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- All HBS Web
(704)
- News (116)
- Research (482)
- Events (2)
- Multimedia (5)
- Faculty Publications (234)
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- 15 Nov 2016
- News
Facebook, Google Crack Down on Fake News Advertising
- 01 Apr 1996
- News
Technology for Learning's Sake
In an interview in last December's Bulletin Dean Kim B. Clark talked of launching "a profound transformation around information technology (IT)," an initiative that would earn for the School an unequaled reputation for intelligent,... View Details
Keywords: by Deborah Blagg; photo by David Zadig
- 05 Sep 2016
- News
3 Reasons Why Trump Needs to Start an Advertising Blitz
- 19 Sep 2013
- News
Q & A with Professor John Deighton
- 27 Jul 2017
- News
The Revolution in Advertising: From Don Draper to Big Data
- 03 Dec 2016
- News
Facebook Live is reinventing the sales party
- 12 Feb 2020
- News
Coronavirus, 5G, and Earnings Season
- 18 Oct 2013
- News
Google Climbs to Record High as Mobile Ads Dominate
- 23 Jun 2021
- News
What Makes TikTok Video Ads Tick?
- 12 Sep 2014
- News
Moving targets
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
Taking a Stand. Patagonia pulled its advertising from Facebook and has recently renewed its call on other firms to boycott the platform until Facebook can make sure its products do no harm. What would taking a stand look like for your... View Details
- 01 Aug 1998
- News
High Honors
an entrepreneur. With several other HBS graduates, he undertook a decidedly low-tech startup: plastic phone book covers to carry local advertisements in Massachusetts. The company, the National Merchandising Corporation, was such a... View Details
- 01 Dec 2016
- News
Research Brief: So Many Sites, So Little Time
paper by Professor Shane Greenstein with Andre Boik of UC Davis and Jeffrey Prince of Indiana University offers surprising—and helpful—insights for advertisers or anyone else hoping to win online attention. Greenstein and his coauthors... View Details
- 01 Apr 2000
- News
Getting the Message
hookup, but that number is expected to double this year and reach 16.6 million within five years. "The creative side, which is what matters in the advertising business, can't be fully explored until the View Details
Keywords: Susan Young