Advertising and Marketing - Publications - Faculty & Research

21 Jan 2012
News

The Future Of Advertising

27 Oct 2010
News

Advertisers Gamble on World Series

22 Jan 2020
News

Alcohol Trends and Super Bowl Political Advertising

01 Oct 2020
News

Targeted political advertising could change how and whether people vote

15 Apr 2013
News

Solving the Search vs. Display Advertising Quandary

01 Dec 2001
News

Teens and Magazines: Where There's Smoke, There's Advertising

Public Health) found that the agreement has had little effect. In their article in the New England Journal of Medicine last August, King and Siegel analyzed trends in expenditures for advertising between... View Details

Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools

01 Dec 2010
News

The Father of Modern Advertising

discussed — to a president, Warren G. Harding. The Man Who Sold America (Harvard Business Review Press) by Jeffrey L. Cruikshank (PMD 51, 1986) and Arthur W. Schultz, goes a long way to reintroducing Lasker as an industry trailblazer.... View Details

Keywords: Sean Silverthorne; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services