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- All HBS Web (11)
- Faculty Publications (3)
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- August 2003
- Case
Amnesty International
By: John A. Quelch
Amnesty International is a nonprofit human rights advocacy organization. Describes the challenges facing the organization and the role of branding. View Details
Quelch, John A., and Nathalie Laidler. "Amnesty International." Harvard Business School Case 504-024, August 2003.
- August 1988 (Revised November 1989)
- Case
Reebok International Ltd.
By: John A. Quelch
Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details
Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Advertising Industry; Apparel and Accessories Industry; Sports Industry
Quelch, John A. "Reebok International Ltd." Harvard Business School Case 589-027, August 1988. (Revised November 1989.)
- 2016
- Case
Advanced Leadership Pathways: Alberto Mora and the Costs and Consequences of Torture
By: Rosabeth M. Kanter and Benjamin Summers
Alberto Mora's time as General Counsel of the Navy from 2001–2006 greatly influenced his mission to illuminate the policy consequences of torture. Mora's drive to restore the nation's awareness and conscience against torture was gaining traction. Prominent... View Details
Keywords: Leadership Skills; Torture; Costs And Consequences; Humane; Restraint; Human Dignity; Treatment Of Prisoners; Prison; Repression; Opposition; Revolution; Democracy; Communism; International Affairs; Public Service; September 11; War On Terror; Operation Enduring Freedom; Guantanamo; Cuba; Coalition; Working Group; Cruelty; Interrogation; Memorandum; American Law; Authority; Authoritative; Quadrennial Defense Review; National Defense Authorization Act; Public Engagement; Advocacy; Law; Accountability; Center For The Victims Of Torture; Human Rights; Public Policy; Legality; Morality; Legal System; Tactical Military Operations; West Point; NGO; Human Rights First; American Civil Liberties Union; Human Rights Watch; Amnesty International; Constitution Project; Center For Constitutional Rights; Strategic Military Effect; National Security; Weapon; Terrorism; Prisoners Of War; Abu Ghraib; Pentagon; Ethics; Moral Sensibility; Leadership; Rights; Policy; Public Opinion; United States
Kanter, Rosabeth M., and Benjamin Summers. "Advanced Leadership Pathways: Alberto Mora and the Costs and Consequences of Torture." Harvard Business School Case 316-054, 2016. (Harvard Advanced Leadership Initiative.)
- 13 Mar 2005
- Research & Ideas
The Tricky Business of Nonprofit Brands
International Red Cross, UNICEF, Médecins Sans Frontières, Oxfam, and Amnesty International. Topics include managing growth, performance assessment, mission and strategy development, and most of all,... View Details
Keywords: by Manda Salls
- Web
Sarah Wong Archives | Social Enterprise
Curriculum Social Enterprise Student Club Social Entrepreneurship Summer Fellows Technology for Good Transformative Impact Tri-Sector Impact 1 Results PMNO Perspectives: Sarah Wong, Amnesty International... View Details
- Web
Blog | Social Enterprise | Harvard Business School
Curriculum Social Enterprise Student Club Social Entrepreneurship Summer Fellows Technology for Good Transformative Impact Tri-Sector Impact PMNO Perspectives: Sarah Wong, Amnesty International Sarah Wong 06... View Details
- 30 Apr 2001
- Research & Ideas
Entering the Age of Alliances
International and sports shoe manufacturer Reebok International Ltd. Reebok's CEO, seeing a connection between the cause of human rights and the underlying values that he wanted to foster in Reebok's... View Details
Keywords: by James Austin
- 24 Nov 2014
- Research & Ideas
Corrupting Silence: Companies Must Speak Up Against Bribes
internal investigations, dismissed its CEO, fired some 500 employees, and offered amnesty to workers willing to come forward with details of corruption. SNC-Lavalin, too, has fired its CEO and is currently... View Details
Keywords: by Michael Blanding
- 01 Oct 2000
- News
Laura Scher of Working Assets
into a much-needed windfall for a host of cash-strapped nonprofits. Since cofounding Working Assets in 1985, Laura Scher has helped the company channel nearly $20 million to organizations such as Greenpeace, Oxfam America, Amnesty... View Details
Keywords: Marguerite Rigoglioso
- 20 Jun 2011
- Lessons from the Classroom
Fame, Faith, and Social Activism: Business Lessons from Bono
concerned about. By participating in Live Aid, Band Aid, and the Amnesty International Conspiracy of Hope tour, U2 also refuses to sell out creatively, which keeps fans loyal. "People don't just buy (the... View Details