Advertising and Marketing - Publications - Faculty & Research

Profile

Minal Mehta

And when Bollywood was exploding across college campuses in my undergrad years at UC Berkeley, I was leading my dance team to sweep national competitions. It feels like BollyX had always been in the cards. "It was 18 months after I... View Details

Keywords: Entrepreneurship; Services

Profile

Omowale Casselle

of incoming samples from our brand partners (P&G, Unilever, Elizabeth Arden), that our field team keeps our machines running and fully stocked with sample inventory, and that we are able to successfully... View Details

Keywords: Technology; Consumer Products

Profile

Sheila Marcelo

at an Internet technology company and using the yellow pages to try to figure out how to find care for my family.” That contradiction was not lost on the budding entrepreneur. Marcelo’s family emergency shed light on a View Details

Keywords: Entrepreneurship; Technology; Services

Profile

Monica Dodi

As a cofounder and managing director of the Women’s Venture Capital Fund (WVCF), Monica Dodi (MBA 1984) backs female-led, early-stage ventures in digital media and sustainable products View Details

Keywords: Venture Capital / Private Equity; Financial Services; Entertainment / Media

Profile

Yi-An Huang

Where are you now and what are you doing? I’m a director of strategy at Boston Medical Center. We have a small team, directly under the COO, that explores strategies in every area from operational projects like O.R. improvements to View Details

Keywords: Health Care

Profile

Claire Freidman

Why was earning your MBA at HBS important to you? Prior to business school, I spent five years working in finance. My clients were entertainment companies and I knew I wanted to switch careers and work on... View Details

Keywords: Entertainment / Media; Investment Management / Hedge Fund; Technology

Profile

Luc Sirois

new era,” he says. Sirois credits former professors Jeffrey F. Rayport (Managing in Cyberspace) and Howard H. Stevenson (Entrepreneurial Finance) with jump-starting his thinking. “It was like an epiphany,” he says. “There were lessons on... View Details

Keywords: Health Care; Technology; Nonprofit / Government

Profile

Philipp Schäelli

worked in Pakistan, Chile and China before school, I wanted to go back to another developing market to broaden my understanding for the world. Nigeria for me was the most exciting place to go as it is the... View Details

Keywords: Venture Capital / Private Equity; Financial Services

Profile

Pam Wildeman

career thus far? The diversity of experiences I’ve had. I never would have anticipated that working in Marketing would also give me such rich experiences in Finance, Manufacturing, Research & Development, Operations, Sales, View Details

Keywords: Entertainment / Media

Profile

Rocio Parra

Why was getting a business education important to you? As a consultant, I had the opportunity to work in a variety of industries from pharmaceuticals and medical devices to government and consumer packaged... View Details

Keywords: Retail

Profile

Jillian Dorans

I will be joining my mentor at Starwood Hotels in Marketing this summer. Additionally, to bring it full-circle, I will be doing my part to continue the expansion of HBS's presence in the industry by serving as one of next year's... View Details

Keywords: Services; Consulting

Profile

Sorina Casian-Botez

building something lasting: helping my consulting clients thrive in an exceptionally changing economic environment, nurturing new players in the young markets that need them the most, and one day... View Details

Keywords: Entrepreneurship; Nonprofit / Government; Consulting

Profile

Evelyne White

interests, and then reserve their spot. Hosts set the price of their meals, and Bookalokal earns a commission on each meal. Soon after launching the site, however, Bookalokal's View Details

Keywords: Technology; Services

Profile

Tony He

look forward to engaging with issues in development and creating positive change. As emerging markets continue to grow, firms and governments are looking to understand how to... View Details

Keywords: Nonprofit / Government

Profile

Raymond Hwang

can be applied to problems in health care and medicine. As an industry, we face the same fundamental challenges, just with the addition of some special regulatory and market... View Details

Keywords: Services; Entrepreneurship; Health Care

Profile

Aline Camargo

& career path? One of my main goals coming to HBS was to identify a career that combines my passion for music and my business skills. During the MBA program, I took Entrepreneurship and Strategic View Details

Keywords: Consumer Products; Retail; Entertainment / Media

Profile

Avi Kremer

could convince them that ALS is a good investment, market forces will do more than all the ALS foundations worldwide can do.” In 2011 and 2012, Prize4Life awarded million-dollar prizes for tests that measure... View Details

Keywords: Health Care; Entrepreneurship

Profile

Andres Sarmiento

that understanding. But even more important, the role required me to understand marketing, to understand that the product we were building had to satisfy the needs of our customers. I had my first marketing class ever at Harvard Business... View Details