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- 01 Feb 2012
- News
Viral Advertising via Ad Symbiosis: Self-Interested Sharing
- 31 Mar 2014
- News
Encouraging Niche Content in an Ad-Driven World
- 12 Sep 2014
- News
Moving targets
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
Taking a Stand. Patagonia pulled its advertising from Facebook and has recently renewed its call on other firms to boycott the platform until Facebook can make sure its products do no harm. What would taking a stand look like for your... View Details
- 01 Dec 2016
- News
Research Brief: So Many Sites, So Little Time
paper by Professor Shane Greenstein with Andre Boik of UC Davis and Jeffrey Prince of Indiana University offers surprising—and helpful—insights for advertisers or anyone else hoping to win online attention. Greenstein and his coauthors... View Details
- 01 Dec 2002
- News
Extra! Extra! Newspapers Miss the Story
compared with other online content sites. In an effort to defend their print businesses, newspapers have failed to realize that a new business is growing all around them,” says Gilbert. For example, he adds, “the Internet is the only... View Details
- 01 Mar 2016
- News
The People’s Pods
on the promise of podcast advertising JA: Another way of thinking about it is distribution. Distribution used to be so, so important to get content out there. And increasingly, that’s not so, because the... View Details
Keywords: Dan Morrell
- 01 Dec 2015
- News
Snapping Up Voters
Saliterman—a 33-year-old veteran of the Bush White House and Republican National Committee—promoted new tools that permitted campaigns to run ads for a select group of voters before YouTube videos. After moving to launch Snapchat’s first political View Details
Keywords: Sasha Issenberg
- 01 Oct 2002
- News
Thinking Outside the Centerfold
most noted for have nothing to do with advertising and everything to do with advertising. We're this hybrid company that creates and distributes creative content designed to make brands famous.” View Details
- 01 Jun 2015
- News
Screen Grab
providers should support equal access to all content and applications (such as data-heavy files of online video) regardless of the source or how much bandwidth it requires. Instead, industry executives contend, consumers should pay... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
substantial advertising revenue. But local newspapers provide important accountability, and the question is, how do you create a local newspaper that focuses on doing that? Local newspapers need truly differentiated View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
HICKS Illustration by Joe Ciardiello Jeff Hicks (MBA ’97) arrived at HBS with ten years of experience as an advertising executive at Leo Burnett in Chicago. Disillusioned with the trend toward “unbundling” agencies into different... View Details
- 04 Sep 2019
- News
A Wide Screen Approach
ratings and selling advertising against those ratings isn’t going to hold up. The whole field will need to find new ways to measure fan engagement with media—and it’s going to create new opportunities for advertisers.” —Angela Ruggiero... View Details
- 19 Sep 2016
- News
A Streamlined Time Inc.
only do we create this amazing, premium content, and we also produce at scale, but at the same time, we’re actually taking that content and layering on top of it technology and data insights and targeting opportunities that are creating a... View Details
- 01 Apr 1998
- News
Going For The Summit
Dozens of blue-chip advertisers have flocked to the site; according to Carpenter, iVillage may be the only private content company with more than $1 million a month in revenue. Although the company is not... View Details
Keywords: Caroline Chauncey
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
stress, depression, and mild traumatic brain disorders. Nawabs, Nudes, Noodles: India through 50 Years of Advertising by Ambi Parameswaran (AMP 186, 2014) (Pan Macmillan India) Parameswaran examines how View Details
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which... View Details
Keywords: Peter K. Jacobs
- 01 Sep 2015
- News
In My Humble Opinion: Keith Clinkscales (MBA 1990)
issues affecting the American experience,” says Clinkscales, who also worked as SVP of content development at ESPN before being tapped for his current post: CEO of Revolt TV. Launched in October 2013 by rapper, producer, and entrepreneur... View Details
- 30 Jul 2024
- News
Reddit’s Rise
Steve Huffman and Alexis Ohanian in 2005, Reddit had seen its share of CEO turnover as it grappled with questions about how to moderate content and build a sustainable advertising model without crushing the... View Details