Filter Results:
(40)
Show Results For
- All HBS Web (288)
- Faculty Publications (71)
Show Results For
- All HBS Web (288)
- Faculty Publications (71)
Page 1 of 40
Results →
Sort by
- 03 Apr 2018
- News
Taking Frontier Markets to the Next Level
CrossBoundary Advisory as we graduated business school, five years ago. Frontier markets are the next tier beyond emerging markets, places such as Kenya, Ethiopia, Rwanda, Nigeria, Ghana––a lot of these View Details
- 13 Jul 2022
- News
So What Happened to Crypto?
- 01 Jun 2001
- News
Group Therapy: The Role of Business Groups in Emerging Economies
and their role in emerging markets has been part of a larger effort to understand how local business environments influence company strategy. Strategy scholars have often emphasized how industry- and firm-specific characteristics affect... View Details
- 01 Dec 2008
- News
Designing Change
come easily, of course. For starters, Kahn has little leverage to convince independent affiliates to adopt the new logo and the added expense of new marketing materials. Faced with the task of influencing... View Details
Keywords: Julia Hanna
- 19 Sep 2019
- News
Predicting Human Behaviors
partner, Honda) began in August 2014, when Misra started his year as a Blavatnik Fellow in Life Science Entrepreneurship, a program launched in 2013 at HBS. Among the numerous scientists Misra met with in his search for marketable life... View Details
Keywords: April White
- 28 May 2019
- News
Case Study: Building the Base
ground. After establishing an audience, then adding targeted ads and affiliate marketing, Patel aims to build a “commenting platform 2.0,” he says. Media companies could license the product to enable more robust user-generated discussion... View Details
- 01 Sep 2017
- News
A Jolt for the African Coffee Industry
cherries grown by KZ Noir, the Kaizen affiliate that acquired the Rwandan washing stations. Now instead of being shipped to Europe, East Asia, or North America, some of those bags are traveling a shorter distance to Nigeria. Dozie’s Café... View Details
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
Amabile's classroom help him to walk the fine line between guiding his company's creative team down the path recommended by market research and stifling their creativity by giving too much direction. "What Professor Amabile's research... View Details
- 01 Jun 2012
- News
Around the World
People like me who were born in places like India and came here to study didn’t plan to go home.” What a difference a few decades have made. Tectonic shifts in geopolitics and business have profoundly reshaped thinking about management education. China, under Deng... View Details
- 01 Jun 2018
- News
The Long Run
product of the GPP’s Substance Abuse Research Alliance (SARA), an affiliate group of 150 researchers, public officials, and practitioners all working to turn the rising tide of deaths from opioid overdose. Langford, here for the... View Details
- 01 Feb 1998
- News
New Global Research Site Announced in Hong Kong
written. The new operation is intended to support and enrich this activity, making it possible for HBS faculty to develop research in areas such as equity markets in emerging economies, entrepreneurship in the overseas Chinese... View Details
Keywords: Audrey Snee; photographs by Graham Uden
- 01 Sep 2010
- News
Dare to be Different
our parents’ generation is dying a slow death, in part because our “competitive competence” in marketing is killing that sort of loyalty. Let me be clear about what I mean. Certainly, brand affiliation still... View Details
- 11 Jan 2019
- News
Case Study: Beating Bias
establishing an audience, then adding targeted ads and affiliate marketing, Patel aims to build a “commenting platform 2.0,” he says: Media companies could license the product to enable more robust user-generated discussion within the... View Details
Keywords: Jen McFarland Flint
- 01 Jun 2000
- News
The Right Connections
Ties on Investment Bank Affiliation and IPO Success." In research conducted with Ranjay Gulati of Northwestern's Kellogg School, Higgins found that "what matters most when executives are trying to raise money is their professional ties... View Details
Keywords: Judith A. Ross
- 01 Apr 1998
- News
Microfinance's Big Payoff: Michael Chu and ACCION International
Michael Chu (MBA '76) is president and CEO of ACCION International, a private nonprofit corporation founded in 1961 and based in Somerville, Massachusetts. ACCION's affiliates in thirteen Latin American countries and the United States... View Details
- 04 Sep 2013
- News
From HBO to HBS
affiliate in Hawaii couldn't pick it up," he recalls. "We shipped them tapes of the programming. "Fast-forward to today, HBO has multiple networks with over 100 million subscribers worldwide, only 40 million of whom are in the United... View Details
- 15 Jun 2021
- News
Case Study: Inside Story
reach a lot of people that way.” The alternative might be less targeted initially but with bigger potential in the long term: pursuing partnerships or affiliate programs with larger entities that already sell to families, like the AARP.... View Details
- 01 Apr 2000
- News
Getting the Message
attractive outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. HBS professor emeritus Alvin J. Silk is a View Details
Keywords: Susan Young
- 01 Jun 2025
- News
Forward Thinking: Saving Giraffes from Silent Extinction
worse. It’s illegal to sell giraffe meat in the markets there, so poachers will snare the animals, mix their meat with that of other species, and sell it in the market as general meat. Terrorist groups and... View Details