Publications

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October 1988 (Revised November 1988)
Case

Du Pont: Biotechnology in Agricultural Products

By: Ray A. Goldberg

Keywords: Competitive Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

January 2021
Article

'Mobile'izing Agricultural Advice: Technology Adoption, Diffusion and Sustainability

By: Shawn A. Cole and A. Nilesh Fernando

We examine the role of management in agricultural productivity by evaluating a mobile-phone based agricultural advice service provided to farmers in India. Demand for advice is high, and advice changes practices, increasing yields in cumin (28%) and cotton (8.6% for a... View Details

Keywords: Agricultural Extension; Informational Inefficiencies; Technology Adoption; Agribusiness; Information; Mobile Technology; India

2015
Case

Advanced Leadership Pathways: Robert Meaney and Technology for Agriculture in Sub-Saharan Africa

By: Rosabeth Moss Kanter and Renee Vuillaume

Two Valmont Industries (an international leader in infrastructure products and services) colleagues, Robert (Bob) Meaney and Richard Berkland hoped to improve the lives of small and medium-sized farmers in the developing world through modern irrigation technology. In... View Details

October 2016 (Revised November 2018)
Case

Indigo Agriculture

By: Marco Iansiti, Michael W. Toffel and Christine Snively

Indigo Agriculture had successfully developed and launched its first commercial product, microbe-enhanced cotton seeds, on an accelerated product development timeline. In late 2016, as the company was about to launch its second product, winter wheat, the management... View Details

Keywords: Product Development; Agribusiness; Science-Based Business; Operations; Management; Agriculture and Agribusiness Industry; Technology Industry

24 Feb 2014
News

Transforming India Through Agricultural Innovation

Keywords: rural poverty; agriculture; social enterprise; sustainability; Crop Production; Crop Production

September 1981 (Revised August 1987)
Case

CIBA-GEIGY Agricultural Division

By: Benson P. Shapiro and Roy H. Schoeman

In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by... View Details

Keywords: Marketing Strategy; Innovation Strategy; Communication; Agriculture and Agribusiness Industry

09 Nov 2017
Working Paper Summaries

Intermediation in the Supply of Agricultural Products in Developing Economies

Keywords: by Kris Johnson Ferreira, Joel Goh, and Ehsan Valavi

2017
Article

Agricultural Insurance and Economic Development

By: Shawn A. Cole and Wentao Xiong

This article provides a review of recent research on agricultural insurance (AI) in developing countries. Agricultural producers face a variety of significant risks; historically, only government-subsidized products have achieved widespread adoption. A recent... View Details

Keywords: Agribusiness; Insurance; Developing Countries and Economies; Adoption; Risk Management; Research; Agriculture and Agribusiness Industry

December 2017
Case

International Institute of Tropical Agriculture

By: Jose B. Alvarez and Sarah Mehta

It is July 2017, and Dr. Nteranya Sanginga, the director general of the Nigeria-based International Institute of Tropical Agriculture (IITA), is making progress toward two of his primary strategic objectives for the nonprofit research Institute: 1) to scale the impact... View Details

Keywords: Scaling Technologies; Youth Unemployment; Innovation In Nonprofits; Agribusiness; Plant-Based Agribusiness; Cash Flow; Labor; Employment; Commercialization; Problems and Challenges; Agriculture and Agribusiness Industry; Africa; Nigeria

December 2018
Case

Soybean Production in Argentina: The Duhau Group

By: José B. Alvarez and Mariana Cal

Crop-planning was affected by macroeconomic factors including international disputes, commodity prices, local tax, and agricultural policies, etc. Enrique and Alejandro Duhau, co-owners of the Duhau Group, analyzed these factors, as well as technical and financial... View Details

Keywords: Trade Negotiations; Soybeans; Production; Trading; Agribusiness; Decision Making; Plant-Based Agribusiness; Decision Choices and Conditions; Decisions; Economics; Macroeconomics; Goods and Commodities; Government and Politics; International Relations; Trade; Agriculture and Agribusiness Industry; South America; Argentina

June 2023
Case

Russia's Invasion of Ukraine in 2022: Consequences for Agriculture

By: José B. Alvarez and Natalie Kindred

Russia's brutal full-scale invasion of Ukraine that begain in February 2022 caused major destruction to Ukraine's agriculture sector, one of the most productive and important in the world. This note provides a brief overview of certain singificant moments and moments... View Details

Keywords: Food; Agribusiness; War; Disruption; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Ukraine; Russia

Web

Food & Agriculture - Business & Environment

investment of $57 billion. [31] 2019 Global Agricultural Emissions Innovation Several types of innovations can reduce the sector’s greenhouse gas emissions and facilitate its adaptation to climate change. View Details

May 2016 (Revised October 2016)
Case

Agricultural Revolution without a Land Revolution: the Megafarms of CP Group

By: William C. Kirby and Nancy Hua Dai

This case describes the megafarm model launched by the CP group as part of their efforts to ensure the safety and quality of their supply chain of agricultural products (particularly, eggs) in China while also promoting the welfare of Chinese farmers. This model was... View Details

Keywords: China; Poultry; Public-private Partnership; Animal-Based Agribusiness; Family Business; Agriculture and Agribusiness Industry; China

24 Apr 2014
News

Transforming the landscape of agriculture in Nigeria

explains Nwuneli. AACE’s product line includes spices, spreads, sauces, and other foods grown in Nigeria. The company is one of two ventures managed by the couple’s investment firm, Sahel Capital. The other is the $100 million Fund for... View Details

December 2012 (Revised August 2013)
Case

Nestlé: Agricultural Material Sourcing Within the Concept of Creating Shared Value (CSV)

By: Ray A. Goldberg and Lorin A. Fries

Corporate Head of Agriculture Hans Jöhr's mind raced in anticipation of the executive board meeting that afternoon. Jöhr recognized the meeting as a key opportunity to strategize far into the future, reexamining how his team's efforts in sustainable agricultural... View Details

Keywords: Agribusiness; Value Creation; Quality; Supply Chain Management; Social Issues; Environmental Sustainability; Problems and Challenges; Growth and Development Strategy; Agriculture and Agribusiness Industry; Health Industry

February 2024
Supplement

Seeds of Innovation: GALY’s Quest to Cultivate the Future of Agriculture in the Lab

By: George Serafeim

In 2023, Luciano Bueno, CEO and founder of plant cell culture agriculture company GALY, was considering the best path forward for his company as he planned to pitch Series B investors. GALY, founded in 2019, aimed to produce cotton and other crops from cells grown in... View Details

Keywords: Business Model; Green Technology; Goods and Commodities; Growth and Development Strategy; Science-Based Business; Entrepreneurship; Plant-Based Agribusiness; Business Startups; Decisions; Technological Innovation; Production; Entrepreneurial Finance; Agriculture and Agribusiness Industry; Technology Industry; Boston; Sao Paulo

20 Dec 2018
Blog Post

A Time For Opportunity In Food and Agriculture

is in charge of Organic & Non-GMO Product Marketing at Indigo Agriculture And Eisen has just launched Plant Snacks. Given all this change, building consumer trust is critical. As Conklin observed, “there... View Details

September 2023 (Revised November 2023)
Case

Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab

By: George Serafeim and Michael Norris

In 2023, Luciano Bueno, CEO and founder of plant cell culture agriculture company GALY, was considering the best path forward for his company as he planned to pitch Series B investors. GALY, founded in 2019, aimed to produce cotton and other crops from cells grown in... View Details

Keywords: Business Model; Green Technology; Goods and Commodities; Growth and Development Strategy; Science-Based Business; Entrepreneurship; Plant-Based Agribusiness; Business Startups; Decisions; Technological Innovation; Production; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Boston; Sao Paulo