Publications

September 1997 (Revised October 1997)
Case

Bayer AG (A)

By: John A. Quelch

Bayer's senior executives convene in Germany to consider submitting a $1 billion bid that would recover the Bayer brand name and trademark cross in North America, both of which were confiscated by the U.S. government after World War I. The group also sets out to assess... View Details

Keywords: Management Teams; Brands and Branding; War; Communication; Trademarks; Acquisition; Government and Politics; Biotechnology Industry; Pharmaceutical Industry; Germany; North America; United States

10 Aug 2022
News

Skydeck Live: Stage Not Age

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes This is Dan Morrell, host of Skydeck. Susan Wilner Golden (PMD 59, 1990) had a very frustrating experience caring for her aging mother. With her background as a graduate of... View Details

Video

Climate Change, Society, and Business in the Digital Age

February 2022 (Revised February 2024)
Case

Sekisui House and the In-Home Early Detection Platform

By: John D. Macomber and Akiko Kanno

To address an aging population and sales declines, a major Japanese homebuilder considers pivoting to provide and support an in-home health detection platform, in competition with tech companies. This case considers the point of view of major builders regarding how... View Details

Keywords: Voice Assistants; Architecture; Smart Home; Aging Society; Digitalization; Real Estate; Home Automation; Sensors; Strategy; Digital Platforms; Health Care and Treatment; Housing; Age; Real Estate Industry; Construction Industry; Health Industry; Japan

14 Oct 2002
Research & Ideas

The Widening Rift Between Corporations and Society

Society is evolving and it is leaving business behind, say HBS professor Shoshana Zuboff and James Maxmin. In their new book, The Support Economy: Why Corporations are Failing Individuals and the Next Episode of Capitalism, they address... View Details

Keywords: by Martha Lagace

18 Nov 2014
News

Enabling families to navigate the aging process

Caring for her aging parents led Janet Simpson Benvenuti (MBA 1985) to launch a company that helps other families find resources that are right for their own parents’ needs. (Published November 2014) View Details

23 Oct 2018
News

Coming of Age as the World Comes Apart

not reinvent what the promises and what the agreements and what the structures of this country and of our society and of our individual lives are in a way that really works for us. I think our generation is markedly different because we... View Details

10 Jul 2024
Video

Inequality in the Digital Age | An Interview with Daron Acemoglu from the Massachusetts Institute of Technology

January 2006 (Revised March 2007)
Case

Dr. Ing. h.c. F. Porsche AG (A): True to Brand?

By: Jeffrey Fear and Carin-Isabel Knoop

Examines one of the most important entrepreneurial decisions made in the history of Porsche, made in early 1998: to build a sport utility vehicle (SUV)--the Cayenne. After decades of relying on one or two sports car models and nearly going bankrupt and losing its... View Details

Keywords: Diversification; Supply Chain Management; Luxury; Insolvency and Bankruptcy; Globalization; Brands and Branding; Manufacturing Industry; Auto Industry

10 Jul 2024
Video

Inequality in the Digital Age | An interview with Mahzarin Banaji from Harvard University

May 2024 (Revised May 2024)
Case

Market by Met Council: Revolutionizing Food Pantries in the Digital Age

By: Elisabeth Paulson and Michael W. Toffel

In fall 2023, the Food Program of Met Council—America’s largest Jewish charity dedicated to fighting poverty—completed the rollout of the newest version of its digital pantry platform to twelve food pantries in the Met Council food pantry network. The digital... View Details

Keywords: Customer Focus and Relationships; Digital Transformation; Nonprofit Organizations; Service Operations; Human Needs

November 1997
Case

Borden Ranch: Balancing Private Property Rights and Social Interests in Ag

By: Ray A. Goldberg, Don Daniels and Diane Richmond

Angelo Tsakopoulos wanted to convert grazing land to crop agriculture. He received different advice from different government agencies and became involved in legal battles. View Details

Keywords: Property; Social Entrepreneurship; Rights; Agribusiness; Social Issues; Interests; Governing Rules, Regulations, and Reforms; Business and Government Relations; Agriculture and Agribusiness Industry

10 Jul 2024
Video

Inequality in the Digital Age | An Interview with Kalinda Ukanwa from the University of Southern California

Article

Effects of Cultural Ethnicity, Firm Size, and Firm Age on Senior Executives' Trust in Their Overseas Business Partners: Evidence from China

By: Crystal Jiang, Roy Y.J. Chua, Masaaki Kotabe and Janet Murray

We investigate trust relationships between senior business executives and their overseas partners. Drawing on the similarity-attraction paradigm, social-categorization theory, and the distinction between cognition- and affect-based trust, we argue that executives trust... View Details

Keywords: Ethnicity; Culture; Management Teams; Cognition and Thinking; Networks; Globalized Firms and Management; Partners and Partnerships; Business Growth and Maturation; Size; Trust; China

Read Now

February 2017 (Revised January 2018)
Case

Womenomics in Japan

By: Boris Groysberg, Mayuka Yamazaki, Nobuo Sato and David Lane

This case profiles Prime Minister Shinzo Abe's vigorous attempts to revive Japan's economy, specifically by advocating for a larger role for women in the economy—not as a matter of social policy or gender equity per se, but as an essential element of any solution to... View Details

Keywords: Gender Equality; Japan; Leadership; Government-business Relations; Shinzo Abe; Economic Growth; Aging Society; Womenomics; Abenomics; Labor Market Discrimination; Workplace Culture; Women And Leadership; Change Management; Leading Change; Gender; Business and Government Relations; Growth and Development; Employment; Working Conditions

2019
Book

The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

By: Shoshana Zuboff

In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in... View Details

Keywords: Consumer Profiling; Consumer Behavior; Forecasting and Prediction; Information Technology; Power and Influence; Ethics; Society; Transformation

2015
Chapter

The Fourth Wave: Business Management and Business Education in the Age of the Anthropocene

By: Andrew J. Hoffman and John Ehrenfeld

Sustainability has become mainstream in both management practice and management research. Firms incorporate sustainability strategies into their core mission. University administrators promote sustainability as central to their curricula. Scholars pursue sustainability... View Details

Keywords: Environmental Sustainability; Social Issues; Natural Environment; Leading Change; Management Systems