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  • July 2008 (Revised September 2009)
  • Case

ASUSTeK Computer Inc. Eee PC (A)

By: Willy C. Shih, Chintay Shih, Hung-Chang Chiu, Yi-Ching Hsieh and Ho Howard Yu
ASUSTek Computer was the world's largest manufacture of PC motherboards, yet when it tried to launch its new sub-notebook Eee PC, the organization faced challenges in doing things outside of its established processes. Though many of the team members had worked together... View Details
Keywords: Change Management; Disruptive Innovation; Product Launch; Groups and Teams; Information Infrastructure; Mobile and Wireless Technology; Technology Industry
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  • November 2012 (Revised May 2013)
  • Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang
Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details
Keywords: Nexus; Google; ASUSTeK; Android; Tablet; Kindle; Kindle Fire; Notebook Computers; ODM; Apple; Price Point; App Store; Ecosystem; Open Handset Alliance; Reference Design; iPad; EMS; Electronic Manufacturing Services; Smartphone; Innovation and Management; Innovation Strategy; Technological Innovation; Product Marketing; Product Launch; Product Positioning; Industry Structures; Product Design; Product Development; Business Strategy; Competitive Strategy; Mobile and Wireless Technology; Digital Platforms; Information Technology; Internet and the Web; Computer Industry; Information Technology Industry; Technology Industry; Taiwan; United States
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  • November 2008 (Revised January 2013)
  • Supplement

ASUSTeK Computer Inc. Eee PC (B)

By: Willy Shih and Howard H. Yu
Provides an update to the 609-011 (A) case. View Details
Keywords: Disruption; Markets; Computer Industry
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  • August 2008 (Revised April 2009)
  • Teaching Note

ASUSTeK Computer Inc. Eee PC (TN)

By: Willy C. Shih
Teaching Note for [609011]. View Details
Keywords: Computer Industry
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  • January 2013
  • Teaching Note

ASUSTeK and the Google Nexus 7 Tablet (TN)

By: Willy Shih
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  • April 2010
  • Supplement

Interview with Jonney Shih, Chairman, ASUSTeK Computer, Inc.

By: Willy C. Shih
Keywords: Computer Industry
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  • January 2013
  • Teaching Plan

ASUSTeK and the Google Nexus 7 Tablet (TP)

By: Willy Shih
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  • September 2013
  • Case

PadFone vs. FonePad

By: Willy Shih and Sen Chai
To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of... View Details
Keywords: Mobile Phones; Smartphone; Tablet Computer; Android; Recombination; Design Thinking; Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Strategy; Adaptation; Business Strategy; Commercialization; Competitive Strategy; Information Technology; Internet and the Web; Mobile and Wireless Technology; Information Technology Industry; Computer Industry; Communications Industry; Technology Industry; Asia; Taiwan; Europe; United States
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  • January 2010 (Revised March 2010)
  • Case

Transforming ASUSTeK: Breaking from the Past

By: Willy C. Shih, Ho Howard Yu and Hung-Chang Chiu
What happens when an original design manufacturer (ODM) firm tries to transform itself into a branded goods seller? The case traces the evolution of ASUSTeK from a motherboard supplier, to an ODM of desktop and notebook PCs, through its split into three companies that... View Details
Keywords: Change Management; Transformation; Disruptive Innovation; Brands and Branding; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy; Computer Industry; Manufacturing Industry; Taiwan
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  • 16 Dec 2008
  • First Look

First Look: December 16, 2008

theoretical explanation for workplace silence based on implicit theories of voice.   Cases & Course MaterialsASUSTek Computer Inc. Eee PC (A) Harvard Business School Case 609-011 ASUSTek Computer was the world's largest manufacture of... View Details
Keywords: Sean Silverthorne
  • 23 Jul 2013
  • First Look

First Look: July 23

coverage, care delivery, and spending. Purchase this case: http://hbr.org/search/712466-PDF-ENG Harvard Business School Case 613-056 ASUSTeK and the Google Nexus 7 Tablet Days after Jerry Shen introduced a new tablet computer at the... View Details
Keywords: Anna Secino
  • 13 Apr 2010
  • First Look

First Look: April 13

the evolution of ASUSTeK from a motherboard supplier, to an ODM of desktop and notebook PCs, through its split into three companies that separately pursue the branded business, ODM, and contract manufacturing. Chairman Jonney Shih has to... View Details
Keywords: Martha Lagace
  • 17 Dec 2013
  • First Look

First Look: December 17

The (C) case, to be handed out at the end of class, describes what the team ultimately decided and how they executed it. Purchase this case: http://hbr.org/search/811024-PDF-ENG Harvard Business School Case 614-023 PadFone vs. FonePad To Jonney Shih, Chairman of View Details
Keywords: Carmen Nobel