items — like Steuben’s Magnolia bowl, which doubles as a caviar server when flipped over — are... View Details
- 01 Dec 2004
- News
Retirement's Changing Face
his honeybees or working in his vegetable garden, where he grows everything from asparagus to sweet potatoes. “I think I’ve always tried to balance life with work,” Adams reflects. “But I did it by working on a project like crazy for two... View Details
Keywords: Personal Services
- 08 Sep 2016
- News
How We Make It Work
example, learn how to make incredible black truffle lobster and asparagus risotto instead of whipping out a credit card at some nice restaurant. Play sports you’re terrible at (that she loves). Pretend you care about a deposition or trial... View Details