Amusement Parks - Publications - Faculty & Research

29 Jun 2010
News

Matching Wits

Keywords: amusement parks; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

April 2020 (Revised June 2020)
Case

Oriental Land Co., Ltd.—Tokyo Disney Resort

By: Ramon Casadesus-Masanell and Akiko Kanno

This case describes the history of Oriental Land Co. Ltd.’s (OLC's) Tokyo Disney Resort (TDR), its operations, the extent of vertical integration, and the challenges it faced in 2018 as OLC's chairman and CEO, Toshio Kagami, contemplated how best to deal with... View Details

Keywords: Strategy For Multi-business Firm; Business Models; Growth; Theme Parks; Disney; Disney Parks; Licensing; Royalties; Two-part Tariffs; Oriental Land Co.; Tokyo Disneyland; Tokyo DisneySea; Tokyo Disney Resort; Tokyo Disney; Growth Strategy; Hotels; Hotel Industry; Partnership; Development; Attractions; Rides; Urayasu; Kagami; Congestion; Pricing; Amusement Parks; Amusement Park Industry; Brand; Branding; History; OLC; Corporate Strategy; Competitive Strategy; Business History; Price; Retention; Growth and Development; Growth and Development Strategy; Brands and Branding; Agreements and Arrangements; Contracts; Operations; Vertical Integration; Problems and Challenges; Partners and Partnerships; Business Strategy; Expansion; Rail Transportation; Transportation Networks; Accommodations Industry; Entertainment and Recreation Industry; Tourism Industry; Asia; Japan; Tokyo; United States

Citation

Educators

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June 2003 (Revised June 2006)
Case

Highlands' Garden Village

By: Arthur I Segel, Eve Bould and Hank Midgley

It was March 2003 and Chuck Perry was awaiting the arrival of his New York-based business partner, Jonathan Rose. He and Rose had begun Highlands' Garden Village, their latest mixed-use, mixed-income development project. In 1996, they had optioned the unused Elitch... View Details

Keywords: Entrepreneurship; Urban Development; Housing; Society; Construction Industry; Real Estate Industry; Colorado

Citation

Educators

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Social capital theorists have shown that some people do better than others in part because they enjoy larger, more supportive, or otherwise more useful networks. But why do some people have better networks than others?

Unanticipated Gains argues... View Details

14 Dec 2009
Research & Ideas

Can Entrepreneurs Drive People Movers to Success?

problems from (in)convenience to price to congestion, he says. “Robust computer control is at the core of a successful PRT.” The concept is well known—you have likely encountered automated, driverless people movers in cities such as Detroit, View Details

Keywords: by Martha Lagace; Transportation

Profile

Doug Marsan

Coming to HBS is like... Going to the world’s greatest amusement park with some of the most amazing, talented, and diverse people. As you enter the park, your eyes are wide open with all the possibilities... View Details

05 Dec 2011
Research & Ideas

It’s Alive! Business Scholars Turn to Experimental Research

A large amusement park. A long line at an airport. A children's summer camp in Italy. What do these places have in common? Surprisingly, all are settings for serious research by Harvard Business School faculty. There's a sea change afoot... View Details

Keywords: by Carmen Nobel

23 Jul 2014
Lessons from the Classroom

Innovation Is Magic. Really

problem the product or service should be designed to solve. For example, when Walt Disney was plotting out Disneyland in the late 1940s, he didn't concern himself at first with typical amusement park issues... View Details

Keywords: by Dina Gerdeman; Consumer Products

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

sample of 82 ads for 30 brands in their homes or workplaces. The research relied on webcams that track visible changes on a person's face as they watch an ad, responding to funny, or amusing content. The software detects the slightest... View Details

Keywords: by Kim Girard; Advertising; Media & Broadcasting

Publications